Tag Archives: Implicature

An Analysis of Jordanian Jokes: A Pragmatic Study of Humour (Published)

The present study is a pragmatic analysis of Jordanian jokes within the framework of Grice’s conversational implicature. The study aims at identifying the violation of Grice’s Maxims that occur in Jordanian jokes, knowing the implied meaning of the violated Gricean Maxims in these jokes, and recognising the factors that influence the interpretation of these jokes. The sample of the study consists of 6 jokes elicited from WhatsApp and Facebook. The researcher categorised the data based on their type of violation by applying Grice’s theory. Then, he analysed the implied meaning by using the theory of conversational implicature which was proposed by Grice. The findings of the study revealed that Jordanians violate the maxims to create laughter and to communicate social and economic meanings. Jordanians use humour created by the violation of the maxims to soften criticism or satire. In addition, the study showed that cultural and background knowledge plays a significant role in interpreting these jokes.

Keywords: Grice’s Maxims, Implicature, Pragmatics, humour, jokes

An Analysis of Jordanian Jokes (Published)

The present study is a pragmatic analysis of Jordanian jokes within the framework of Grice’s conversational implicature. The study aims at identifying the violation of Grice’s Maxims that occur in Jordanian jokes, knowing the implied meaning of the violated Gricean Maxims in these jokes, and recognising the factors that influence the interpretation of these jokes. The sample of the study consists of 6 jokes elicited from WhatsApp and Facebook. The researcher categorised the data based on their type of violation by applying Grice’s theory. Then, he analysed the implied meaning by using the theory of conversational implicature which was proposed by Grice. The findings of the study revealed that Jordanians violate the maxims to create laughter and to communicate social and economic meanings. Jordanians use humour created by the violation of the maxims to soften criticism or satire. In addition, the study showed that cultural and background knowledge plays a significant role in interpreting these jokes.

Keywords: Grice’s Maxims, Implicature, Pragmatics, humour, jokes

A Pragmatic Approach to British and American Entertainment and Celebrity News Reports (Published)

Entertainment news reports are composed of news stories of interest taken from the entertainment industry, about filming and television projects, interviews with actors, musicians and other entertainment personalities and entertainment newsmakers. This type of news aims at amusing the audience and entertaining them by incorporating human interest stories about celebrities’ lives in addition to their activities. Despite the pervasive interest in this type of genre, it has not been thoroughly investigated from a pragmatic standpoint. Consequently, this paper endeavors to pinpoint the pragmatic aspects of the language utilized in British and American entertainment and celebrity news reports. Precisely, this work sets itself the task of answering the following question: what are the pragmatic aspects of this kind of discourse? Accordingly, the study aims at identifying the most prevalent pragmatic aspects utilized in the manufacturing of entertainment and celebrity news reports and finding the interdifferences between British and American news reports of this kind. In accordance with these aims, it is hypothesized that entertainment and celebrity news reporters exploit certain pragmatic techniques such as presupposition, allusion, and conversational implicature to achieve their ultimate goal of attracting as many viewers as possible. In order to achieve the aims of this paper and test its hypothesis, a model is developed for the analysis of the data under scrutiny. Besides, a statistical method represented by the percentage equation is utilized for calculating the findings of analysis. The analysis is conducted on five British news reports retrieved from the BBC online Entertainment & Arts news (bbc.com), and five news reports retrieved from the American TV show Entertainment Tonight (etonline.com). The findings of the analysis verify the above hypothesis in that entertainment news reporters exploit presupposition, allusion, and conversational implicature to help them attract the attention of the audience and take the news report out of its usual frame of boredom into being more interesting, amusing, and entertaining.

Keywords: Cooperative Principle, Entertainment and celebrity news reports, Implicature, allusion, pragmatic aspects, presupposition

A Pragmatic Approach to British and American Entertainment and Celebrity News Reports (Published)

Entertainment news reports are composed of news stories of interest taken from the entertainment industry, about filming and television projects, interviews with actors, musicians and other entertainment personalities and entertainment newsmakers. This type of news aims at amusing the audience and entertaining them by incorporating human interest stories about celebrities’ lives in addition to their activities. Despite the pervasive interest in this type of genre, it has not been thoroughly investigated from a pragmatic standpoint. Consequently, this paper endeavors to pinpoint the pragmatic aspects of the language utilized in British and American entertainment and celebrity news reports. Precisely, this work sets itself the task of answering the following question: what are the pragmatic aspects of this kind of discourse? Accordingly, the study aims at identifying the most prevalent pragmatic aspects utilized in the manufacturing of entertainment and celebrity news reports and finding the interdifferences between British and American news reports of this kind. In accordance with these aims, it is hypothesized that entertainment and celebrity news reporters exploit certain pragmatic techniques such as presupposition, allusion, and conversational implicature to achieve their ultimate goal of attracting as many viewers as possible. In order to achieve the aims of this paper and test its hypothesis, a model is developed for the analysis of the data under scrutiny. Besides, a statistical method represented by the percentage equation is utilized for calculating the findings of analysis. The analysis is conducted on five British news reports retrieved from the BBC online Entertainment & Arts news (bbc.com), and five news reports retrieved from the American TV show Entertainment Tonight (etonline.com). The findings of the analysis verify the above hypothesis in that entertainment news reporters exploit presupposition, allusion, and conversational implicature to help them attract the attention of the audience and take the news report out of its usual frame of boredom into being more interesting, amusing, and entertaining.

Keywords: Cooperative Principle, Entertainment and celebrity news reports, Implicature, allusion, pragmatic aspects, presupposition