Communication Overload and Worker Productivity in Champion Breweries Uyo, Akwa Ibom State, Nigeria (Published)
This research was designed to ascertain the relationship between communication overload and worker productivity in Champion Breweries Uyo, Akwa Ibom State, Nigeria. Survey Research Design was adopted for the study and a sample size of 165 was drawn. For the purpose of the study to be achieved, four hypotheses were formulated. The major instrument for data collection was a structured questionnaire administered to the respondents using simple random sampling technique. Data collected were analyzed using percentage and Regression analysis. From the analysis, the result revealed that communication overload has significant effect on worker productivity. Based on the findings, it is concluded that A fulfilled meeting leads to a crucial organizational outcome, allowing staff members to share information, generate ideas and ensure that everyone is on the same page, they can also prove detrimental to productivity. As a result of this, Management of Champion Breweries Uyo, should pay attention to various component under study as it improves the productivity of organization and also Management of Champion Breweries needs to extensively improve the leadership skills of their leaders, as leadership can be seen as a key driving force behind a successful organization. Leaders, who are regarded as being loyal, honest and trustworthy, will set an example to other employees (either their direct subordinates or other employees) to transfer such characteristics back to the organization.
Citation: Akon Mfon Ukpong (2022) Communication Overload and Worker Productivity in Champion Breweries Uyo, AkwaIbom State, Nigeria, International Journal of Business and Management Review, Vol.10, No.3, pp.20-38
Digital Marketing and Consumer Behavioral Pattern of Fast Food Business Enterprises in Yenagoa, Bayelsa State (Published)
The study examined the relationship between digital marketing and consumer behavioral pattern in fast food business enterprises in Yenagoa, Bayelsa State. Two dimensions of digital marketing which were social media marketing and email marketing were adopted for the study to narrow down the scope, and also customer loyalty was adopted as a measure of consumer behavioral pattern to enable the study ascertain the relationship between the two variables. Both variables were analyzed extensively alongside their dimensions and measure. The conducted a survey of empirical works on the subject matter, forming a basis for the establishment of the justification for the study. The study adopted the Commitment Trust Theory developed by Robert and Shelby (1994), which is premised on the value of trust and commitment to the buying behaviour of customers. In order to further the study, primary data was generated from the administration of 200 copies of a questionnaire to a total of 200 customer respondents of the fast-food enterprises in Yenagoa, Bayelsa State. The Pearson correlation coefficient method was used in the analysis of the data to establish a relationship between the variables, and pointed to a positive relationship between both social media, and email marketing as dimensions of digital marketing, and customer loyalty as a measure of consumer behavioral pattern
Students’ Perception of the Use of Social Networking Web-Based Tools for Instructional Delivery among Undergraduate Students (Published)
This paper examined the use of social networking web-based tools for instructional delivery among undergraduate students. Consequently, two hypotheses were formulated to guide the study. The survey study consisted of 200 students drawn from the Open University of Nigeria (NOUN) Calabar Centre. A well validated 10 item questionnaire on a four- point likert scale was the instrument used for data collection. Data collected was analyzed using Pearson product moment correlation coefficient analysis at .05 level of significance. The results show that the use of web-based tools (e-mail, face book) greatly improved the quality of educational interaction and delivery among undergraduate students of NOUN. The paper, therefore, advocates that undergraduate students should be sufficiently exposed to and flexibly utilized these web-based tools to improve the quality of their academic work.