Tag Archives: Demographics

The Influence of Mastery Orientation among African Undergraduate Students in the USA on Achievement of Possible Selves: An Analysis of Demographic Factors (Published)

Students’ focus being in control of tasks within their environment enables the desire to acquiring new knowledge an aspect that is key to academic performance. Mastery oriented students are usually in control and tend to be more satisfied with their work than those who are influenced by other external performance indicators like marks or scores. They will therefore get involved in mainly those activities that will add to their knowledge. This paper, taking this aspect into consideration explains the influence of mastery orientation among African undergraduate students living in the United States on their achievement of possible selves. The study was carried out in institutions of higher learning in the United States. It involved undergraduate students registered in any of the semesters in the Spring semester, 2007 and the year 2006. The study consisted of a conveniently sampled size of 204 students drawn from undergraduate programs in four schools in the Southeast United States. Data collection was done by means of a questionnaire which was later subjected to analysis through descriptive means and multiple regression. The demographic variables identified in the study included age, length of stay, subject majors, school classification, financial support by family and schools. It was concluded that these aspects positively influenced achievement of possible selves as the higher the variable the significant the influence it had on the students.

Keywords: Acculturation, African students, Demographics, Mastery orientation, Possible Selves, Self Identity, United States

Investors Behaviour towards Green Marketing (Environmental Friendly) Activities of Firms in Pakistan (Published)

This paper aims to find that whether investors’ demographics have an impact on their investment preferences? Also whether Pakistani investor’s green marketing preferences have an impact on their company related preferences. Factor Analysis, AHP, ANOVA and Regression analysis are applied. The findings suggest that Green marketing practices are becoming one of the most important parts of businesses all over the world. Same is the case with businesses in Pakistan. Like all other practices, green marketing practices also need to incur cost to be performed. Thus companies have to justify these costs with its returns. One of the major groups of stakeholders’ is the investors of company, whose primary focus is upon the financial gains and losses of business. In most of the countries, investors are optimistic about green marketing practices and they respond positively for such practices. Results show that investors’ investment preferences vary with their varying demographics. Green marketing concerns become more important when they become more educated and when they grow old. It is also found that investors who prefer green concerns not only prefer firm’s image and its environmental performance but they also give importance to the financial performance of the company. Pakistani investors are dedicated towards their environment and they prefer to invest in those companies that are environmental friendly.

Keywords: Company Related Preferences, Demographics, Green Marketing, Investors