Tag Archives: Emerging Market

Personal Factors and Satellite Television Choice Behaviour in a Typical Emerging Economy (Published)

This study focuses on the nexus between personal factors and satellite television choice behavior in a typical emerging market like Nigeria. Empirical investigation that examines the nexus between personal factors and satellite television choice in a typical emerging market like the south-west Nigeria is highly under-reported hence, this study aimed at filling this gap in literature. In order to achieve this, descriptive survey was adopted while the study population comprised active subscribers of some selected satellite television providers in South-west Nigeria. Stratified sampling was employed as the sampling technique while questionnaire was the research instrument. Multiple regression was used to test the hypothesized relationship between the variables of study. It was revealed that economic status, personality and lifestyle have positive and significant effect on the choice of satellite television. However, family life cycle stage did not have a significant effect on the choice of satellite television. It was concluded that this study provided empirical evidences that support the necessity of personal factors in the course of chosen satellite television in a typical emerging market. It was recommended among others that the satellite television marketers should strongly consider the personal factors of the actual and potential subscribers in the process of designing their market offerings.


Keywords: Emerging Market, Lifestyle, Nigeria, Personality, choice behavior, economic status, family life cycle stage, personal factors, satellite television

Understanding the Antecedents of Online Shopping Behaviour: An Empirical Evidence from a Typical Emerging Market Context (Published)

With the increasing number of online shopping in Nigeria, the need to understand the key predictors of consumers’ choice to shop online has become legitimate and urgent. While extant literatures are replete with such investigations, most emerging economy contexts are heavily under-researched. Using this as a point of departure, this paper seeks to answer the question: why do consumers shop online in such emerging economy context as Nigeria? The study was based on selected online shoppers in Awka, a growing metropolitan city in Nigeria that represents an emerging economy context. Data were collected using questionnaire based on a quota sampling of 110 respondents. Factor Analysis and Multiple Regression were used to reduce the data and test the hypotheses respectively. Analysis of the data show that online shopping experience, and impulse purchase orientation are significant in determining online shopping patronage; while online trust is not significant. The finding has serious implication for e-commerce policy formulation and web management decision among others.

Keywords: Emerging Market, Nigeria, Online Shopping, impulse purchase, internet retailing., online shopping experience, online trust

Integration, Interdependence and Contagion of Emerging and Developed Market (Published)

International diversification decreases systematic risk that can not decrease by domestic diversification. This research is about integration, interdependence and contagion in developed markets, emerging markets and a combination of developed and emerging markets in the Mortgage Crisis. Johansen is being used for how far developed market integrated hat emerging markets are . The Contagion was signed by increasing the correlation but there is a bias in correlation so Fisher is used in this research. The results of this study indicate that developed markets are more integrated than emerging markets. Therefore, investing in emerging markets can have less country than developed markets. Contagion happened in Ireland and Qatar. As a result, investment companies need to invest in interdependence country than in contagion country.

Keywords: Contagion, Developed Market, Emerging Market, Integration, Interdependence