Tag Archives: Mobile Application

The Effect of Using Mobile Branded Apps on the Purchase Intention in the Retail Industry among Saudi Females (Published)

This paper aims to increase collective awareness of the importance of introducing E-commerce in businesses in Saudi Arabia. The easiest and the trendiest way is using branded mobile apps. The study investigates consumer purchase intentions using smartphone branded applications. More specifically, it studies whether a moderating variable such as brand loyalty and mediating variables such as trust and quality of the app affect the purchase intention. The usability of the app is the independent factor and the purchase intention is the dependent factor. The survey was conducted using an electronic and self-administered questionnaire. 167 questionnaires were answered. The response rate was 95%. The findings were that the usability of branded mobile apps highly affects the purchase intention among Saudi females in Saudi Arabia.

Keywords: Mobile Application, Online Shopping, Purchase Intention, brand application, e-commerce in Saudi Arabia

Whatsapp Utilization and Academic Performance of Computer in Education Trainee Teachers in University of Port-Harcourt (Published)

This mix-method study was carried out to find out the effect of Whatsapp when used as a tool to deliver instruction to 400 level trainee teachers who offered Computer in Education (Edu 402.1) course in the Department of Educational Management (EDM), University of Port Harcourt for 2016/2017 academic session. It adopted both experimental and descriptive survey designs. The sample size comprised of 72 EDM Accounting/Geography and 65 EDM Economics trainee teachers that were randomly selected from the population to form the experimental and control groups respectively. The experimental and control groups were respectively taught via whatsapp group discussion platform and face-to-face discussion strategy. Researchers’ developed Computer in Education Achievement Test (CEAT) and an interview were used as the study’s instruments. Four (4) research questions and three hypotheses guided this study, while the analytical tools were mean, standard deviation, qualitative analysis and t-test using SPSS version 22. Amongst the results was that no significant difference existed between the mean values the two groups at post-test level. Hence, university lecturers should always supplement their classroom teaching with newer technologies such as whatsapp group discussion and other social networking platforms since they offer the students all times and on-the-go  learning opportunities.

Keywords: Discussion Strategy., Mobile Application, Social Networking Sites, Teaching/Learning, Trainee Teachers, Whatsapp Platform

An Overview of Mobile Application in Business Education Content Delivery among Student of Vocational and Technical Education (Published)

This paper examines mobile application in content delivery of Business education. Mobile Learning (M- Learning) as a new concept in the learning process which emphasizes the ability to facilitate the learning process without being tied to a physical location. Specifically, the study assessed devices for mobile learning, concept of Business education and its content, roles and advantages of mobile devices in learning Business education content. The study was conducted at University of Benin, Ugbowo campus, Benin City, Edo State. The population for the study was 140 students of 100level to 400level Vocational and Technical Education Department. Structured questionnaire were used to collect data from the 140 students. Data collected were analysed through content analysis and the Statistical Packages for Social Sciences. Pie chart and histogram were used to present results of quantifiable data. Results shows that students are willing to use the mobile technology in learning process and they have a positive perception and awareness to mobile technologies and will use the elements in mobile technology in learning process to improve their performance and interest in the learning of Business education. It is therefore recommended that teachers should be informed of the importance of Mobile Learning and how it can be used to help students exploit their leisure and change it into productive activity. Facilitators also should be trained on how to produce teaching materials and prepare their courses to suit Mobile Learning.

Keywords: Business Education, Content Delivery, Mobile Application, Student

Proposed Model For Mobile Marketing System With Push Notification (Published)

These days, the quantity of information on the Internet is increasing day after day. With this amount of information becomes difficult to be monitored by users, since searching for specific information and follow this search may cost a lot of time and effort. Likewise, the use of smart phone is also increasing and make the information delivered through push notification to the users extremely easier. For this reason, This study introduces a new mobile marketplace application which provides follow search service to cater for these difficulties. The paper described the way to gather the requirements,  develop Iraq Marketplace (IQM) mobile application and provide follow search service by sending push notification to users. Finally, it tests the usability of the application. The paper found that the prototype has  a positive result in both system satisfaction and usability with how easy using the system.

Keywords: Mobile Application, Mobile technology, Push Notification, Smart Phone