MODELING THE INDICES OF ORGANIZATIONAL AND MARKETING INNOVATIONS ADOPTED BY SMALL SCALE FLOUR AGRO- MARKETING FIRMS ABIA STATE, NIGERIA (Published)
A detailed analysis of the indices of organizational and marketing innovations has been examined in this study. The specific objectives duly analyzed were identification of the features of small scale flour marketing firms; analysis of the profitability and efficiency of the firms using income statement; ascertaining the determinants and indices of organizational, marketing and technological innovations. The technique of data collection was firstly a purposive sampling method to choose Aba and Umuahia Metropolis and small scale flour marketing firms and; secondly a random sampling selection technique was employed in selecting fifty specific firms for the study. The data elicited from sampling of fifty small scale flour marketing firms were analysed via descriptive statistics, income statement, probit and Ordinary Least Square Multiple regression analyses. The report from the results analyses showed that the significant indices of marketing innovation were price strategy, promotion strategy, distribution method, sales method, packaging and production strategies. On the other hand, significant indices of organizational innovation included work arrangement, quality management, motivation, use of promotion, product modification and employee schedule. The organizational innovation was highly significant than marketing innovation of small scale flour marketing firms in contributing towards enhancing the performance of small scale flour marketing firms. Thus, the organizational and marketing innovation indices analyzed in this work remained very significant and highly important tools for profitable marketing activity and in unlocking the marketing potentials of the firms and in encouraging competitive advantage over other firms that were indifferent about the strength of these organizational and marketing innovations. The study indicated that any small scale flour marketing firm that adopted for proper marketing and organizational innovations adapted successfully to emerging marketing challenges. Thus, it is recommended that small scale flour marketing firms should properly engage in organizational innovation involving work arrangement and effective employee work schedule which will contributing efficiently to better firm performance. Further, it is recommended that small scale flour marketing firms should include in their innovation portfolios price strategy, promotion strategy, distribution method, sales method, packaging, motivation, work arrangement, and product modification respectively which have the potentials to sustain the performance of the firms extensively.
ASSESSING THE EFFECT OF ORGANIZATIONAL AND MARKETING INNOVATIONS ON MEDIUM SCALE FOOD WHOLESALE MARKETING FIRM ABIA STATE, NIGERIA (Published)
The study assessed the effect of organizational and marketing innovations on selected medium scale food wholesale marketing firms in Abia State, Nigeria. The study focused on medium scale flour food wholesale marketing firms. The study employed a Yaro Yamen sample size estimation method to cull out 50 firms from the entire sample frame. These firms were randomly selected for the studies of various variables of interest. Data were gotten from respondents via questionnaire. The data analyses were carried out with descriptive statistics, income statement analysis, probit and multiple regression analyses. The study showed that the majority of flour food wholesale marketing firms in the study area were established between the periods of 6-10 years ago. The highest number of employee of the food wholesale marketing firms fall within the period of 11-20. The result also indicates that sole proprietorship were the highest ownership structure evidenced from the study. The greater number of the firms’ employee skills were semi-skilled. The firm’s major source of capital was gotten through equity source of finance. The dominant organization’s innovation strategies most adopted by the food wholesale firms were price strategy, product approaches, continuous and improvement aspect of innovation. The study however ensured a high quality management which confirmed a positive relationship between profitability and firms’ growth. This attests to a signal of efficiency in the firms’ management. The factors affecting organizational and marketing innovation strategies had significant relationships among the models respectively. Further, the effect of organizational and marketing innovation on medium scale flour food wholesale marketing firms performance and efficiency plausible as firm gross margin indicated sound profitability. Thus, there is the need for medium scale flour food wholesale marketing firms to employ the employ organizational and marketing innovation strategies complementarily in responding to the ever changing market needs of the food industry.
A Study on the Influence of Strategic Human Resource and Organizational Capacity Building on Performance Improvement of Public Service Delivery in Nakuru County-Kenya (Published)
The study will seek to examine the influence of strategic human resource and organizational capacity building on performance improvement of public service delivery in the departments of the registration of persons Nakuru County (Kenya) using the 2012-2013 performance improvement service delivery period as the baseline. The said departments include registration of births which issues birth certificates, registration of persons which issues national identity cards and registration of refugees which registers political asylum seekers. Nakuru County comprises of 9 sub counties thus- Nakuru Sub County, Njoro, Molo, Subukia, Nakuru North, Kuresoi, Rongai, Gilgil and Naivasha. The study has been prompted to be carried out due to reported incidents of low registration coverage in the issuance of Kenyan National Identification documents in the said county as pointed out by the (2012-2013) county annual registration performance reports which recorded less than 100% coverage contrary to the projected and expected achievement of 100%. The objectives of the study will be to: examine strategies put in place focusing on performance improvement of public service delivery, investigate on types of human resource capacity building advanced aiming at performance improvement of public service delivery, find out the influence of human resource and organizational capacity building on performance improvement of public service delivery, establish challenges and possible remedies encountered by the human resource and relevant organizations on performance improvement of public service delivery. The study will be guided by the Roseau’s psychological contract theory of (1994) which stresses on mutual beliefs and expectations by employees and organizations upon the successful performance of a worker. Descriptive survey research design method targeting a population of 308 respondents and 9 sub counties will be adopted. A sample size of 50% of the same will be used through random and non probability purposeful identification techniques which for the purposes of data collection will translate to 154 respondents and 5 sub counties. Primary and secondary sources of data collection will be employed by using questionnaires as data collection instruments after testing and re-testing them in similar environmental study conditions through piloting techniques to ascertain their validity and reliability as data collection tools. Collected data will be sorted out, coded and analyzed by using descriptive statistics and Statistical Packages for Social Scientists (SPSS) then tabulated in form of frequencies and percentages. Multiple regression statistical model will be adopted to test the advanced study hypothesis thus there is no significance relationship between strategies and performance improvement on public service delivery. Study findings will be subjected to review committee and its findings made open for public information and consumption.