Tag Archives: Mass Media

Magnitude to which selected predictors contribute to alcohol and cigarette use among male students of public day secondary schools in Daura municipal, Kastina state (Published)

The increase in alcohol and cigarettes use among young people than any population strata is of great concern. The use of alcohol that began in African traditional society as an activity for political, religious, cultural and social relations has evolved over time into a problem of dependence and addiction. Despite concerted prevention efforts, studies have been conducted to unravel etiological complexities of this drugs use problem. This study sought to examine the extent to which the family predictors, peer-group influence, exposure to pro-alcohol and cigarette mass media content and level of self-esteem contribute to the use of alcohol and cigarettes among male students in public day secondary schools in Dauru municipality, Kastina. To achieve this purpose, ex post factor research design was used and independent variables were studied retrospectively. Multistage cluster, probability proportionate to size and purposive sampling methods were used to select the participating schools and respondents. A sample size of 327 students was selected from total population of 2279 from nine sampled schools. A self-administrated questionnaire was used to collect data on students ‘demographic and background characteristics, level of self-reported alcohol and cigarettes use and social influence [ parents, siblings’ and peers and exposure to pro-alcohol and cigarettes mass media content ] that promote use of these drugs. Rosenberg self-esteem scale was used to measure respondents ‘self-esteem. Data was analyzed by used of frequencies, percentages, cross-tabulation, chi-square and logical regression. SPSS version 15.0 computer program was used to aid in data analysis. The study established that peer-group influence had the greatest contribution to high alcohol and cigarettes use, followed by family predictors accounted for 44% of high alcohol and cigarettes use collectively. These findings may be useful in prioritizing targets for prevention and intervention programs.

Keywords: Alcohol, Family predictors, Mass Media, Parental influence., cigarette use, self-esteem

Utilization of Mass Media among Farmers in Ikwere Local Government Area of Rivers State, Nigeria (Published)

The study analyzed the utilization of mass media by farmers in Ikwere local government area of Rivers state, Nigeria. Specifically, it identified the available mass media in the study area, ascertained the extent of use of these mass media, identified the perceived roles of mass media, assessed the perceived effectiveness of mass media and identified the factors that affect the use of mass media in the study area. A sample of 180 farmers was obtained using multistage sampling technique. Data were elicited from the farmers using a set of structured questionnaire. Data were analyzed using percentage count, mean statistic and bar chart. Results show that the farmers were still in their active ages (M = 40 years) with majority (99.1%) of them receiving formal education. It was further revealed that television, radio and mobile phone were the most available mass media in the area

Keywords: Agricultural, Farmers, Ikwere LGS, Mass Media

Mass Media and the Politics of Underdevelopment in Africa: Nigeria in Perspective (Published)

Mass media have been an indispensable fulcrum of development, especially in the West from where they were imported to Africa. However, realities in Africa continent have failed and weakened mass media potential as development resource, as vast population of Africans live in the rural areas without access to mass media offerings. Besides, those areas have poverty of electricity, good roads and other facilities, making the mass media dread to tread the terrains. Illiteracy, diseases and poverty define the rural areas of Africa, and a man needs a measure of education to understand the media messages. This has put the government and development agents at sixes and sevens with regard to

Keywords: Africa, Mass Media, Under-Development

The Nigerian Media and the Institution of a Cultureless Society (Published)

Culture is one of the central forces that help to situate a person or thing within a given milieu. Indeed, culture can be seen as personality designator because it identifies a person and situates him/her on the basis of certain traits he/she exhibits. On the other hand, it is also evidence of education, taste, finesse, and of civilization. A cultured person or people belong to a category of those who stand out as unique in virtually everything. ‘Cultureless-ness’, on its part is a term employed to denote the trend whereby a person or people lack culture, making it impossible to identify or situate him/her or them by what he/she does or they do. It is a celebration of abnormality and the opposite of culture as stated above. The media, on their part, are not only culture symbolized, they are also purveyors of culture. This paper examines the role the Nigerian media have played or failed to play in creating and foisting a cultureless society on the Nigerian people. This will be done through the literary/artistic research methodology. It will draw its conclusion on the basis of data analyzed and make recommendations where necessary.

Keywords: Culture, Mass Media, Society

ENVIRONMENTAL SUSTAINABILITY FOR NATIONAL DEVELOPMENT IN NIGERIA: THE ROLE OF MASS MEDIA (Published)

This study advocates the role of the mass media in creating increase consciousness, awareness, education and knowledge about environmental issues, problems and challenges in Nigeria. It asserts that man is environment –dependent, as such, there is need for man to be environment conscious. It also advocates a more precise, organized, and purposeful Media approach in creating environmental consciousness in the minds of the populace for national development and sustainability.The quantitative data analysis was employed for this work. The raw data collected from respondents were presented and analyzed using simple percentages. Purposive random sampling technique was employed to select the 50 final students of Mass Communication department in Babcock University, irrespective of their genders and ethnic backgrounds, and 50 from School of Basic and Applied Sciences. The purposive in the sense that, they are knowledgeable and sound to respond to the questions properly and unbiased. Furthermore, the study also suggests multidimensional theoretical application such as: Two- step Theory, Development Media Theory and Agenda- Setting Theory of Mass Communication due to the devastating impacts of environmental pollutions in Nigeria. The study indicated that Mass Media are powerful organ, as such effective use of Mass Media can mitigate the environmental pollution in Nigeria. It concluded that the journalists should challenge the people to become engaged and take ownership of the environmental problems of the society. And, it proposes a guide-dog approach of journalism to environmental issues, problems and challenges for national development.

Keywords: Environmental sustainability, Mass Media, National Development, Nigeria

MEDIA REPORTAGE OF THE EBOLA CRISIS: LESSONS FROM NIGERIA (Published)

This paper focuses on the media reportage of the Ebola Virus Disease which has ravaged parts of West Africa, particularly Liberia, Sierra Leone and Guinea. Although the disease found its way into Nigeria through the Late Patrick Sawyer, Nigerian authorities quickly arrested the situation, for which they are getting well deserved commendations across the globe. The presentation derives its theoretical relevance from the agenda setting perspective which says that even though the media may not succeed in telling people what to think, they are stunningly successful in telling people what to think about. Information and perspectives were obtained from secondary sources of books, newspapers, magazines, and the electronic media. Interestingly, the research found a high success rate of communication efforts as it concerns the Ebola scourge, across cultural and geographical boundaries. The paper recommends among others, the immortalization of Late Dr. Stella Adadevoh for her sacrifice while ensuring that the war against Ebola is sustained through a further enhancement of public enlightenment.

Keywords: Credibility, Crisis, Mass Media, Public Opinion.

IMPLICATIONS OF THE MEDIA COVERAGE OF SMEs FOR NATIONAL DEVELOPMENT IN NIGERIA (Published)

Poverty and underdevelopment for more than three decades have constituted central agenda for discussion among the governments of both developing and developed nations obviously with a view to evolve workable solutions. At the end of its year 2000 summit, the United Nations came up with eight interdependent goals otherwise known as Millennium Development Goals that mandated all the developing member nations to tackle development problem by 2015. Nigeria’s adopted economic policy of addressing the goals is the development of SMEs. The fact that people’s expectations are high regarding the policy therefore explains why this paper tried to evaluate the volume and prominence of media coverage of SMEs and particularly, its impacts on national development in Nigeria. This was done by using thematic content analysis of four selected print media in Nigeria. A total of 1,728 editions of two newspapers and 576 editions of two magazines were selected for a study that covered 12 years. Among other things, the study revealed that both newspapers and magazines did not give necessary attention to the coverage of SMEs, it also showed that the amount of coverage and the degree of prominence given to SMEs and related issues were not strong enough to translate to national development.

Keywords: Mass Media, SMEs and National Development

Implications of the Media Coverage of Smes For National Development in Nigeria (Review Completed - Accepted)

Poverty and underdevelopment for more than three decades have constituted central agenda for discussion among the governments of both developing and developed nations obviously with a view to evolve workable solutions. At the end of its year 2000 summit, the United Nations came up with eight interdependent goals otherwise known as Millennium Development Goals that mandated all the developing member nations to tackle development problem by 2015. Nigeria’s adopted economic policy of addressing the goals is the development of SMEs. The fact that people’s expectations are high regarding the policy therefore explains why this paper tried to evaluate the volume and prominence of media coverage of SMEs and particularly, its impacts on national development in Nigeria. This was done by using thematic content analysis of four selected print media in Nigeria. A total of 1,728 editions of two newspapers and 576 editions of two magazines were selected for a study that covered 12 years. Among other things, the study revealed that both newspapers and magazines did not give necessary attention to the coverage of SMEs, it also showed that the amount of coverage and the degree of prominence given to SMEs and related issues were not strong enough to translate to national development.

Keywords: Mass Media, SMEs and National Development