LEVERAGING BUSINESS NETWORKING: A KEY FOR BUSINESS COMPETITIVE VIABILITY IN THE EMERGING MARKETS (Review Completed - Accepted)
This paper aims at exploring business networking to businesses in the emerging markets. It also wants to explain the benefits that businesses obtain by being in a networkand the negative side that business networking can produce if it will be badly utilised. Business networking brings collective results of individuals that make businesses thrive. Furthermore, its significance is noticed in assisting market access, sharing of information and finding the business opportunities. It is also crucial in emerging markets context since it compensates emerging markets institutional underdevelopment. The paper wants to answer the question, how can the business produce business networking for competitive edge in emerging markets?