An Interpersonal Metafunctional Analysis of Television Advertisements of selected Banks in Nigeria (Published)
The study examined the interpersonal metafunctional meanings of Television Advertisements of selected Banks in Nigeria. Interpersonal metafunctional meanings reflect in advertising activities in our society and text makers always rely on it to get their expected result(s) of passing intended message to the target audience. This study explored the way interpersonal metafunctional meanings are used to relate events and activities of various banks to the world at large on television in order to attract customers’ attention and affect their attitude positively and earn high patronage from the viewers. The study adopted the three meta functions of Halliday’s 2004 theory to determine the kind of social relationship and indicate roles of the participants in the advertisements of selected banks. The data comprised of 9 purposively selected bank advertisements from 3 prominent banks used by both young and old people. The banks selected are: Diamond Bank, Ecobank and Fidelity bank. The study revealed that the indicative mood showed that the subjects in the adverts were majorly topical, while the themes helped in focusing and organising the advertising messages that were being communicated to the viewers and were majorly’ marked’ themes. Also, the result revealed that imperative mood were few in the adverts and this is not surprising since language of advertisements is that of persuading and declaring. The few examples of imperative mood are used to invite the target audience to do something or achieve something together. The study concluded that indicative – declarative mood is predominant in the adverts and this is not unexpected as the language of adverts is to project what is available as it is to the target audience or potential customers.
Keywords: Mood, advertisement, and target audience, interpersonal meaning
An Interpersonal Metafunctional Analysis of Television Advertisements of selected Banks in Nigeria (Published)
The study examined the interpersonal metafunctional meanings of Television Advertisements of selected Banks in Nigeria. Interpersonal metafunctional meanings reflect in advertising activities in our society and text makers always rely on it to get their expected result(s) of passing intended message to the target audience. This study explored the way interpersonal metafunctional meanings are used to relate events and activities of various banks to the world at large on television in order to attract customers’ attention and affect their attitude positively and earn high patronage from the viewers. The study adopted the three meta functions of Halliday’s 2004 theory to determine the kind of social relationship and indicate roles of the participants in the advertisements of selected banks. The data comprised of 9 purposively selected bank advertisements from 3 prominent banks used by both young and old people. The banks selected are: Diamond Bank, Ecobank and Fidelity bank. The study revealed that the indicative mood showed that the subjects in the adverts were majorly topical, while the themes helped in focusing and organising the advertising messages that were being communicated to the viewers and were majorly’ marked’ themes. Also, the result revealed that imperative mood were few in the adverts and this is not surprising since language of advertisements is that of persuading and declaring. The few examples of imperative mood are used to invite the target audience to do something or achieve something together. The study concluded that indicative – declarative mood is predominant in the adverts and this is not unexpected as the language of adverts is to project what is available as it is to the target audience or potential customers.
Keywords: Mood, advertisement, and target audience, interpersonal meaning
Language and Style in Political Inaugurals: A Study of Inaugural Speeches of Governor Olusegun Mimiko of Ondo State, Nigeria (Published)
Scholarly works abound on political speeches but very few are on political inaugurals in spite of its distinctive stylistic features and communicative import. This paper adopts a combination of stylistics and Michael Halliday’s Systemic Functional Grammar as approaches to examine the patterns of language use in the inaugural speeches of Governor Olusegun Mimiko of Ondo State with the view to uncovering the specific stylistic choices that characterise the speeches and their pragmatic import. The speeches are characterised by lexical items (adjectives, adverbs, pronouns) which the speaker creatively deploys to promote his political programmes, and to present himself as a committed, sincere and responsible leader. There is a preponderance of declarative sentences and declarative mood which Mimiko engages in promising, assuring and stating to persuade and mobilise listeners. Topicalisation and graphology; testimonial argument and promising; and rhetorical forms are creatively organised to convey pragmatic information such as humility, respect, unity, responsibility and commitment.
Keywords: Communicative Intentions, Inaugural Speeches, Mood, Political Discourse, Stylistics
Effectiveness of Some Fortified Nutritional Products with Sun Dried Banana Peels on Moody Status of Faculty Education Students in Nujran (Published)
Banana Peels are important in protection from chronic diseases as blood pressure, anemia and depression; it contains vitamins C, E, B6, minerals and phenols which act as antioxidants. Objective: This study was performed to know effectiveness of some fortified nutritional products with dried banana peels on moody status of faculty of education students. Methods: Sample of (30) students are selected to perform difficult test, and they became anxiety, tension and depressed. The students ate fortified products with 20% banana peels (Cake, Biscuit, and Cookies). After half hour, a questionnaire of status mood evaluation is used to evaluate the mood status of the students. The results revealed that the mood status is improved, the sensory evaluation of fortified products is better than control samples. Chemical analysis of dried banana peels protein, fat, carbohydrate, crude fiber were respectively (7.21±0.34, 4.78±0.91, 86. 7±0.25, 43.38±0.05, 1.31±1.07, 6.67±1.08), vitamins (A, B1, B6, C, E), were (9.074±1.4, 0.65±0.13, 1.85±0.5, 1.38±0.17, 129.78±6.8, 0.26±0.11), minerals potassium, calcium, sodium, iron, magnesium, phosphor were (63.51±0.17, 15.66±0.38, 21.45±0.24, 0.17 ±0.11, 67.87±0.41 and 41.08±1.7).Total antioxidants and phenolic were (91.05±1.69, 65.36±1.53). Finally, this study recommended using dried banana peels in bakery products to improve mood status. Because it is rich in minerals, antioxidants, phenolic and tryptophan which converted to serotonin, make anyone relax and happy.
Keywords: Banana Peels, Bananas, Depression, Mood
