Tag Archives: Organizational factors

The Extent to Which Individual and Organizational Factors Influence Performance of Enterprise Based Parastatals in Kenya (Published)

This paper sought to determine the extent to which individual and organizational social entrepreneurship factors influence the performance of enterprise based parastatals in Kenya. The study adopted a descriptive research design. The study used 55 enterprise based parastatals with a population of 495 top managers. Using stratified and simple random methods, 432 respondents were randomly selected from amongst the 55 commercially oriented parastatals in Kenya. The respondents comprised of top managers and senior managers from the 55 parastatals. The questionnaire and key informant interview schedule were used to collect data. Secondary data were collected from financial and audited statements. Coefficients between individual and organizational factors and firm performance elements obtained from factor analysis were computed to explore possible strengths and direction of relationships. Binary logistic regression analysis was conducted and this was used to make interpretations and conclusions. The study established a significant relationship between individual and firm /organizational factors and performance of enterprises based parastatals in Kenya. The study recommended that policies be formulated to regulate business in enterprise based parastatals in Kenya.

Keywords: Enterprise Based Parastatals, Firm Performance, Individual Factors, Organizational factors, Social entrepreneurship

Investigation of CSF for growth of Hi-tech marketing (Review Completed - Accepted)

The retail base has now witnessed a transformation with the rapid growth of electronic goods in the present epoch. E-business all over the world has become a popular medium for the buyer – seller transaction as a means that complements and supplements the experiences of a physical store. Although the application of technology-based online retail services has grown rapidly in recent years, an understanding to attract, retain, and satisfy customers in such contexts remains limited. A marketer often encounters the difficulty of making a framework that could be applied for constructing, managing, and evaluating its service. Based on a literature review, followed by an empirical study, this report outlines the results of a survey conducted to identify the CSF’s (critical success factors) for the popularity of hi-tech (electronic) shop zone. (e.g. Reliance-digital, More-Digi etc.) The literature review helped us to conceptualize the variation in this subject area. An integrated framework of critical success factors would enable a better understanding of customers’ needs and assist marketers while constructing, managing, and evaluating their marketing strategies. A well-structured questionnaire was used to catch the relevant information needed for analysis and identification of CSF. The data obtained was analyzed using SPSS software to try out various hypotheses. In this field, there are two determinants like Product appearance & Product price that are significant to affect the functioning of hi-tech shopping zone.

 

 

Keywords: Correlation & Regression, Customer factors, Hi-tech zone, Organizational Performance, Organizational factors

Investigation of CSF for Growth of Hi-Tech Marketing (Review Completed - Accepted)

The retail base has now witnessed a transformation with the rapid growth of electronic goods in the present epoch. E-business all over the world has become a popular medium for the buyer – seller transaction as a means that complements and supplements the experiences of a physical store. Although the application of technology-based online retail services has grown rapidly in recent years, an understanding to attract, retain, and satisfy customers in such contexts remains limited. A marketer often encounters the difficulty of making a framework that could be applied for constructing, managing, and evaluating its service. Based on a literature review, followed by an empirical study, this report outlines the results of a survey conducted to identify the CSF’s (critical success factors) for the popularity of hi-tech (electronic) shop zone. (e.g. Reliance-digital, More-Digi etc.) The literature review helped us to conceptualize the variation in this subject area. An integrated framework of critical success factors would enable a better understanding of customers’ needs and assist marketers while constructing, managing, and evaluating their marketing strategies. A well-structured questionnaire was used to catch the relevant information needed for analysis and identification of CSF. The data obtained was analyzed using SPSS software to try out various hypotheses. In this field, there are two determinants like Product appearance & Product price that are significant to affect the functioning of hi-tech shopping zone.

Keywords: Correlation & Regression, Customer factors, Hi-tech zone, Organizational Performance, Organizational factors