Tag Archives: Electronic Media

Electronic Media of Pakistan in Deceptive Marketing Practices Protecting the Business Interest of Competitors under Competition Law of Pakistan (Published)

The scope of this research paper deceptive marketing practices in electronic media of Pakistan protecting the business interests of competitors is basically an attempt to provide guidelines to both of the regulators CCP and PEMRA, to establish rules, regulations and guidelines enforcing competition in Electronic Media Industry specifically related to the doctrines of “information lacking reasonable basis”[1] (‘ILRB’) and “inconsistent comparison of products” (‘ICP’) which are extracted from the doctrine of “deceptive marketing practices”. The contentious area of this research paper is that, “whether directly or indirectly harming the business of competitors in the Industry of Pakistan by disseminating information lacking reasonable basis and inconsistent comparison of services constitutes deceptive marketing practice. Furthermore, resolving procedural implications shall also clear the depiction for the Industry and PEMRA that to what extent CCP has been mandated and empowered to ensure and enforce competition law.

[1] Information Lacking Reasonable Basis

Keywords: Electronic Media, PEMRA, competition commission of Pakistan, competition law, telecommunication competition rules

Students’ Perception of the Use of Electronic Media in ELT Large Classes in Southwestern Nigeria Colleges of Education (Published)

This paper examines the effects of using electronic and automated media in ELT classes in Southwestern Nigerian colleges of education. Data for the study were gathered among 180 randomly sampled students from six Southwestern Nigerian colleges of education. The data were analysed through the statistical tool of pie chart. The findings revealed that electronic and digital gadget facilitates the pedagogy in ELT large classes in Southwestern Nigerian colleges of education, reduces boredom in ELT large classes, ameliorates congestion through the use of video/teleconferencing and makes the pedagogy in ELT large classes more scientific. The findings also revealed that electronic and automated gadgets are insufficient and are not properly utilised in Nigerian in ELT large classrooms, while the available automated and electronic gadgets in ELT large classes of Nigerian tertiary institutions are often vandalised and stolen by ethno-religious extremists and rogues. The paper equally states that the use of electronic/automated tools in ELT large classes will not only improve Nigeria’s technology, but it will advance her economy.

Keywords: ELT, Electronic Media, Large Classes