Every year more than 10 million children under the age of five years die, mainly from one of a short list of causes which already can prevented through successful base of exclusive breastfeeding. Although WHO and Uniceif recommends early initiation of breastfeeding (within an hour from birth) and exclusive breastfeeding for the first 6 months. The exclusive breastfeeding rate and early initiation to breastfeeding are still very low, because there are many factors that influence exclusive breastfeeding such as, lack of knowledge, lactation problems, poor family and social support, social norms, embarrassment, employment and child care, and health services. As well, a lot of barriers to successful exclusive breastfeeding among employed mothers have been identified in the work environment such as company policies/work culture, manager support/lack of support, co-worker support/lack of support, and the physical environment of the breastfeeding space. So; we see there is a need for implementation of an educational program through primary health care settings as well mass media to improve, promote and support the exclusive breastfeeding practices, both national and international among working and non-mothers should be done.
Effective Distribution Management, a Pre-Requisite for Retail Operations: A Case of Poku Trading (Published)
Distribution plays a key role within the marketing mix, and the key to success is its successful integration within the mix, ensuring that customers get their products at the right place and at the right time. If the product cannot reach its chosen destination at the appropriate time, then it can erode competitive advantage and customer retention. The purpose of this paper is to explore the best distribution strategy and other factors that help the organization meet customer expectations in respect of delivery and service promises the organization might make. The paper was qualitative and empirical data were collected through questionnaire and in-depth interview. SPSS was used in analyzing the data gathered from the sample (105 respondents). The study revealed that the best distribution strategy depends on the target market and the operational environment. It also indicated that the emergence and explosion of the internet and other information communication technologies has greatly affected distribution. The study concludes that effective distribution requires a high degree of management skill, synchronization and integration with the overall organization, as it will be one of the major components in achieving a sustainable competitive advantage