Tag Archives: E-Health

The Mediating Effect of Behaviour Intention between the Strategic Support and Behaviour Adoption (Published)

The purpose of this study was to establish if strategic support has effects on the user acceptance model on E-health systems adoption among nurses in the public hospitals in Kenya. The objectives of the study were to determine the effects of strategic support on the E-health systems and adoptions by nurses in public hospitals, the second objective was to determine the mediating effects of behaviour intentions on E-health systems adoptions by nurses in public hospitals. The study adopted explanatory survey design targeting all nurses. The muti-stage sampling method was used. The data collection instruments used were structured questionnaires. The instrument was tested for reliability and validity before full data collection was done. The results indicated that the strategic support significantly mediated the relationship between the behaviour intentions and the adoption (behaviour usage) (β=0.029, p>0.05).The regression results indicated that strategic support (β=0.149, p>0.05) had significant relationship to adoption (behaviour usage). Further, the study recommends that the strategic support mediate between the behavior intention and the adoption (behavior usage).  There is further need to review the Venkatesh (2003) model and technology adoption theories to understand better the strategic support in adoption of technology in other E-government initiatives.

Keywords: E-Health, behaviour intention, strategic support

Digital Food Marketing: What We Know, What We Should Know (Published)

Today’s adolescents are growing up at the center of an exploding digital media culture and are primary targets for digital food marketing. A combination of factors has made them particularly valuable to interactive marketers, including their role as ‘‘early adopters’’ of new media practices and their steadily rising spending power. A trend has been observed towards increasing investment in food marketing on new media such as the Internet, social media and video games. The aim is to engage youth in emotional, entertaining experiences and to encourage them to share these experiences with their environments.  There is unequivocal evidence that marketing of unhealthy food influences youth health. Therefore, there is a need: 1) to address the growing health threat facing youth in the digital marketplace, 2) to design new smart technologies to support credible nutrition communication and e-health.  A formative exploratory study in Lebanon, based on social marketing approach, showed that food marketing and nutrition communication influence the knowledge, food preferences and dietary patterns of youth. Comprehensive nutrition communication on multiple media increases the power of persuasive messages that encourage healthy lifestyles. Research on digital food marketing impact on health remains underdeveloped and should be of concern to policy makers.

Keywords: E-Health, Food Marketing, Media, Nutrition Communication, Youth

Using Porter’s Diamond to Determine the Condition of ICT in a Developing Country: A Study on Bangladesh (Published)

In this study, an attempt has been made to illustrate the circumstance of ICT in Bangladesh and that is basically descriptive in nature and mainly concentrates on secondary sources. ICT sector in Bangladesh has improved over the few years. The evolution to a more competitive environment has resulted in greater investment, more service providers, variety of innovative products, improve quality, lower cost and greater accessibility-all of which have a positive impact on the proliferation of ICT industry. The competition in telecommunication has increased and also the broadband penetration. E-Governance that can enhances the efficiency and effectiveness in the public sector and contributes to generate knowledge-base society. In the competitive world, there is pressure for e-Commerce, e-health, e-service, e-learning and e-transaction and this can make incessant advancement of ICT. Articulate and substantial policy and program promote ICT. Effective e-HRD program and R&D can enhance the innovativeness, efficiency and capabilities.

Keywords: E-Commerce, E-Governance, E-HRD, E-Health, E-Service, ICT