Tag Archives: Media Campaigns

Breast Cancer Media Campaigns Among Women: An Explicatory Review (Published)

This piece looks at various conceptual and empirical reviews done within the last two decades on breast cancer and media campaigns. A thorough review of the materials generated for the study showed that there are many empirical studies on breast cancer and communication interventions/campaigns aimed at raising the awareness and knowledge levels of women on breast cancer prevention and early treatment. However, the reviews showed that most media campaigns on breast cancer do not accommodate the men folk in the entire process. This is against prevalent advice that men should be encouraged during communication interventions to remind their wives, sister, mothers and female colleagues to engage in breast self examination and early treatment. It is recommended that the men folk should be considered in planning the campaigns since they could also suffer from breast cancer.   

Keywords: Breast cancer, Media Campaigns, Women, explicatory review

Influence of Mass Media Campaigns on Breast Cancer Knowledge among Women in Enugu State (Published)

Breast cancer remains a major killer of women globally. Medical literature suggests that early detection could led to complete cure. Owing to the fact that early detection is dependent on women’s levels of awareness and knowledge, several media campaigns have been lunched. However, one wonders the effectiveness of these campaigns on the knowledge and behaviour of women in Enugu State. This study, therefore, set out to ascertain the contributions of mass media to breast cancer knowledge among women in Enugu State. Survey research method was employed with questionnaire and interview guide as the measuring instruments. Cochran sampling technique was used to determine the sample size which stood at 384 based on a population of 1,671,795 women in Enugu State. The sample was randomly selected while Statistical Package for Social Sciences was used to analyze the data collected. The findings showed a positive relationship between level of education and information seeking from the mass media about breast cancer. Radio was found to be the most predominant medium used by the women.  In this study, it is recommended that government should intensify media messages on breast cancer in the state, especially in the rural communities where most of the non-literate women reside. Future studies should focus on expanding the scope of this study to South – Eastern parts of Nigeria

Keywords: Breast cancer, Health, Knowledge, Media Campaigns, awareness