The study attempts to examine the influence of entrepreneurship marketing on performance of SMEs in Nigeria. Specifically, the study addresses the following objectives: To examine the influence of entrepreneurial marketing on the growth of SMEs in Nigeria and to investigate the extent to which innovativeness, pro-activeness, opportunity-driven, resource leveraging, risk taking, customer intensity and value creation influence the growth of SMEs in Nigeria. This research adopted a descriptive survey design. All the data used for the study were elicited from the sampled respondents through the use of questionnaire. The study population consists of all the 345 registered SMEs in Delta state, Nigeria. Simple random sampling technique was used to select 120 SMEs which represents the sample size for the study. Multiple regressions were the statistical tool used to test the hypothesis proposed for the study. Data were coded and analyzed using the Statistical Packages for Social Sciences (SPSS version 20.0). The findings of the study show that entrepreneurship marketing is a driven force of economic growth and also helps to enhance the development of new product/service for existing markets. More so, the study reveals that the SMEs operators in Nigeria mostly use traditional form of marketing to reach potential customers and to entrench their brands. Interestingly, only few of them use modern marketing technology to promote their products and services. It was thus recommended that SMEs should take advantage of the emerging global technology to improve their overall performance.
The Influence of Innovativeness on the Performance of Small and Medium Enterprises in Eldoret Town, Kenya (Published)
The study investigated the influence of entrepreneurial intensity on performance of small and medium enterprises in Eldoret town, Kenya. Based on the study this paper examines how innovativeness influences the performance of SMEs in Eldoret town. The study adopted an ex-post facto research design. It targeted all the SMEs in Eldoret town. Systematic sampling technique was adopted to select a sample of 100 SME owners/managers to be involved in the study. The collected data was analysed using both descriptive and inferential statistics. Descriptive statistics was presented in form of percentages, frequencies, pie charts and graphs. Pearson correlation was employed to test the hypotheses of the study. The findings showed that innovativeness as a dimension of entrepreneurial intensity had strong positive correlation with the performance of SMEs in Eldoret town. Therefore, it was recommended that the government should play a role in offering short courses to induct the business owners and expose them to advanced techniques in innovation.
Rwanda has for all intents and purposes a mixed economy. The Rwandan government envisions creating a middle-income, knowledge-based society with middle class of entrepreneurs as the moral fiber of development progression. Various scholars have argued that for enterprises to be competitive, they need to undergo corporate entrepreneurship. Whereas others have defined corporate entrepreneurship as a term used to describe entrepreneurial behaviour inside established mid-size and large organisation. For corporations to improve: Entrepreneurial intensity is required. Entrepreneurial intensity (EI) is considered to be of supreme substance for success of corporate enterprises. To help researchers and lecturers blend the growing body of knowledge, this paper investigates the EI principles of innovativeness, proactiveness, risk-taking, entrepreneurial management style and perceptions to whether have an impact on corporate entrepreneurship (CE) among enterprises in Rwanda. A mixed method approach using qualitative and quantitative approach was employed for testing the hypotheses. In-depth interviews with 156 top executives of well known enterprises in Rwanda were conducted. The interview findings indicated that CE was found to be lacking in diverse enterprises consequently several businesses have struggled to keep up profitability. Thus, the paper seeks to address this gap. Furthermore, the paper provides directions and suggestive thoughts for future research
Discovering Consumer Intentions toward the Adoption of Cloud Computing In Higher Education Institutions in Kuwait (Published)
Cloud computing has grown immensely over the past few years in the Information Technology field. Optimism for supplier of cloud service and the possible risks associated with privacy and security of users is essential factors for implementation of successful and suitable cloud. Therefore, the main challenge of cloud computing is it’s perceptual and approaches. This research focuses on Technology Acceptance Model (TAM), which mixes Anxiety, Optimism and Risk, to study student’s attitude and behavior toward the implementation of cloud service. The planned model was studied using the Structure Equation Model (SEM) to examine data collected by a survey of both IT experts and users. The analysis showed that three variables of Optimism, Innovativeness and perceived risk can be positively combined within the Technology Acceptance Model (TAM). Innovativeness were suggested to have significant positive influence on the Perceived Ease of Use (PEOU) and Perceived Usefulness (PU). On the other hand, Optimism has positive impact on the PEOU, but had no influence on PU. Moreover, Behavioral Intention is predictable by Optimism, attitude and PU. Students behavior and intentions is explainable through PR, Optimism, and Innovativeness in the projected model in Kuwait.
Effect of Knowledge Management on Firm Competitiveness: Testing the Mediating Role of Innovation in the Small and Medium Enterprises in Kenya (Published)
Knowledge and innovativeness are have been recognized as the main sources of competitive advantages in the economy. Small and medium-sized firms need to increase attention on knowledge management and innovativeness so as to be competitive. The study examined knowledge management, innovativeness and firm competitiveness. The study is conducted on the results based on 252 small and medium manufacturing enterprise managers in Nairobi, Kenya. The data obtained from the questionnaires were analyzed using the SPSS statistical packaged software. The study results showed that knowledge management processes influence innovativeness positively, innovativeness enhances firm competitiveness while innovativeness is a mediator between knowledge management and firm competitiveness. The study demonstrated that knowledge management and innovation should be integrated to enhance firm competitiveness. The viewpoint proposed is that knowledge management is an important element for small and medium enterprises in today’s dynamic and competitive environment.
This paper examines the effect of learning orientation on innovativeness of small and micro enterprises. Three dimensions of learning namely: commitment to learning, shared vision and open-mindedness and their affect on innovativeness of the firms are explored. Learning theories and diffusion of innovation theory underpinned the study. The paper is based on a survey of 333 entrepreneurs who were also owners of the firms. A closed-ended questionnaire was used to collect data, which was analyzed both descriptively and inferentially. Significant results obtained showed that entrepreneur’s open-mindedness and shared vision affect firm’s innovativeness. Thus firms need to flexibly embrace participative approaches that demonstrate open-mindedness and sharing with key stakeholders whose support is much needed for shaping new ideas that enrich innovativeness. The findings provides empirical support that innovativeness is not necessarily an outcome of an entrepreneur’s commitment to learning but an involvement of stakeholders to inculcate an enduring learning orientations.