The study investigated the impact of strategic management on organisational performance in Cadbury Nigeria Plc. The study adopted survey research design in generating data. Primary data were obtained through structured questionnaires using a sample size of 100 for top, middle, and lower level management of the organisation using stratified sampling technique. Descriptive and regression analysis were used to test the three hypotheses that guided the study. The study reveals that there was a weak positive relationship between Strategic Management variables and organisational performance indicators varied at 28.9% with p – value (P < 0.05). The study thus concluded that though strategic management is not yet a common business practice in Cadbury Nigeria Plc., it has been identified as veritable tool for improving the competitiveness, performance levels, and structural development of Cadbury Nigeria Plc. Lagos State in particular and Nigeria in general. The researcher recommended that organisation should incorporate strategic management principles into their programs. This will engender sound managerial know-how and boost the performance and competiveness of firms in Nigeria.
ANALYSIS OF THE IMPACT OF EMOTIONAL INTELLIGENCE ON ORGANISATIONAL PERFORMANCE: A BANKING PERSPECTIVE (Published)
The popularity of emotional intelligence in service marketing is on the ascendency. Its popularity could also be attributed to its potential for business growth. This study seeks to analyse and verify the impact of emotional intelligence on organisational growth in the banking sector of Ghana. The study adopts a quantitative research technique in which hypotheses are tested to verify the relationship between emotional intelligence and organisational growth in terms of return on investment. The study is based on 20 banks in Ghana. Pearson’s correlation test, partial correlation test and ordinary least squares regression analysis were used in testing hypotheses. Findings of this study indicate that emotional intelligence is positively related to organisational performance (p < .05). Emotional intelligence also significantly predicts organisational performance (p < .05) with a variability of 30.6%, while it has a significant moderating effect on the relationship between customer satisfaction and business performance (p < .05). It is recommended that banks formalise and regularise their investments in the acquisition of emotional intelligence skills for maximum organisational performance.