Tag Archives: Diffusion

The Effect of Consumer Culture and Supply Network on Diffusion of Adinkra Symbolic Clothing in Ghana (Published)

It is believed that through fashion and textiles designing, the education on adinkra symbols can be transferred for use in modern clothing and create competitive advantage in the clothing and textile industry. In recent years, adinkra craft-based culture appears to be anachronistic art industry with minimal attention given to the Ghanaian clothing industry. However clothing, a highly rated consumption item, has been recognised as a channel for the proliferation of socio-cultural attributes. This research work was guided by two conceptual frameworks; to identify facilitating factors in the production of adinkra symbolic clothing and to promote the diffusion of adinkra symbolic clothing through a supply network model formulated. Qualitative research method was used to collect data and the analyses of the study resulted in the use of quantitative statistical tool, applying Nvivo version 10. Data was obtained from four different regions in Ghana with a convenient sample of 35 organisations and individuals involved (representing the main stakeholder groups in the textiles and clothing supply network). The study identified consumer culture as a chief facilitator in addition to four key factors (knowledge, technology, relationships, and absorptive capacity) that influence the production, adoption and use of adinkra symbolic clothing. Stronger collaboration is therefore encouraged within the stakeholders of the supply network in clothing and textiles industry in Ghana.

Keywords: Adinkra Symbolic Clothing, Akan Culture, Clothing and Textiles Industry, Consumer Culture, Diffusion, Supply Network

Challenges of Celebrity Endorsement and How They Affect the Diffusion Process (Published)

Celebrity endorsement (CE) has been successful as one of the Marketing Communications tools and has attained such popularity but abound extant literature and various research works have not consider challenges Corporate Organizations are confronted with in their business endeavor by engaging Celebrities to endorse the organization’s brands. It is believed that in every endeavor there are few challenges that are set to militate against whatever good intentions or objectives that venture might have.  This paper therefore, focus is on findings from a research project that reflected upon the challenges of Celebrity endorsement (CE) and how they have affected diffusion. CE was applied to capture Customers and Business Executives experiences on using Celebrity Endorsers which provided a basis for observation and reflection. The research adopted both quantitative and qualitative methodology. Questionnaires were used to collect the data. The study surveyed 30 Business Executives. The outcome of the study has proved that despite the enormous feat chalked by CE successes and its popularity attained factors such as Management, Publicity, Contract, Customer match-up and Competition were identified to be the challenging factors that have been drawbacks inhibiting Celebrity endorsements.

Keywords: Ad, Celebrity, Challenges, Diffusion, Endorsement, Factors

Modification of the Diffusion Model As A Result of a New Variant Celebrity Endorsement (Published)

This paper reports on findings from a research project that reflected upon the effectiveness of Celebrity endorsement (CE) and how it impacts on adoption. The study was undertaken to reflect upon the rate at which CE with the aid of modern technology have enhanced and transformed social interactions which have quickened communication within, between and among societies hence spreading information faster and easier throughout communities earlier than anticipated. The Rogers’ Diffusion and Adoption Model was applied to capture Customers and Business Executives experiences on using Celebrity Endorsers which provided a basis for observation and reflection. The research adopted both quantitative and qualitative methodology. Questionnaires were used to collect the data. The study surveyed 1000 Customers, and interviewed 30 Business Executives. The outcome of the study has proved that CE greatly impact on the diffusion process of products and services into markets at a faster rate than has been assumed. Hence it has modified the Rogers and Bass Diffusion model in 1983.

Keywords: Adoption, Celebrity, Diffusion, Endorsement, Modified

Sedimentary Tunnel-Type Basin Geomodel for the Hydrocarbons of the Volga-Urals Province or the New Strong Solution of Navier-Stokes Equation for Deformed Porous Media (Published)

Subsurface diagenesis is related with the phenomena of high pressure, deformation moments, temperatures and physical/chemical reactions. Geo-dynamical de-compaction of impulse character for the tunneling of the formations in relation with the resonant moments of deformation arranges local and global multi-scale stratified porous fractures lithological traps of diagenesis. Microscopic anisotropy of vertical permeability is related with micro-structure super-conductivity, plastic de-compaction and development of fractures as per Poisson and Young along with the structural phenomenological compaction of viscous-elastic matrix. Here we present the analytic overview and analysis of Navier-Stokes equation solutions for the development of porous media through the geological evolution of permeability and diffusive conductivity of matrix as per new Darcy – Fick’s Law for orbital emission of subduction with Euro-Asian oceans and their triplex form of unloading through the examples of Zhiguli dislocation in Samara trans-Volga region and generalized saturation of middle part of the Urals.

Keywords: Diffusion, Micro-Structure, Relaxation., Reservoir Contacts, Seismic Emission, Zhigulevsk Break