The study examined the effectiveness of product packaging on customer patronage. Survey method was adopted. Data were collected using structured questionnaire and purposive sampling was used to determine respondents. Sample size of 322 was used. Collected data were analysed using descriptive statistics and hierarchical multiple regression. Constructs tested as explanatory variables were product size, colour, quality of packaging material, quality of product content and shape. The results showed that all the tested variables have significant positive effects on customer patronage of Bournvita. In order of significant, the R2 change, in order of hierarch, for the variables was: product size =.215, quality of packaging material =.058, colour = .049, shape =.044, and quality of product content = .028. It was concluded that customer decision to patronise could be influenced by taken into consideration size, colour, package material, product content and shape of a product. Based on these findings, it is recommended, among others, that producing different sizes of the product should be a continuous practice that firm should undertake. As well, producers should consciously adopt colours suitable and capable of appealing to customer interest and consequently influence their choice of a product by mere sighting of the package colour.
Environmental protection is a practice of protecting the natural environment on individual, organizational or governmental levels, for the benefit of both the natural environment and humans. Food packaging is an essential medium for preserving the food quality and minimising food wastage. When packaging waste is not properly handled or disposed, they have adverse or harmful effect on human health and also constitute environment, social and economic hazard. The study focused on the strategies for environmental protection against food packaging waste in Enugu state. Specifically, the study was designed to find out how recycling, reusing of food packaging wastes. A survey design was used for the study and questionnaire was used for data collection. The population of the study was 300 workers of Enugu State Waste Management Authority (ESWAMA). The data collected were analysed using mean and frequency, hypothesis was tested using chi square at 0.05 level of significance. The result of the study showed that; recycling, reusing of food packaging wastes help in the environmental protection in Enugu state. It was recommended that; entrepreneurship should be encouraged in the area of recycling and reusing of food packaging wastes. It was also recommended that Enugu state government should encourage companies to design their product for re-use, recyclability and material reduction and those individuals should be encouraged to be environmental friendly.
PRODUCT PACKAGING AS A PREDICTIVE FACTOR OF CONSUMER PATRONAGE OF TOOTHPASTE IN ADO-EKITI, NIGERIA (Published)
The study examined the effect of packaging on the patronage of toothpaste among consumers in Ado-Ekiti metropolis, Nigeria. A total of 320 questionnaires were administered to respondents who were customers to eight most popular supermarkets through purposive sampling technique. Pearson-moment correlation analysis was used to determine the relationship between packaging information and patronage of toothpaste. Multiple regression was used to determine the influence of packaging attributes on patronage of toothpaste. The result revealed that among packaging information available on toothpaste products, expiry date, NAFDAC number and nutritional composition had the strongest relationship with patronage. The packaging attributes with highest influence were quantity, quality, and colour. The study recommended that manufacturers should place on their products only relevant information that will influence purchase decision. Furthermore, as families are growing, companies should be innovative to produce family size toothpaste tubes that will be cost saving for the consumers.