Tag Archives: ethnography

Investigating Local Consumption Cultures and the Global Commodity: Ethnography of Local Culture In The Face of the Gobal In Baneh (Published)

The present research attempts to investigate local consumption cultures and the Global Commodity: Ethnography of Local Culture in the face of The Global in Baneh. Theoretically, the present paper in the frame work of consumption culture theories argues that the face of The Global should be understood in association with identity, Global Neo liberal market and collective ideology. In this research fifteen subjects with approach of participated observation were officially interviewed. As the result it can be concluded that local consumption cultures have the most influence on the market ideology and advertisement mechanism therefore, the role of religion and national features is less effective. The Global which includes particular meanings has the ability to get the satisfaction of consumers in various subculture: thus, the commodity has been successful in corresponding with self-embedded meaning and consumer interest. Local culture commence to accept the logic of market rationalization and follow its rules and in different cases, it has the capability to produce and adjust its commodity with harmonized logic. Local- traditional and Global relationships are continuing to survive: Even tough, market-based rational and logical rules are dominant on relationship form which organize local contents. Marketization and commercialization of public and private sector as well as the local people is a growing process that has involved everyone which result in moral reactions and adopting striking identity strategies.

Keywords: Articulation, Consumer Culture, Globalization, Hybridization, Localism, Post-Industrial Capitalism, ethnography

Towards A More Cohesive Society: An Evaluation of Organizational Roles in Alleviating Social Disagreement in Urban (Non-Camp) Areas in Jordan (Published)

The purpose of this article is to evaluate the service delivery provided by international non-governmental and local organizations in the North of Jordan in terms of how these services have changed from the onset of the Syrian refugee crisis until the time of writing. Specifically, it will illustrate how services have changed as a result of development needs related to sustainability – for example, with refugees seeking livelihood and employability opportunities more than regulatory aid (as was the case during the immediate onset of the crisis).

Keywords: Social Disagreement, Sociology, Syria Crisis, ethnography, refugees

ETHNOGRAPHY OF COMMUNICATION IN OLA ROTIMI’S THE GODS ARE NOT TO BLAME: A PRAGMATIC STUDY (Published)

Ola Rotimi’s The god’s are not to blame has been subjected to various forms of criticisms. However, none, to the best of our knowledge, has delved into analysing the text using Dell Hymes’ Ethnography of Communication. It is this gap that this research intends to fill. The study takes a look at eleven selected exchanges in Ola Rotimi’s The gods are not to blame from a pragmatic point of view. It also applies Dell Hymes’ theory on utterance meaning i.e. the “ethnography of communication” otherwise known as the SPEAKING Acronym, to the text. The study reveals that the dominant setting in the play is the king’s palace. The act with the highest number of manifestation is the informative act, while the preponderant key in the text is the melancholic key. These, therefore, relate to the themes of death and royalty, praised in the work, among others.

Keywords: Odewale, Pragmatics, Rotimi, ethnography