This paper investigates the impact of process and distribution innovation on sustainable competitive advantage. Data are collected from manufacturing firms in the republic of Cameroon. Variables used were Eco-innovative product and service production process, customer relationship management process innovation and distribution innovation practices as the bases for enhancing sustainable competitive advantage. Sustainable competitive advantage was measured by Customer base-Market share, Employee Satisfaction and sustainable growth. We run a series of three multiple regressions of Customer Satisfaction, Employee Satisfaction, and Sustainable growth on explanatory variables defining Strategic process and distribution innovation practices. Our results show companies would have to implement customer relationship management process innovation and distribution innovation practices and companies would have to implement Eco-innovative product and service production process. Our results show that some companies are struggling with the idea of sustainability and Eco-innovative product production process. They need some expert advice on the way forward.
Relationship between Strategic Planning Process and Financial Performance of Professional Service SMES in Kenya: Moderating Role of Innovation Practices (Published)
This paper investigates the relationship between Strategic planning process and financial performance of professional service SMEs in Kenya. Specifically, the study had two specific objectives of the study: first, to analyze the effect of strategic planning process on the financial performance of professional service SMEs in Kenya and secondly, to test the moderating effect of innovation practices on the relationship between strategic planning process and financial performance of professional service SMEs in Kenya. The study targeted 384 SMEs as the sample size, with data collected from managers/owners through questionnaire. SMEs were randomly selected while respondents were selected through purposive sampling. The study findings indicated that innovation practices have a moderating effect on the relationship between strategic planning process and the financial performance of professional service SMEs in Kenya. From the findings, it can be concluded that SMEs with strategic planning practices and innovative practices are likely to have better performance than SMEs that have adopted strategic planning process only.