Tag Archives: Market structure

Analysis of Poultry Eggs Marketing In South-South Part of Nigeria. A Case Study of Ika South Local Government Area, Delta State, Nigeria (Published)

Poultry egg marketing is a common enterprise in Ika South Local Government Area, Delta State of Nigeria; but there are no documented research findings on the conduct of the market and profitability to authenticate the viability of this business. Thus, this study was targeted to analyze the performance of poultry egg marketing in Ika South Local Government Area, Delta State. The study was conducted in five purposively selected villages in Ika South L.G.A., Delta State. Twelve (12) respondents were then randomly selected from each of the five selected villages to give a total of sixty respondents. Descriptive statistics were used to analyze the socio-economic characteristics of the respondents, the profitability of poultry egg marketing was determined using gross profit margin analysis, net profit margin analysis and return on investment. Gini Coefficient was used to examine the market structure for poultry egg marketing. The results of the study showed that majority (40.00%) of the poultry egg marketers were within the age group of 30≥ 40 years, majority (71.70%) of the marketers were female, 50.00% were married, 35.00% had family size of 3 – 5 persons. 30.00% of them attained  tertiary level of education, 41.67% had marketing experience of 1-5 years, 53.33% had egg marketing as their primary occupation, 65.00% were none members of co-operative societies. The gross profit margin was N772,200 while the net profit margin was N747,500 per marketer per annum and return on investment was 0.29,  which showed that poultry egg marketing is profitable and viable in the study area.  Gini Coefficient of 0.3054 showed that there was a moderate inequality in the distribution of incomes among the marketers hence some level of perfect competition of the market structure. The major constraints militating against poultry egg marketing in the study area included: inadequate capital, poor transportation, price fluctuations and exorbitant price of poultry eggs. The study therefore recommended that credit granting institutions should be established, effective transportation system and good road networks should be constructed in the study area for easy transportation, price control mechanism should be established to avoid fluctuation of price within the marketing system and the activities of trade union should be minimized to reduce the exorbitant price of poultry eggs to consumers.

Keywords: Gini Coefficient, Market structure, Marketers, Nigeria, Poultry Eggs, Profitability

Strategy of Competitiveness of Urea Industry in the International Market and Its Implication toward the Development of Urea Industry in Indonesia (Published)

The aim of research is to find out and analyze the variable influencing the competitiveness and the strategy to increase the competitiveness and to formulate the competitiveness model of urea industry in the international market. The problems face by the urea industry are the gas raw material, the old plant, the old technology and the domestic selling price policy. The price policy (domestic price and export price) and the distribution policy (production volume and export volume) are significantly influencing the income and the profit of company and will be influencing toward the competitiveness. The insignificant domestic price influences the selling price (income) and the domestic policy of price regulation which is the same as the export price that will increase the income and the competitiveness. Research design is a case study, during the period Dec 2013 to June 2014 and analysis of the factors that influence the competitiveness by multiple linear regression, market structure analysis using the Herfindahl index and concentration ratio (CR4), Comparative advantage using the Revealed Comparative Advantage (RCA) and SWOT analysis, competitive advantage using Porter Diamond theory and to develop the strategy and model of competitiveness, it is used the Analytic Network Process (ANP). The analysis result of the Structure of Urea Market tends to the direction of Oligopoly with the moderate concentration level shown with the average value of Herfindahl Index of 0.0808 and the value of CR4 45.01 %. The Urea Industry of Indonesia has the comparative advantage is shown by the value of Revealed Comparative Advantage (RCA) of 2.07 which is higher than from China as the main competitor in Asia. The analysis result of competitive advantage of Porter’s Diamond Theory is that as a whole the attributes of resource and domestic demand have the competitive advantage. The support and government and the opportunity factor help the forming of competitive advantage. From the SWOT Matrix, the position of urea industry on Indonesia is in the quadrant II (Stability) having the opportunity and the big market strength. The strategy priority of the analysis of ANP is the development of technology, then the development of export market, the change of subsidy regulation and the strategy of the business communitcation with the other urea producer country.The research showed the need of revitalization of urea industry with the development of technology, market development and business communication with urea producer countries to increase competitiveness in the international market.

Keywords: Analytic Network Process (ANP), Comparative and Competitive Advantage, Competitiveness, Market structure, Porter’s Diamond, Price policy, RCA, SWOT