Tag Archives: Hospitality industry

Analysis of the Stage of E-Commerce Adoption by the Hotel Industry in North Cyprus and Factors that Might Prevent its Adoption (Published)

The present study intends to examine the stage of e-commerce utilization by the hotel industry in North Cyprus and then to assess the issues that could indeed prevent its adoption. Questionnaire survey was the main methodology employed in this study, the questionnaires have been sent to the hotels that were registered and recognized by the directory of Ministry of Tourism and other sources as well. Based on the findings obtained from the instrument following statement has been concluded, the utilization of e-commerce among the hotel industry in North Cyprus is low, and the majority of the hotels have integrated only the basics of e-commerce applications and do not implement the more advanced tools by using e-commerce. As an example for that, the most commonly used e-commerce application was website and email address, where online payment process was the least used application. When studying in depth the issues, which might cause a barrier to the implementation of the e-commerce among the hotel industry in north Cyprus, were identified by using the factor analysis. These factors included financial, behavioral, technical, governmental, organizational and environmental barriers, on the other hand, correlation analysis illustrated that all the factors have relatively negative influence on the degree of e-commerce application. From six factors, the only factor has associated indeed with organizational barriers has significant correlation with the extent of e-commerce adoption.  Furthermore, regression analysis confirmed that the variables related to organizational barriers have a large negative influence on the amount of e-commerce adopted. In summary, the North Cyprus hotel industry although facing many issues preventing the full use of e-commerce the main factor related to organizational barriers.

Keywords: Electronic Commerce, Hospitality industry, e booking, e-commerce adoption, hotel industry

Evaluating the Effective Role of Innovation Management in the Hospitality Industry: A Study of Selected Hotels in South-East, Nigeria (Published)

This study focused on evaluating the effective role of innovation management in the hospitality industry. The inability of the change managers of these hotels to meet their expected organizational goals even as they strive to inject something new to meet the ever-rising demand of their clients made this study so essential. To achieve this objective, both primary and secondary data were employed. From a given population of 966, a sample size of 283 was derived using the Taro Yamane’s formula. A survey research design was also employed, and the study proved to be valid and reliable given a content validity and a Cronbach alpha of 0.863. The techniques adopted in analyzing the data were both the descriptive and inferential statistics. Spearman Rank Correlation Coefficient was used in testing the hypotheses. The result of the findings reveals that innovation management has no significant association with the firms’ ability in gaining a competitive advantage; and the adoption of innovation management has significant association with increase in customer patronage. Based on these findings, the researcher concluded that innovation management in the hospitality industry is effective. The researcher therefore recommends among others that there should be corporate-wide dogged efforts towards continuous improvements and innovation in order to stand and overcome the heat of competition. 

Keywords: Effectiveness, Hospitality industry, Innovation management


The purpose of this study was to examine the relationship between opportunity for innovation and organizational citizenship behaviour in the Nigerian hospitality industry. The cross sectional survey was conducted with a sample size of 1450 workers drawn from a population of 3768 workers in the South-South geopolitical region of Nigeria. The scales used were within the acceptable Cronbach Alpha values of 0.7, which was interpreted to be reliable. A total of 1,093 copies of completed and usable questionnaire were used for data analysis. Furthermore, the data obtained were analysed using the Spearman Rank Order Coefficient. The results reveal that opportunity for innovation is strongly related to altruism, conscientiousness, civic virtue, courtesy and sportsmanship. The findings suggest that organizations conducive for innovation tends to promote extra discretionary employee behaviour. The study concluded that in the presence of opportunity for innovation of the worker, organizational citizenship behaviour is activated.

Keywords: Altruism, Civic Virtue, Conscientiousness, Courtesy And Sportsmanship, Hospitality industry, Innovation, Organizational Citizenship Behaviour

Getting the Money and Plummeting Business Development: A Study of the Impact of Tax Regime on Hospitality Industry in Calabar, Nigeria (Published)

One major responsibility of a modern government is to provide public goods to its citizens. As the needs of the citizens and the state increases consistently the government requires so much money to provide such needs to a reasonable extent. It has been argued widely among liberal economists that government, in isolation cannot generate what is needed to address societal needs. Relying on the contributory approach to social services development, government introduces taxes of different dimensions to assist in the provision of public goods. Cross River State government operates one of the modem standards of taxation in contemporary Nigeria. It is evident that over 30% of its revenue is derived from taxation. The study examines the stability of businesses under the current tax regime with emphasis on the hospitality industry and internal transportation business. The aim is to show the extent to which the tax regime amounts to multiple and outrageous taxation and its impact on these variants of businesses in Calabar. Data collected revealed that the hospitality businesses and internal transportation businesses face multiple and high rate of taxation which has impinged negatively on the stability of these businesses. The study recommends among others the amendment of the fourth schedule of the 1999 constitution to prune it of excess items which the local government uses to perpetrate multiple and excessive taxation.

Keywords: Hospitality industry, Internal Transportation, Multiple Taxation