Tag Archives: Localization

Teaching Cameroon Languages and Cultures via a Computer-Assisted Language Learning (Call)–Based Perspective for Learner Autonomy: Insights from Cultural Historical Activity Theory (Published)

With the trend of technological evolution, language teaching methodologies have evolved to fully accommodate ICTs as integral mediation tools in language teaching/learning. This paper bridges the gap between existing studies, by placing particular emphasis on learner autonomy and learning environments especially as regards the poor appropriation of our local languages and cultures within the school milieu. Thus, we propose and show that in a context of learning local languages by secondary school students in Cameroon, an adapted approach wherein the language teaching/learning methodology is implemented with a learner management system which takes into consideration localization aspects and the beneficiary population, learner autonomy can be attained when viewed through the prism of cultural historical activity theory.

Keywords: Activity theory, Language Teaching, Learner Autonomy, Localization, National languages and cultures

Towards An Assessment of Globalization and Localization of Western East-Food Chains in China: The Case of KFC (Published)

This paper addresses the specific topic of globalization and localization of western fast-food chains in China with focus on the case of KFC (Kentucky Fried Chicken). A review of the relevant academic literature is carried-out and succinct research questions are addressed. The aim is to evaluate how KFC, a leading western fast-food chain, conquered the Chinese market by adapting its strategy under the concept of localization. KFC’s strategic planning in China is presented and a Porter’s Five Forces and a SWOT analysis are conducted. Results show that KFC’s strategy in China (Yum! Brands) exhibits strong localization by infusing a Western brand with Chinese characteristics, its rapid expansion, the development of a logistics network, training of employees in service and focusing on ownership rather than franchising.

Keywords: Business Globalization, Chinese market, Fast-food industry, Localization, Western brands