Analysing Qualitative Data Using Facial Expressions in an Educational Scenario (Published)
In communication, both verbal and non-verbal means ensure that a message is conveyed, and facial expressions are acknowledged as one of the most influential factors in non-verbal communication. Facial Analysis Coding System (FACS) is a tool to analyse data other than the spoken language to improve a researcher’s reading of an interviewee’s emotions, and proposes a methodology to support the annotation process of facial expressions in a piece of communication. This study investigates an applied framework for FACS in an educational scenario. The study combines both the computerised and manual entries in the applied method. The study addresses the challenges, findings and recommendations of this applied method.
Keywords: Emotions, Facial Expression, Non-Verbal, Reliability, Software, qualitative