This article will explore incentives, enablers and barriers to website use for SME managers. Specifically we results of a qualitative study examining interest levels in a web-resource developed by the authors and the reasons underpinning this; how such a website would be used (useful content, features and formats); extra or alternative support requirements; and attitudinal or behavioural change following use. We find some indication that individuals are not satisfied with existing, known resources and that content is hard to find and time consuming, text too small and layout not task focused (i.e. delivery presents barriers to use); all of which lowers confidence in resources and perceived self-efficacy for SMEs. Such barriers do not encourage engagement nor generate the type of trusted support reportedly wanted by SMEs in this pilot.