Tag Archives: Indirect rule

The Impact of Colonialism on the Development of Marketing in Nigeria: A Dyadic Analysis (Published)

For about a century, the British colonial masters took full control of the political, economic and even the social life of the people called Nigerians today. This paper traces the impact of colonialism on the development of marketing in Nigeria. It takes a look at the pre-colonial marketing practices of the nation-states and kingdoms and the development or otherwise of marketing during the era of colonialism in Nigeria. It points out that what the colonialists did or failed to do to develop marketing theory and practice in Nigeria. It adopts a theoretical review of related literature and also took a position on this topic that while the colonialists had set-up some institutions, they did very little to strengthen the institutions and develop human capital in the country. The article makes far-reaching recommendations that will help enrich marketing theory and practice, strengthen marketing institutions and contribute to the general well-being of the people and the nation as a whole.

Keywords: Colonialism, Development, Indirect rule, Marketing, Nigeria, Segregation.

Neo-Colonialism is a Stage Designed by Colonial Powers to give the Colonized an Illusion of Freedom: A Neo Colonial Analysis of Things Fall Apart (Published)

This research paper aims at exploring how neo-colonialism is an indirect survival of colonial system. The assumptions of Nkrumah and Young along with the supporting views of Sarte and Bhaba regarding neo-colonialism have been used as a major theoretical framework for this paper. The novel Things Fall Apart (1958) has been chosen to show that neo-colonialism is in fact killing of two birds with one stone. It shows that how white men indirectly started working on colonizing the minds of people. The new globe order does not allow the direct rule therefore specific local bourgeoisie class plays the role of middle man in transferring the nation’s wealth and resources to the ex-colonizers.

Keywords: Colonialism, Indirect rule, Neo-colonialism, Young

NEO-COLONIALISM IS A STAGE DESIGNED BY COLONIAL POWERS TO GIVE THE COLONIZED AN ILLUSION OF FREEDOM: A NEO COLONIAL ANALYSIS OF THINGS FALL APART (Published)

This research paper aims at exploring how neo-colonialism is an indirect survival of colonial system. The assumptions of Nkrumah and Young along with the supporting views of Sarte and Bhaba regarding neo-colonialism have been used as a major theoretical framework for this paper. The novel Things Fall Apart (1958) has been chosen to show that neo-colonialism is in fact killing of two birds with one stone. It shows that how white men indirectly started working on colonizing the minds of people. The new globe order does not allow the direct rule therefore specific local bourgeoisie class plays the role of middle man in transferring the nation’s wealth and resources to the ex-colonizers.

Keywords: Colonialism, Indirect rule, Neo-colonialism, Young