Tag Archives: Marketing Strategy

Market Orientation in Nigerian Political Parities: A Research Proposition (Published)

The importance of political parties in the democratic governance of Nigeria, in addition to the dynamics of the contemporary Nigerian political environment, initiated the need for this research. This proposed research aims to examine the market orientation strategies employed by Nigerian political parties.  Using qualitative and quantitative research approaches, the research plans to provide insight into the market orientation strategies of Nigerian political parties. The findings from this research would be of relevance for managerial actions in democratic governance, and assist party management and governmental policies and interventions geared towards improving the administration, growth and development of Nigerian political parties. Also, findings from the proposed research will be of relevance to Nigerian politicians, political parties and political regulators in improving their services, programmes, policies and relationships with their relevant target audience. In addition, the proposed research intends to stimulate future research efforts in cognate areas of political party management strategies in Nigeria and other developing economies, especially in Sub-Saharan Africa. The paper makes original theoretical, practical, and policy contributions to political parties’ marketing management as it situates the market orientation construct in non- profit organizations (political parties). In addition, the proposed research’s instrument (questionnaire) will assist in empirical testing of the market orientation construct in political parties operating in developing democracies, especially in sub-Saharan Africa

Keywords: Democracy, Market Orientation, Marketing Strategy, Nigeria, political party

Albanian Mobile Companies 4G Service Strategies Application (Published)

Albanian mobile market is made of three big players. In this paper the strategies and application for the 4G services of all the operators is discussed and compared. Main point which is tested and discussed in this paper is the quality of service offered by all operators according to their respective clients relative to the application of the strategies pertaining to mobile internet services, and in particular 4G and 4G+ services. The data is organized and gathered according to the SERVQUAL model and his paper is only one piece of a bigger study made in Albanian Telecommunications’ Market. Primary data is analyzed using SPSS. The findings are true and representative of the Albanian market, according to the validity test and the findings.

Keywords: 4G Services, Albania, Marketing Strategy, SERVQUAL, Service Quality, Telecommunication

Marketing Framework in the Dairy Value Chain for Food Security and Sustainable Development in Bungoma County, Kenya (Published)

This paper brings into context the effect of the marketing strategies on the dairy value chain returns and food security in Bungoma County. It highlights marketing strategies and processing activities along the dairy value chain. Much focus is on how marketing of dairy products is done, factors influencing marketing, marketing constraints, household food availability, strategies used by households to cope with food shortages and approaches to making dairy processing sector more attractive to domestic and international investors. Finally, it highlights the strategies and resources devoted to marketing, and the existing linkages between the producers, marketers, processors, and consumers.

Keywords: Dairy Marketing Framework, Dairy Value Chain Returns, Food Security, Marketing Strategy