This theoretical paper aims to approach the ‘new’ era in which experience and content marketing are integrated to add value to the customer, the key elements for customer experience management programmes and primary roles for marketers to become innovators. Over three decades marketing practices have transformed and absorbed innovation techniques to understand customer’s behaviour, improve services quality and gain customer satisfaction and loyalty. Then, experience, contents, data-driven, customer journey, service design, digital technologies and agile methodologies were included in the marketing vocabulary. Marketers became innovators inasmuch they need to handle and integrate these concepts, techniques, methodologies, and technologies. In general, four new roles have required marketers, such as Scientist, Strategist, Storybuilders and Socialisers performing in cross-organizational teams as well as multichannel platforms. Marketers have pushed for design and organising outstanding experiences to engage customers to share their energy, passion and contagious enthusiasm for products, services, or brands.
Creativity and innovation through Technical and Vocational Education for Sustainable family survival in Nigeria (Published)
This paper examines importance of Technical and Vocational Education Training (TVET) as a means of sustaining most families especially with the increasing rate of unemployment in Nigeria. The inferiority myth attached TVET was properly analysed as most family in Nigeria believe in the inferiority myth that vocational and training are meant for people of lower aspiration or less academic abilities. The reality has proven otherwise as TVET is the key that transform the economic development of any nation, alleviate poverty and improve quality of life. Therefore the orientations have to change, and it’s time for parents and guardians to encourage the children to learn skills and the government to mobilize resources and pay attention to vocational education as a sure way for family sustainability through personal creativity and innovations on the profession.
An Appraisal of Techno-Dynamics Structure of On-Farm Textile Innovation Development in Ondo State, Nigeria (Published)
The study aimed at appraising techno-dynamics structure of on-farm textile innovations development in Ondo State of Nigeria. It assessed cultural-systematic factor and, analysed socio- economic characteristics of the techno- dynamics structure influencing development of the innovation. Public Agricultural Development Programme’s agency in the State was selected, and snowball sampling procedure was used in selecting four Agricultural Research Institutes for the study. Purposive sampling procedure was employed in selecting a total of 78 research and 90 extension staff. Key informant interviews schedule, questionnaire, and Focus Group Discussions were used to generate information. Descriptive statistics was applied in summarizing data collected and correlation analysis for determining relationship between development and techno-dynamics structure. Finding from social survey highlighted low level of development for on-farm textile innovation. Technical knowledge given to farmers was not adequate enough to support development and, the innovations suffered customary lag. On-farm textile development lacked appropriate innovation emergence and dissemination approach. At p<0.01 and p < 0.05 the following techno-dynamics variables showed significant relationship with development viz: accessible innovation transfer system(r = -0.597**), staff training needs(r = 0.391*), marketing mechanism(r = 0.475*), and funding system (r = 0.371*). It is therefore suggested that, government should consent to statutory policies and principles of innovation emergence and transfer. Policy makers and administrators should monitor and strengthen interaction between all related institutes for the introduced innovation. Adequate funding should also be provided for research and extension activities on on-farm textile development.
Challenges and Potentiality of GCC Countries towards Achieving Sustainable Economic Growth: Analytical Framework (Published)
The paper provides an overview of the key challenges, which face GCC countries in their efforts to attain sustainable growth and development. Their capacity to diversify the economy outside the energy sector, youth unemployment and labour market imbalances represent good examples for these challenges. The paper shows the efforts made by GCC countries to diversify their economies and to have sustained growth. Achievements were not impressive in terms of innovation and human development but relative satisfactory performance is obtained in the domain of governance and infrastructure development. As a policy recommendation, the GCC countries need to adapt new diversification strategies by encouraging innovation and developing the skills of the human resources.
Analysis of the Adoption of Organic Farming Innovations in Pagerwojo District, Tulungagung Regency (Published)
The objectives of research are; (1) to analysis the adoption of organic farming innovations in Pagerwojo District, Tulungagung Regency, and (2) to determine the level of income from the adoption of organic farming innovations. Research is conducted in Pagerwojo District Tulungagung Regency, from April to August of 2020. Method of research is survey and sampling technique is simple random sampling. Result of research indicates that the application of organic vegetable farming in Pagerwojo District, Tulungagung Regency is divided into four categories, which are: conventional category for very low application rate, knowing- organic category for low application rate, interest-in-organic category for moderate application rate, and toward-organic category for high application rate
Does Intellectual Capital Explicate The Relationship Between Strategic Human Resources Management And Innovation Performance? A Conceptual Framework (Published)
With increase challenges that face of the organizations, enhancing innovation has become the major strategic objective to survive and grow, accomplishing this objective is by successful in managing firm’s intellectual capital, where it is the first driving force for innovation. Hence the organizations pursue to employs strategic HRM approach to the development of the knowledge resources and successful orientation to employees toward reaching the required objective. This approach aims to achieve vertical and horizontal alignment between HRM and organization strategy and designs HRM practices to consistent with the goals of organizations. For that, the current paper adopted a critical analytical approach to developing a conceptual framework about the role of strategic HRM in developing intellectual capital and enhancing innovation based on assumptions of resources-based view (RBV) of the firm.
Perception of Teachers and Principal on the Extent the Innovations in Science Curriculum is managed to Achieve Sustainable Development Goals among Senior Secondary School in Ikwuano LGA of Abia (Published)
The study examined the perception of teachers and principal on the extent the innovations in science curriculum is managed to achieve sustainable development goals among senior secondary school in Ikwuano LGA of Abia. Two research questions and one hypothesis were raised to guide the study. The design for the study is a descriptive survey design, the area of the study is Ikwuano LGA and the population for the study consists of all principals and teachers in senior secondary school in Ikwuano LGA. The sample for the study consists of 100 teachers and 20 Principals. The instrument for data collection was a researcher structured questionnaire tagged “PTPISCMASDGQ” perception of teachers and principal on the extent innovations in science curriculum is managed to achieve sustainable development goals questionnaire. Content and face validity of the instrument was determined by administering the instrument to two lecturers in the department of Educational Management from the College of Education, Michael Okpara University of Agriculture. The reliability of the instrument was determined using Cronbach Alpha and it yielded a coefficient 0.78. The data were analyzed using Mean and standard deviation while T-test. The results obtained from the study reveals that innovation in schools were no adequate for global competitiveness. It was recommended that process of planning educational change and innovation in science curriculum in Nigeria, should give the issues of training and retraining of teachers’ optimal consideration amongst others.
Challenges and Potentiality of GCC Countries towards Achieving Sustainable Economic Growth: Analytical Framework (Published)
The paper provides an overview of the key challenges, which face GCC countries in their efforts to attain sustainable growth and development. Their capacity to diversify the economy outside the energy sector, youth unemployment and labour market imbalances represent good examples for these challenges.The paper shows the efforts made by GCC countries to diversify their economies and to have sustained growth. Achievements were not impressive in terms of innovation and human development but relative satisfactory performance is obtained in the domain of governance and infrastructure development. As a policy recommendation, the GCC countries need to adapt new diversification strategies by encouraging innovation and developing the skills of the human resources.
The Relationship Between Market Orientation, Learning Orientation and Business Model Innovation: A Case Study Of Restaurants – Hotels in Ho Chi Minh City (Published)
Currently, people’s lives greatly improved, which has led to a fast-growing tourism demand, which requires the tourism industry to grow faster than the GDP growth rate, in which the hotel business system holds a prominent position. Therefore, the objective of this study is to explore the relationship between market orientation, learning Orientation to business model innovation of restaurants and hotels in Ho Chi Minh City (HCMC). The researchers surveyed 600 managers related to restaurants and hotels in HCMC. They answered 12 questions, and 545 samples processed. The data got from November 2019 to January 2020 in HCMC. Simple random sampling technique. The data analyzed Cronbach’s Alpha and the exploratory factor analysis (EFA), and multiple regression analysis. Research results showed that there is a relationship between market orientation, learning Orientation to business model innovation of restaurants and hotels in HCMC with significance level 0.01.
Corporate Social Responsibility Practices and Reputation of Listed Firms in Nigeria: A Structural Equation Modeling Approach (Published)
With the advent of globalization, societal and economic concern increases; this did not give clear standards or regulations for measuring CSR that has been created by the organization. Thus many problems occur due to the inconsistency in which companies are capable of claiming activities that might not meet the general understanding of CSR initiatives. It may improve their reputation, or in some cases, companies do not have a clear understanding of what CSR means. Furthermore, the impacts of CSR practices on firms’ reputation are not well delineated in the literature. Hence, this study examined the impact of CSR practices and reputation of listed firms in Nigeria. Primary data collected through the use of a structured and validated questionnaire. Cronbach’s alpha reliability coefficients for the constructs ranged from 0.85 to 0.90. The response rate was 98%. Data were analyzed using descriptive and inferential statistics. Findings revealed that corporate social responsibility had a positive and significant effect on business reputation (R2 = 0.43, β = 0.654, t(389) = 15.697, p < 0.05), Business ethics and innovation significantly moderated the relationship between CSR and business reputation (ΔAdj.R2= 0.562, ΔF(3,386) = 167.55, p < 0.05) respectively. The study concluded that corporate social responsibility affects the corporate performance of firms in Nigeria. Recommended that the practice of corporate social responsibility should be intensified by corporate firms to improve on their performance.
Human Information Infrastructure and Administrative Efficiency (HIIAE) Of Selected Enterprises in the Civil Aviation Industry in the South-South, Nigeria (Published)
This paper examined how human infrastructure impacts on administration efficiency of aviation industry in Nigeria. In line with the purpose of this paper as stated, population of this study comprises of 80 senior and junior staff of the various ICT departments of four Airports operating in the South-South of Nigeria. The Taro-Yamene sample size determination formula was used to determine the sample size. The objective of this study is to assess the relationship between human infrastructure impacts on administration efficiency of aviation industry. Questionnaires were the major instruments used in gathering primary data which were analyzed using regression analyses. The study found that aviation industry can achieve improvement along the terms of administration efficiency if the aviation industry is able to improve on their products and deliver on their service more effectively and efficiently base on the findings, we recommends that in order for firms to maintain their attractiveness in the industry, they must have be conscious what modern technology is available in the industry and apply same on their own business as this will help the in expanding their market coverage with different products.
Psychiatry of Rural Community Attributes on the Success of Extension Services Delivery in on-Farm Textile Innovations, Ondo State of Nigeria (Published)
The study aimed at establishing rural community attributes influence on the success of extension services delivery in on-farm textile innovation in Ondo State of Nigeria. Mainly, it examined the community socio-cultural characteristics, and analysed eco-institutional variables influencing the success of extension delivery. Purposive sampling procedure was used in selecting 50 percent of the Local Government Areas (blocks) from each of the two zones and, 25 percent of group of villages from each visited blocks in the State. A simple random sampling technique was employed in selecting ten percent of members in each of the on-farm textile stratum within each group of villages and 612 respondents were selected for the study. Structured and pre-tested validated interview schedule and questionnaire were used in collecting information from the respondents. The data were interpreted using descriptive analysis and correlation analysis in viewing relationship between success and community attributes. The study highlighted the level of success in extension services delivery of on-farm textile innovation as low. The ecological climate of the studied community favoured packages of the introduced innovations but, there was no accessible market for its produces. At p<0.01 and p < 0.05 the following community variables showed significant relationship with success viz: spatial system(r = -0.393**), prevailing age group(r = -0.557**), and tradition(r = -0.403*). It is suggested that, the proscribed marketing board for on- farm textile produces be resuscitated and annex of the market mechanism be stationed very close to the studied area.
Knowledge and Information and Communication Technologies: Its effect on the Innovation of the Mexican Small Medium Enterprises (Published)
The main purpose of the study is to analyze the relationship between knowledge and technological management and innovation practices in Small and Medium Enterprises (SMEs). The 412 companies that participate in the study are located in the Northwest region of Mexico and have 10 to 250 employees. The data collection was through a structured survey aimed at the managers of each SME. The field work was carried out during the months of May to November of the year 2017. For the analysis of the data and the verification of the hypotheses the Structural Equation Model (SEM) based on the variance was used through the Partial Least Square (PLS). The findings corroborate that the knowledge that exists within companies, is crucial to improve technology management and to increase innovation practices that are developed in the SME. In addition, we find that the Technological Management is contributing significantly in the consecution of greater practices of Innovation. Our study contributes to the development of the theory based on resources and capabilities (RBV).
The Role of Cooperative Model as Moderation on Effect of Corporate Governance on Performance (Published)
The research objective analyzes the effect of corporate governance, entrepreneurship, and the culture of innovation on the performance that is moderated by the cooperative business model. The object of research in the small business (SMEs) in the Kenjeran tourist area of Surabaya in Indonesia. The research samples, of sixty-three SME respondents from four types of businesses. Primary data were analyzed using structural equation modeling – partial least squares (SEM–PLS) software. The results showed that the cooperative business model strengthens the effect of entrepreneurship and a culture of innovation on performance. The effect of corporate governance is not directly on performance but through entrepreneurship. While the culture of innovation does not directly affect the performance of SMEs.
Alternative Options in Building Workers’ Incentives: Effects On Job Satisfaction and Performance in Local Context (Published)
Incentives are motivators and highly critical in determining positive feelings and work behaviour in different contexts and satisfaction often depends on its relevance to felt needs of workers. The uncritical adoption of foreign schemes in local contexts has distanced reward strategies from employees’ needs and demands alternative strategies. The study tested innovative incentives and relationships with satisfaction and performance of employees in a local enterprise using 50 participants (74% males). A reliable instrument, aggregate α=0.74 was used to gather information and inferential statistics used for analysis. Inferential statistics were used to run the analysis. Results of the study showed that traditional and nontraditional incentives significantly determine employee job satisfaction, (p < 0.01). With regards to effects on performance, traditional incentive was significant, (p < 0.01), while nontraditional incentive failed to predict performance. Although results suggested that traditional and nontraditional incentives remain key determinants of satisfaction, only traditional incentives could influence performance. The test of positive feelings as a factor in performance was highly significant. The paper, therefore, suggests that additional studies should be carried out in order to validate the innovative model for best practices in incentives design and administration in local contexts.
High Education and Its Impact on Economic Growth (Published)
Referring to the evolutionary economy and the national approach to innovation systems, higher education institutions are widely considered as a leading economic growth instrument. Education brings benefits not only to the individual, but also to the economy as a whole, and it is important to link the global, national, sectoral and spatial dimensions of educational-economic development relations.Thinking about the relationship between education, technological innovation, production and development, the dynamics at multiple scalar levels provide a way forward for education and development. The scope of this publication is to analyze the impact of higher education on economic growth and the main factors, benefits and costs of higher education in Albania’s economic performance. The purpose of this publication is to contribute to the literature by enabling a specific analysis of the impact that higher education has on economic growth, given that Albania is still a transitional country and the education system suffers in many cases from lack of funds and is affected by various reforms.
The Mustafa (Pbuh) Science and Technology Foundation: A Platform to Develop Science and Technology in Islamic World (Published)
Mustafa (pbuh) Science and Technology Foundation (MSTF) has started its activities within a specifically developed framework to honor the scientists of the Islamic world and appreciate their efforts, along with training future scientists worldwide. The MSTF tries to develop cooperation, synergy, and convergence in the realm of modern sciences and new technologies and also puts effort into making the distinguished figures in science and technology role models. It makes a consolidated effort to improve the general welfare of people worldwide by benefiting from values such as reverence for divine religions, respect and humanity. This venerable Foundation provides values of dignity, trust, a support-structure for the development of science and technology, an educational enterprise for uncovering the truth, assuming social responsibility, and laying down the groundwork for construction of a grand new and contemporary Islamic civilization. This study is an introduction of Mustafa Prize and its Objectives, Salient Features, Services and an effective transfer of the same. Additionally, it looks at the role which can be played to enlarge and enrich Science and technology among Moslem Countries.
The Effect of Surveillance and Evaluation Expectation on the Creativity of Primary School Pupils (Published)
Creativity seems to be one of the determinants of perpetuation of species. Humans need to invent creative ways for dealing with the challenges of surviving in a continuously evolving planet. Creativity also has great implications for a nation’s development. Nurturing and enhancing creativity is a major concern for educators. This study focusses on finding the effect of surveillance and Evaluation, two factors identified as killers of creativity; on the creativity of primary school pupils. Piaget’s theory of creativity and Vygotsky’s theory of creativity were used to explain the possible relationships in the study. The research design is the post-test control group quasi experimental design. Thirty-five children from two intact classes were purposively selected for the study. Four research questions were asked and two hypothesis formulated for the study. Data was collected from creative arts classwork of the pupils and analysed using the Independent population t-test. Results revealed a significant effect of both surveillance and evaluation expectation on the creativity of primary school pupils. Recommendations were made.
Research and Innovation Strategies for Economic Competitiveness and Industrial Growth: Lessons for Nigeria (Published)
One of the leading unrealized opportunities in Nigerian industrial organizations is the full influence of research ideas and knowledge to transform business products and processes into long-term innovation. Business research and innovation contribute significantly to improvement in enterprise productivity and quality and in the integral components of business strategy and success. Drawing heavily from published literature, this paper highlights the enormous benefits of continual research and innovation on national economies, and proffers recommendations on how Nigeria could key into this concept to promote its economic competitiveness at the global level.
Innovation Chain Intelligence (ICI) (Published)
The innovation chain is an added value horizontal process that interacts continuously with the external environment, when new products or services are developed. This immense dynamicity influences the decision-making process throughout the idea generation, product design and market exploitation links of the innovation chain. These dynamic information sources could be exploitable by innovation managers, when they are processed through the knowledge base in an iterative mode across the innovation chain. This paper combines business intelligence and knowledge management techniques to conceptualize a logical framework of modelling the innovation chain intelligence. The methodology that is used is the ontological framework for information extraction, knowledge representation and knowledge update related to innovation chain intelligence. This paper conceptualizes the necessary information extraction mechanisms for semi-structured data, using web semantic ontologies to introduce the initial stage of the innovation intelligence chain.