Tag Archives: Distraction.

Cognitive Effects of Dialogic In-Vehicular Music Communication on Driving Behaviours: Emerging Facts among Commercial Motorists in Southeast Nigeria (Published)

This study explored Cognitive effects of dialogic in-vehicular music communication on driving behaviours: emerging facts among commercial motorists in South-East, Nigeria. The study was orchestrated by the steady rise of road traffic accidents and deaths statistics in Nigeria. 416 participants whose ages ranged from 27 to 59 years with a mean age of 39.50 years and standard deviation of 5.40 were selected using multi-stage sampling technique. Anchored on Distraction theory by Mitchell and MacDonald (2006), four research questions were answered using mixed method design while Pearson correlation statistics, thematic analysis and descriptive statistics were utilized to analyze survey, interview and observational data respectively. The result indicated that the prevalence of dialogic in-vehicular music communication is high at 68.4% whereas the awareness of the dangers posed by dialogic in-vehicular music communication is low at 45.2% among commercial motorist in South-East, Nigeria. Whereas dialogic in-vehicular music communication positively and significantly correlated hazard prone driving behaviours at r(1, 321) = .39, p < .01, awareness of the dangers posed by dialogic in-vehicular music communication negatively and significantly correlated hazard prone driving behaviours at r(1, 321) = -.20, p < .01. The findings were also supported by the themes which emerged from the analysis of the in-depth interview and descriptive analysis of the observational schedule. Considering the dangers of the low awareness level of dialogic in-vehicular music communication among commercial drivers, there is the need to deepen education and sensitization of the public regarding the associated hazards.

Keywords: Commercial, Dialogic in-vehicular music communication, Distraction., Drivers, Transportation, driving, hazard prone behaviour

Use of Smartphones in Moshood Abiola Polytechnic, Abeokuta, Nigeria and the Gratification Concept: A Factor Analytic Report (Published)

Consumers are emotionally attached to products that make life easy. The economics aphorism that says ‘human being are rational; they tend to derive maximum enjoyment from their last penny’ seems to have taken its course in the consumption habit of an average human being. Observably, most products now come with value addition or multiple functions that gratifies the user. The Android smartphone is one. Being a consumer-nation, the Western world is busy flooding the Nigerian market with all manner of products without reference to whether or not the people have mastered the previous technology enough. However, recent studies have shown that smartphone products have both the good and bad sides of it. This survey study investigates the use of smartphones among the students of Moshood Abiola Polytechnic, Abeokuta, Ogun State, Nigeria and the gratification that they get from it. One objective and one research question were set to guide the study. Sample size of 380 was taken as sample from of 27,000 students. Systematic random sampling was used, which means that only those who possess android smartphones are qualified. Questionnaire was used as research instrument while data collected were analyzed with the aid of factor analysis. Findings, after the factorial grouping and extraction shows that students are most gratified in the area of social interaction with a percentage variance of 27.174 than any of the other three factors.

Keywords: Distraction., Gratification, Multitasking, Smartphone, social interaction