Tag Archives: Marketing Strategy

Marketing Framework in the Dairy Value Chain for Food Security and Sustainable Development in Bungoma County, Kenya (Published)

This paper brings into context the effect of the marketing strategies on the dairy value chain returns and food security in Bungoma County. It highlights marketing strategies and processing activities along the dairy value chain. Much focus is on how marketing of dairy products is done, factors influencing marketing, marketing constraints, household food availability, strategies used by households to cope with food shortages and approaches to making dairy processing sector more attractive to domestic and international investors. Finally, it highlights the strategies and resources devoted to marketing, and the existing linkages between the producers, marketers, processors, and consumers.

Keywords: Dairy Marketing Framework, Dairy Value Chain Returns, Food Security, Marketing Strategy