Employee loyalty can be defined as employees being committed to the success of the organization and believing that working for this organization is their best option. The aim of the study was to find the impact of organizational commitment on employee loyalty in Pakistani organizations. This study also finds out the relationship between financial benefit, manger attitude and organizational commitment. At last, the factors affecting employee loyalty was also determined. To achieve the aim of the study questionnaire survey was used. The results show that there is a positive and significant impact of organizational commitment on employee loyalty in Pakistani organizations.
Customer Satisfaction towards Q Mobiles brand (Review Completed - Accepted)
Purpose: The purpose of this study is to measure the customer satisfaction towards Q mobiles brand affe by discussing variables such as service quality, product quality, , work load financial benefit, perceived value.
Design/methodology/approach: Being descriptive study, survey method was adopted for data collection to find out the factors. A sample of 150 students of Islamia university of Bahawalpur was selected for the survey. Data was analyzed by using Cronbach‟s Alpha, correlation and regression in SPSS software.
Findings: The independent variable service quality was correlated with dependent variable customer satisfaction.