Service Innovation and Customer Satisfaction Nexus of the Transportation Sector of Yenagoa, Bayelsa State (Published)
Citation: Lyndon M. Etale and Patricia Akpi (2022) Service Innovation and Customer Satisfaction Nexus of the Transportation Sector of Yenagoa, Bayelsa State, European Journal of Logistics, Purchasing and Supply Chain Management, Vol.10 No.1, pp.15-23
Abstract: The study was carried out with a view to provide a clear-cut understanding of the concept and principles of customer satisfaction, as it relates to service innovation of transportation firms in Yenagoa, Bayelsa State. Service innovation was used as the independent variable to ascertain the nature and strength of the relationship of its dimensions which were selected to be technological innovation, and service process innovation, and their relationship with customer satisfaction. In a bid to give the study a bearing and focus, two research questions and hypotheses were drawn from the variables, which sought to ascertain the relationship between the two dimensions of service innovation used in the study and customer satisfaction. The study was further grounded in the theory of assimilation, which is focused on the cognitive variations and dissonance experienced by customers after the consumption of a service, as a result of their pre-service encounter expectation and their actual service experience. The study thereby launched and distributed questionnaires to a total of 170 respondents from transportation firms in Yenagoa, Bayelsa State of Nigeria, and successfully retrieved a total of 160 questionnaires, which formed the basis of the data analysis and findings of the research study. The data was analyzed using the Pearson Correlation Coefficient method as a means of ascertaining the nature and strength of the relationship between the two variables. The findings of the study pointed to a significant positive relationship between the two variables, and informed the study to recommend that: firms should strive to innovate on their service to match the dynamic needs of the customers; and firms should constantly improve on the service processes to become more efficient and effective.
Citation: Ayodele A. Otaiku (2022) Competitiveness Analytic of Nigeria and Singapore | National Productivity and Economy, European Journal of Business and Innovation Research, Vol.10, No.1, pp. 67-111
Abstract: Competition power of a country can simply be defined as the ability to compete relative to its rivals and where Singapore and Nigeria were case studies. The effective policies to increase the level of prosperity and how to translate information about specific strengths and weaknesses across the many factors that drive competitiveness was the crux of the study. The competitiveness analytic identify uncertainties (more raking competitiveness metrics); seek alternative framing of problems; build hybrids (objects such as indicators or policy formulation); and human capacity to link knowledge to action for national productivity and country’s share of world markets for its products and services, provide its residents with a rising standard of living and a high employment on a sustainable basis was the resultant impacts of competitiveness. Value results from a total effort, rather than from ‘one isolated step’ in the process for all indexes of competitiveness. Singapore had better competitiveness index than Nigeria with global ranking as the most competitive nation in the world, 2020.The crux of 21st century competitiveness ranking should focus on the unification of competitiveness indicators and the development of ‘integral competitiveness fundamentals that, can capture the traditional and emerging indicators like ‘Climate changes’,‘Pollution’,‘Cyber security’ and ‘Hybrid warfare’ was accentuated as spatial polysingularity framework for the future study of competitiveness.
Citation: Suhair Al-Alami and Premila Koppalakrishnan (2022) University Entrepreneurship Education: Points to Ponder, Global Journal of Arts, Humanities and Social Sciences,Vol.10, No.2, pp.1-13
Abstract: With globalization, knowledge revolution and technological advancement in mind, the current era requires providing today’s generation with sufficient education of innovation, creativity, and entrepreneurship readiness amongst other skills. Inspired by this requirement, this paper aims to explore whether it would be appropriate to teach both innovation and entrepreneurship as a general university course requirement to be offered to all undergraduate students apart from their university major. Additionally, this paper aims to highlight several specifications which can be considered whilst designing a general university course with the aim of augmenting and enhancing entrepreneurship education. To achieve these aims, the authors distributed a questionnaire of twelve items to ninety-three undergraduates belonging to different colleges. The results indicated that most of the respondents believed in the importance of teaching entrepreneurship to all students as a general university course requirement, and the vast majority stressed the importance of including innovation as an integral part of a general university entrepreneurship course.
This theoretical article aims to present and describe the role of the design thinking approach, and social marketing canvas model in designing and improving an action plan for a healthcare campaign addressed to target audiences exposed to a disease, such as COVID-19. The latest global events encouraged this author to produce and write this essay to introduce two agile instruments for co-creating and co-producing a healthcare campaign considering the citizen experience. The design approach and social marketing canvas are based on agile methodologies and lean principles to reach two primary results: (a) design, co-create and co-produce a ‘social product/service’; (b) social marketing canvas co-organises the strategies required to address the ‘social product/service’ to a target audience. Furthermore, both tools have the role of inducing a social change by policymaking in healthcare campaigns in a humanised way and considering the individuals as the primary agents of social change.
Citation: Edson Coutinho Da Silva and Silvio Augusto Minciotti (2022) Co-Creating Healthcare Campaigns through Design and Social Marketing Approaches, British Journal of Marketing Studies, Vol. 10, Issue 1, pp.1-12
Remote Working: Entrepreneurial Risk and Entrepreneurial Survival in the Micro firms in Niger-Delta, Nigeria (Covid-19 Pandemic Prospects) (Published)
This study examined the relationship between entrepreneurial risk and entrepreneurial survival in micro firms in Niger-Delta, Nigeria via remote working. The study adopted ex-post facto design and correlational design. The study used purposive sampling techniques. A total population of 2308, sample size of 341 was determined using Taro Yamane’s formula at 0.05 level of significance. Also, 314 copies of questionnaire were distributed to the respondents, while 317 copies were completed and retrieved. The instruments were validated, also reliability above 0.7 co-efficient, using Cronbach Alpha technique. The reliability coefficient analysis was operational risk (α =.878), strategic risk (α=866), remote risk (α=874) and innovation (α=884). Three research questions and three hypotheses were raised which was tested with Ordinary Least Square Method (OLSM) of regression analysis and KMO/Barllet’s test for the sampling adequacy for data appropriateness and sphericity respectively via SPSS 25 version. From the findings, the concept of entrepreneurial risk creates positive impact on innovation. In conclusion, operational risk and strategic risk have significant influence on the entrepreneurial survival of the micro firms. Based on the findings and conclusion, this study contributes to the knowledge that managing operational and strategic risk with Rogers innovation theory based on working from home, the micro firm to be on the leading edge rather than the bleeding edge. It could be recommended that to be able to manage operative risk and strategic risk in a better proficiency, entrepreneurs should understand how to integrate remote working strategies during the covid-19 pandemic.
Citation: Ovharhe, Orugba Harry , Woko, Emmaunel Boma and Ezeocha Vernitius Uchenna (2021) Remote Working: Entrepreneurial Risk and Entrepreneurial Survival in the Micro Firms in Niger-Delta, Nigeria (Covid-19 Pandemic Prospects), International Journal of Small Business and Entrepreneurship Research, Vol.9, No.4, pp.11-28
This theoretical paper aims to approach the ‘new’ era in which experience and content marketing are integrated to add value to the customer, the key elements for customer experience management programmes and primary roles for marketers to become innovators. Over three decades marketing practices have transformed and absorbed innovation techniques to understand customer’s behaviour, improve services quality and gain customer satisfaction and loyalty. Then, experience, contents, data-driven, customer journey, service design, digital technologies and agile methodologies were included in the marketing vocabulary. Marketers became innovators inasmuch they need to handle and integrate these concepts, techniques, methodologies, and technologies. In general, four new roles have required marketers, such as Scientist, Strategist, Storybuilders and Socialisers performing in cross-organizational teams as well as multichannel platforms. Marketers have pushed for design and organising outstanding experiences to engage customers to share their energy, passion and contagious enthusiasm for products, services, or brands.
Creativity and innovation through Technical and Vocational Education for Sustainable family survival in Nigeria (Published)
This paper examines importance of Technical and Vocational Education Training (TVET) as a means of sustaining most families especially with the increasing rate of unemployment in Nigeria. The inferiority myth attached TVET was properly analysed as most family in Nigeria believe in the inferiority myth that vocational and training are meant for people of lower aspiration or less academic abilities. The reality has proven otherwise as TVET is the key that transform the economic development of any nation, alleviate poverty and improve quality of life. Therefore the orientations have to change, and it’s time for parents and guardians to encourage the children to learn skills and the government to mobilize resources and pay attention to vocational education as a sure way for family sustainability through personal creativity and innovations on the profession.
An Appraisal of Techno-Dynamics Structure of On-Farm Textile Innovation Development in Ondo State, Nigeria (Published)
The study aimed at appraising techno-dynamics structure of on-farm textile innovations development in Ondo State of Nigeria. It assessed cultural-systematic factor and, analysed socio- economic characteristics of the techno- dynamics structure influencing development of the innovation. Public Agricultural Development Programme’s agency in the State was selected, and snowball sampling procedure was used in selecting four Agricultural Research Institutes for the study. Purposive sampling procedure was employed in selecting a total of 78 research and 90 extension staff. Key informant interviews schedule, questionnaire, and Focus Group Discussions were used to generate information. Descriptive statistics was applied in summarizing data collected and correlation analysis for determining relationship between development and techno-dynamics structure. Finding from social survey highlighted low level of development for on-farm textile innovation. Technical knowledge given to farmers was not adequate enough to support development and, the innovations suffered customary lag. On-farm textile development lacked appropriate innovation emergence and dissemination approach. At p<0.01 and p < 0.05 the following techno-dynamics variables showed significant relationship with development viz: accessible innovation transfer system(r = -0.597**), staff training needs(r = 0.391*), marketing mechanism(r = 0.475*), and funding system (r = 0.371*). It is therefore suggested that, government should consent to statutory policies and principles of innovation emergence and transfer. Policy makers and administrators should monitor and strengthen interaction between all related institutes for the introduced innovation. Adequate funding should also be provided for research and extension activities on on-farm textile development.
Challenges and Potentiality of GCC Countries towards Achieving Sustainable Economic Growth: Analytical Framework (Published)
The paper provides an overview of the key challenges, which face GCC countries in their efforts to attain sustainable growth and development. Their capacity to diversify the economy outside the energy sector, youth unemployment and labour market imbalances represent good examples for these challenges. The paper shows the efforts made by GCC countries to diversify their economies and to have sustained growth. Achievements were not impressive in terms of innovation and human development but relative satisfactory performance is obtained in the domain of governance and infrastructure development. As a policy recommendation, the GCC countries need to adapt new diversification strategies by encouraging innovation and developing the skills of the human resources.
Analysis of the Adoption of Organic Farming Innovations in Pagerwojo District, Tulungagung Regency (Published)
The objectives of research are; (1) to analysis the adoption of organic farming innovations in Pagerwojo District, Tulungagung Regency, and (2) to determine the level of income from the adoption of organic farming innovations. Research is conducted in Pagerwojo District Tulungagung Regency, from April to August of 2020. Method of research is survey and sampling technique is simple random sampling. Result of research indicates that the application of organic vegetable farming in Pagerwojo District, Tulungagung Regency is divided into four categories, which are: conventional category for very low application rate, knowing- organic category for low application rate, interest-in-organic category for moderate application rate, and toward-organic category for high application rate
Does Intellectual Capital Explicate The Relationship Between Strategic Human Resources Management And Innovation Performance? A Conceptual Framework (Published)
With increase challenges that face of the organizations, enhancing innovation has become the major strategic objective to survive and grow, accomplishing this objective is by successful in managing firm’s intellectual capital, where it is the first driving force for innovation. Hence the organizations pursue to employs strategic HRM approach to the development of the knowledge resources and successful orientation to employees toward reaching the required objective. This approach aims to achieve vertical and horizontal alignment between HRM and organization strategy and designs HRM practices to consistent with the goals of organizations. For that, the current paper adopted a critical analytical approach to developing a conceptual framework about the role of strategic HRM in developing intellectual capital and enhancing innovation based on assumptions of resources-based view (RBV) of the firm.
Perception of Teachers and Principal on the Extent the Innovations in Science Curriculum is managed to Achieve Sustainable Development Goals among Senior Secondary School in Ikwuano LGA of Abia (Published)
The study examined the perception of teachers and principal on the extent the innovations in science curriculum is managed to achieve sustainable development goals among senior secondary school in Ikwuano LGA of Abia. Two research questions and one hypothesis were raised to guide the study. The design for the study is a descriptive survey design, the area of the study is Ikwuano LGA and the population for the study consists of all principals and teachers in senior secondary school in Ikwuano LGA. The sample for the study consists of 100 teachers and 20 Principals. The instrument for data collection was a researcher structured questionnaire tagged “PTPISCMASDGQ” perception of teachers and principal on the extent innovations in science curriculum is managed to achieve sustainable development goals questionnaire. Content and face validity of the instrument was determined by administering the instrument to two lecturers in the department of Educational Management from the College of Education, Michael Okpara University of Agriculture. The reliability of the instrument was determined using Cronbach Alpha and it yielded a coefficient 0.78. The data were analyzed using Mean and standard deviation while T-test. The results obtained from the study reveals that innovation in schools were no adequate for global competitiveness. It was recommended that process of planning educational change and innovation in science curriculum in Nigeria, should give the issues of training and retraining of teachers’ optimal consideration amongst others.
Challenges and Potentiality of GCC Countries towards Achieving Sustainable Economic Growth: Analytical Framework (Published)
The paper provides an overview of the key challenges, which face GCC countries in their efforts to attain sustainable growth and development. Their capacity to diversify the economy outside the energy sector, youth unemployment and labour market imbalances represent good examples for these challenges.The paper shows the efforts made by GCC countries to diversify their economies and to have sustained growth. Achievements were not impressive in terms of innovation and human development but relative satisfactory performance is obtained in the domain of governance and infrastructure development. As a policy recommendation, the GCC countries need to adapt new diversification strategies by encouraging innovation and developing the skills of the human resources.
The Relationship Between Market Orientation, Learning Orientation and Business Model Innovation: A Case Study Of Restaurants – Hotels in Ho Chi Minh City (Published)
Currently, people’s lives greatly improved, which has led to a fast-growing tourism demand, which requires the tourism industry to grow faster than the GDP growth rate, in which the hotel business system holds a prominent position. Therefore, the objective of this study is to explore the relationship between market orientation, learning Orientation to business model innovation of restaurants and hotels in Ho Chi Minh City (HCMC). The researchers surveyed 600 managers related to restaurants and hotels in HCMC. They answered 12 questions, and 545 samples processed. The data got from November 2019 to January 2020 in HCMC. Simple random sampling technique. The data analyzed Cronbach’s Alpha and the exploratory factor analysis (EFA), and multiple regression analysis. Research results showed that there is a relationship between market orientation, learning Orientation to business model innovation of restaurants and hotels in HCMC with significance level 0.01.
Corporate Social Responsibility Practices and Reputation of Listed Firms in Nigeria: A Structural Equation Modeling Approach (Published)
With the advent of globalization, societal and economic concern increases; this did not give clear standards or regulations for measuring CSR that has been created by the organization. Thus many problems occur due to the inconsistency in which companies are capable of claiming activities that might not meet the general understanding of CSR initiatives. It may improve their reputation, or in some cases, companies do not have a clear understanding of what CSR means. Furthermore, the impacts of CSR practices on firms’ reputation are not well delineated in the literature. Hence, this study examined the impact of CSR practices and reputation of listed firms in Nigeria. Primary data collected through the use of a structured and validated questionnaire. Cronbach’s alpha reliability coefficients for the constructs ranged from 0.85 to 0.90. The response rate was 98%. Data were analyzed using descriptive and inferential statistics. Findings revealed that corporate social responsibility had a positive and significant effect on business reputation (R2 = 0.43, β = 0.654, t(389) = 15.697, p < 0.05), Business ethics and innovation significantly moderated the relationship between CSR and business reputation (ΔAdj.R2= 0.562, ΔF(3,386) = 167.55, p < 0.05) respectively. The study concluded that corporate social responsibility affects the corporate performance of firms in Nigeria. Recommended that the practice of corporate social responsibility should be intensified by corporate firms to improve on their performance.
Human Information Infrastructure and Administrative Efficiency (HIIAE) Of Selected Enterprises in the Civil Aviation Industry in the South-South, Nigeria (Published)
This paper examined how human infrastructure impacts on administration efficiency of aviation industry in Nigeria. In line with the purpose of this paper as stated, population of this study comprises of 80 senior and junior staff of the various ICT departments of four Airports operating in the South-South of Nigeria. The Taro-Yamene sample size determination formula was used to determine the sample size. The objective of this study is to assess the relationship between human infrastructure impacts on administration efficiency of aviation industry. Questionnaires were the major instruments used in gathering primary data which were analyzed using regression analyses. The study found that aviation industry can achieve improvement along the terms of administration efficiency if the aviation industry is able to improve on their products and deliver on their service more effectively and efficiently base on the findings, we recommends that in order for firms to maintain their attractiveness in the industry, they must have be conscious what modern technology is available in the industry and apply same on their own business as this will help the in expanding their market coverage with different products.
Psychiatry of Rural Community Attributes on the Success of Extension Services Delivery in on-Farm Textile Innovations, Ondo State of Nigeria (Published)
The study aimed at establishing rural community attributes influence on the success of extension services delivery in on-farm textile innovation in Ondo State of Nigeria. Mainly, it examined the community socio-cultural characteristics, and analysed eco-institutional variables influencing the success of extension delivery. Purposive sampling procedure was used in selecting 50 percent of the Local Government Areas (blocks) from each of the two zones and, 25 percent of group of villages from each visited blocks in the State. A simple random sampling technique was employed in selecting ten percent of members in each of the on-farm textile stratum within each group of villages and 612 respondents were selected for the study. Structured and pre-tested validated interview schedule and questionnaire were used in collecting information from the respondents. The data were interpreted using descriptive analysis and correlation analysis in viewing relationship between success and community attributes. The study highlighted the level of success in extension services delivery of on-farm textile innovation as low. The ecological climate of the studied community favoured packages of the introduced innovations but, there was no accessible market for its produces. At p<0.01 and p < 0.05 the following community variables showed significant relationship with success viz: spatial system(r = -0.393**), prevailing age group(r = -0.557**), and tradition(r = -0.403*). It is suggested that, the proscribed marketing board for on- farm textile produces be resuscitated and annex of the market mechanism be stationed very close to the studied area.
Knowledge and Information and Communication Technologies: Its effect on the Innovation of the Mexican Small Medium Enterprises (Published)
The main purpose of the study is to analyze the relationship between knowledge and technological management and innovation practices in Small and Medium Enterprises (SMEs). The 412 companies that participate in the study are located in the Northwest region of Mexico and have 10 to 250 employees. The data collection was through a structured survey aimed at the managers of each SME. The field work was carried out during the months of May to November of the year 2017. For the analysis of the data and the verification of the hypotheses the Structural Equation Model (SEM) based on the variance was used through the Partial Least Square (PLS). The findings corroborate that the knowledge that exists within companies, is crucial to improve technology management and to increase innovation practices that are developed in the SME. In addition, we find that the Technological Management is contributing significantly in the consecution of greater practices of Innovation. Our study contributes to the development of the theory based on resources and capabilities (RBV).
The Role of Cooperative Model as Moderation on Effect of Corporate Governance on Performance (Published)
The research objective analyzes the effect of corporate governance, entrepreneurship, and the culture of innovation on the performance that is moderated by the cooperative business model. The object of research in the small business (SMEs) in the Kenjeran tourist area of Surabaya in Indonesia. The research samples, of sixty-three SME respondents from four types of businesses. Primary data were analyzed using structural equation modeling – partial least squares (SEM–PLS) software. The results showed that the cooperative business model strengthens the effect of entrepreneurship and a culture of innovation on performance. The effect of corporate governance is not directly on performance but through entrepreneurship. While the culture of innovation does not directly affect the performance of SMEs.
Alternative Options in Building Workers’ Incentives: Effects On Job Satisfaction and Performance in Local Context (Published)
Incentives are motivators and highly critical in determining positive feelings and work behaviour in different contexts and satisfaction often depends on its relevance to felt needs of workers. The uncritical adoption of foreign schemes in local contexts has distanced reward strategies from employees’ needs and demands alternative strategies. The study tested innovative incentives and relationships with satisfaction and performance of employees in a local enterprise using 50 participants (74% males). A reliable instrument, aggregate α=0.74 was used to gather information and inferential statistics used for analysis. Inferential statistics were used to run the analysis. Results of the study showed that traditional and nontraditional incentives significantly determine employee job satisfaction, (p < 0.01). With regards to effects on performance, traditional incentive was significant, (p < 0.01), while nontraditional incentive failed to predict performance. Although results suggested that traditional and nontraditional incentives remain key determinants of satisfaction, only traditional incentives could influence performance. The test of positive feelings as a factor in performance was highly significant. The paper, therefore, suggests that additional studies should be carried out in order to validate the innovative model for best practices in incentives design and administration in local contexts.