Influence of SMS Communications in enhancing School Adjustment of 1st year University Undergraduates: University of Port Harcourt Experience (Published)
This study examined the influence of SMS communication in enhancing school the adjustment of 1st year undergraduate students of the University of Port Harcourt. The 105 Year one education students of 2016/ 2017 session in the department of curriculum Studies and Educational Technology of the University of Port Harcourt Nigeria constituted the population of the study. The design of the study was descriptive survey and the instrument for data collection was questionnaires. Data was analyzed using percentages. The results of the study showed among other things that first-year undergraduate students of the above department under study face challenges during their transiting year and SMS messages from their lecturers and academic advisors influenced their school adjustment. The researchers recommended that university of Port Harcourt and other universities in Nigeria should make use of the opportunities provided by SMS to support their 1st year students during their transition process.
Keywords: SMS, academic texting, mobile phones, school adjustment
AN EMPIRICAL STUDY OF FACTORS AFFECTING CUSTOMER LOYALTY OF TELECOMMUNICATION INDUSTRY IN THE KINGDOM OF SAUDI ARABIA (Published)
This research aims to evaluate the effect of the variables; namely, price, service quality, brand image and trends on customer loyalty of service providers of mobile phones in Saudi Arabia. A questionnaire was developed and distributed to a convenient sample throughout the major cities of Saudi Arabia. A total of 775 were returned representing a response rate of 89.6%. The study showed that the majority of respondents had prescribed to more than one service provider at the same time. Additionally, it was revealed that all the variables tested; price, service quality, brand image and trends, had a direct effect on customer loyalty of service provider. Results obtained from this research will offer necessary feedback for improving a company’s strategy, marketing mix, services, and product offerings, thereby, achieve customer satisfaction and improve their customer loyalty while attracting new ones.
Keywords: Brand Image, Customer loyalty, Price, Saudi Arabia, Service Quality, Trends, mobile phones