Understanding the Antecedents of Online Shopping Behaviour: An Empirical Evidence from a Typical Emerging Market Context (Published)
With the increasing number of online shopping in Nigeria, the need to understand the key predictors of consumers’ choice to shop online has become legitimate and urgent. While extant literatures are replete with such investigations, most emerging economy contexts are heavily under-researched. Using this as a point of departure, this paper seeks to answer the question: why do consumers shop online in such emerging economy context as Nigeria? The study was based on selected online shoppers in Awka, a growing metropolitan city in Nigeria that represents an emerging economy context. Data were collected using questionnaire based on a quota sampling of 110 respondents. Factor Analysis and Multiple Regression were used to reduce the data and test the hypotheses respectively. Analysis of the data show that online shopping experience, and impulse purchase orientation are significant in determining online shopping patronage; while online trust is not significant. The finding has serious implication for e-commerce policy formulation and web management decision among others.
The Effect of Using Mobile Branded Apps on the Purchase Intention in the Retail Industry among Saudi Females (Published)
This paper aims to increase collective awareness of the importance of introducing E-commerce in businesses in Saudi Arabia. The easiest and the trendiest way is using branded mobile apps. The study investigates consumer purchase intentions using smartphone branded applications. More specifically, it studies whether a moderating variable such as brand loyalty and mediating variables such as trust and quality of the app affect the purchase intention. The usability of the app is the independent factor and the purchase intention is the dependent factor. The survey was conducted using an electronic and self-administered questionnaire. 167 questionnaires were answered. The response rate was 95%. The findings were that the usability of branded mobile apps highly affects the purchase intention among Saudi females in Saudi Arabia.
Internet helps the marketers to build relationships with customers and it creates value for customers. For the individuals now the traditional way of shopping has become inadequate due to the technological innovations. In this paper we mainly focus on the factors affecting the online buying behaviour and examine those factors to see how they can affect the shopping behaviour. To identify the potential factors that influenced customers buying decision was also examined. In this paper, we classified some important factors of consumer online buying perception; they are- personal, cultural, economic, social, technological and psychological. There is a possibility of losing money and financial details that has a negative impact on attitude toward online shopping.
A Principal Component Analysis based assessment of the factors influencing online shopping in Mauritius: Binary Regression Modelling (Review Completed - Accepted)
In our modern world, the intensive use of internet has imposed new lifestyles and encouraged new behaviour amongst many across the globe. With the development in Internet technologies, the emergence of online shopping has altered the way businesses operate. While many of them have embraced this platform to present their offerings, many customers on the other hand, are finding it more cost-effective and convenient to carry out their transactions online. Therefore, the present study was undertaken to refine our understanding on consumers’ attitudes, perception and behaviour towards online shopping in a Mauritian context. Data was collected among 22250 respondents in Mauritius whereby a questionnaire was administered through personal interviews with the aim of achieving a higher response rate. Principle Component Analysis (PCA) was performed to reveal the underlying factors influencing people’s perceptions and attitudes towards online shopping and the results uncovered that ‘online shopping conveniences’, ‘security and product risk’, ‘complexity and waiting time’ and ‘enjoyment and pleasure’ were major contributors to overall attitudes towards online shopping attributes. The binary regression model was also fitted and factors such as marital status and internet at home were the significant factors to contribute towards online shopping