COMPETITIVE ADVANTAGE THROUGH KNOWLEDGE DISSEMINATION: AN EMPIRICAL ANALYSIS OF HOTELS IN MAKURDI METROPOLIS, BENUE STATE, NIGERIA (Published)
Strategic management researchers have alluded to the fact that tangible/intangible assets and intangible capabilities contribute to the achievement of organization’s competitive advantage. Thus, this study was conducted owing to the increase in the employment of knowledge workers, the use of Information and Communication Technology (ICT) in service delivery, and the upsurge in the number of hotels in the hospitality industry in Makurdi metropolis. The aim of the study was to investigate the relationship between knowledge dissemination and Competitive Advantage (CA). The study adopted ex-post-facto research design and purposive sampling technique. Questionnaire were employed to collect data from employees of selected hotels. Chi-square statistical method was employed to test the research hypothesis. It was found that knowledge dissemination is significantly related to CA. The researchers recommend increased knowledge dissemination via knowledge sharing and transfer among employees and between departments.