Tag Archives: Decision

The Making Of Thunderbolt: A Foray into Tunde Kelani’s Film Technique (Published)

Making a film can be seen as a long process of decision making, not just by the director but by all the specialists who work on his or her team. A great many decisions, however, do affect what we see and hear on the screen. There are the artistic choices made by the film makers. What lights will enhance the atmosphere of a love scene? Given the kind of story being told, would it be better to let the audience know what the central character is thinking or to keep him enigmatic? When a scene opens, what is the most economical, understandable way of letting the audience know the time and place? Which is more dramatic, to show an explosion or just have it heard from off screen? The sum total of all such decisions cumulates in a finished film. In this work, we are going to survey all the aspects of the filmmaking process. Our cases study is Tunde Kelani in his award winning production Thunderbolt. The essay will examine his roles as a film director. How he approaches his art from the pre-production stage to the post production stage. Adopting Stanislavsky method acting that proposes that acting must come from inside. That is, actors should feel what they portray.

Keywords: Decision, Directing, Film, Post-Production, Pre-Production, Production, Screenplay, Specialists

Women and the Purchasing Decision (Published)

It is clear that today, producers and distributors are increasingly interested in understanding the purchasing behavior of women in general and that of married women in particular. Nevertheless, the choice of this subject is motivated by the shortcomings that have been recorded lately on the contribution of gender in family purchasing in Algeria. It is in this perspective that the present research attempts, in its exploratory aspect, to analyze the attitude of a woman towards purchasing a car. A survey was conducted on a sample of 210 married women belonging to the large urban center of the city of Tlemcen (Algeria). The main results of this study should allow us to determine whether the purchase is cognitive or affective. Therefore, we believe that this study should make a significant contribution to the literature on the role of women in the decision-making process. In addition, it should also help manufacturers and car dealers to better understand the needs and expectations of women in order to develop appropriate marketing strategies

Keywords: Algerian Woman, CAR, Decision, Making Process, Sustainable Involvement

Women and the Purchasing Decision (Published)

It is clear that today, producers and distributors are increasingly interested in understanding the purchasing behavior of women in general and that of married women in particular. Nevertheless, the choice of this subject is motivated by the shortcomings that have been recorded lately on the contribution of gender in family purchasing in Algeria. It is in this perspective that the present research attempts, in its exploratory aspect, to analyze the attitude of a woman towards purchasing a car. A survey was conducted on a sample of 210 married women belonging to the large urban center of the city of Tlemcen (Algeria). The main results of this study should allow us to determine whether the purchase is cognitive or affective. Therefore, we believe that this study should make a significant contribution to the literature on the role of women in the decision-making process. In addition, it should also help manufacturers and car dealers to better understand the needs and expectations of women in order to develop appropriate marketing strategies.

Keywords: Algerian Woman, CAR, Decision, Making Process, Sustainable Involvement

The Impact of Brand Equity on Consumer Purchase Decision of Cell Phones (Published)

This research paper investigates the impact of brand equity on consumer purchase decision of cell phones. The research has highlighted the gaps found in many marketing efforts of cellular companies while presenting their market offerings to the target market. The research paper starts off by explaining what brand equity is, how it is built and then how it slowly and gradually ends up producing loyal and in-synced consumers, who will not switch to any other brand no matter what, simply because for them the brand has become their companion, which not only satisfies their needs but also helps them complete themselves. Therefore, it will assist the marketers to know such consumer insights and opinions of their target market, what they want and need and from a mobile brand, all these gaps have been identified in this study and it helps in setting out a strategic plan which will be very valuable for marketing professionals who want to increase the market share of their brand, because like Kevin Keller said that no matter what kind of the brand it is at any point of time it can become susceptible and vulnerable to poor brand management. In this study, Brand Equity is further divided into four elements, namely; Brand Association, Brand Awareness, Brand Quality and Brand Loyalty and thus how the combined role of all 4 elements influences and molds the purchase decision of consumers. A scientific review of literature has been done and questionnaires were distributed for data collection and Likert scale was designed to ask respondents about their insights and opinions and they were asked to rate them on a five point scale between strongly agree and strongly disagree. A sample size of 300 respondents has been chosen. The method of sampling selected is Simple Random Sampling, to test the data Correlation and Regression analysis has been done with the help of SPSS. The research paper takes into account 5 major players of cell phone brands in our country; Samsung, iPhone, HTC, Nokia and Q mobile.Brand savvy consumers have been surveyed only belonging to middle – middle, upper middle and upper class, covering limited area of Karachi and Lahore. The results found were that all the four variables strongly have an impact on consumer purchase decision of cell phones, the most significant being brand loyalty and brand association just by a slight difference. We can thus conclude that when consumers are attached and loyal towards a brand they are likely to do repeat purchases and this only happens when the relationship between the brand and the user is very in depth and has an emotional connection with the mobile brand. For this reason it has become very crucial for marketers that not only should they highlight the features and functional capabilities of the mobile while presenting their brands to their target market but also define what meaning the brands stands for and how it affects the relationship with the consumers. In short, a step by step process should be taken from defining who the brand is (brand awareness), to highlighting its points of differentiation and user profile (brand performance and brand association) by taking both the functional route (brand quality) and emotional route (brand feelings) so that the consumers can evaluate it positively and form a bond that will result in everlasting and unbreakable bond (brand loyalty) that moulds and influences their purchase decision.

Keywords: Brand Equity, Cell Phones, Consumer Purchase, Decision, Impact

MODELLING THE FACTORS THAT INFLUENCE CAREER CHOICE OF TECHNICAL AND VOCATIONAL STUDENTS (A CASE STUDY OF TAKORADI AND HO POLYTECHNICS) (Published)

The study focused on modelling the factors that influence Polytechnic students’ career choice of technical and vocational courses. A stratified sampling technique was used to select a total of 430 students. The researcher developed factor analytically derived questionnaire. Items one to three dealt with the bio data of the respondents. Items four and five sought after the parental occupation of the respondents. Item six examined how the respondent’s career choice was influenced by close relations on a five point Likert scale and the last item on the questionnaire examined the level of importance attached to various factors influencing the career choice of technical and vocational students in the polytechnics on a seven point Likert scale. Multivariate factor analysis method was used in the analysis. The results showed that there are three salient factors that influence career choice of technical and vocational students in the Polytechnics. These were Job security factor, Gender and close family relations factor as well as Financial and societal influence factor. This results confirmed earlier researches that sought to investigate the factors that influence students’ choice in Technical and Vocational courses. It is therefore recommended that entrepreneurship mindset and independent decision should be emphasized in career counselling programs for Technical and Vocational students in their course selection.

Keywords: Communalities, Decision, Influence, Salient factors., Technical and Vocational Education

MODELLING THE FACTORS THAT INFLUENCE CAREER CHOICE OF TECHNICAL AND VOCATIONAL STUDENTS (A CASE STUDY OF TAKORADI AND HO POLYTECHNICS) (Published)

The study focused on modelling the factors that influence Polytechnic students’ career choice of technical and vocational courses. A stratified sampling technique was used to select a total of 430 students. The researcher developed factor analytically derived questionnaire. Items one to three dealt with the bio data of the respondents. Items four and five sought after the parental occupation of the respondents. Item six examined how the respondent’s career choice was influenced by close relations on a five point Likert scale and the last item on the questionnaire examined the level of importance attached to various factors influencing the career choice of technical and vocational students in the polytechnics on a seven point Likert scale. Multivariate factor analysis method was used in the analysis. The results showed that there are three salient factors that influence career choice of technical and vocational students in the Polytechnics. These were Job security factor, Gender and close family relations factor as well as Financial and societal influence factor. This results confirmed earlier researches that sought to investigate the factors that influence students’ choice in Technical and Vocational courses. It is therefore recommended that entrepreneurship mindset and independent decision should be emphasized in career counselling programs for Technical and Vocational students in their course selection.

Keywords: Communalities, Decision, Influence, Salient factors., Technical and Vocational Education

DETERMINANTS OF DECISION TO NON-FARM ENTREPRENEURSHIP BY WOMEN FARMERS IN IKWUANO LGA OF ABIA STATE (Published)

Recent years has witnessed numerous Government efforts to boost agricultural production in Nigeria. A key input to achieve this is credit. In the face of formal credit acquisition bottlenecks, there is need to shift attention to non-farm entrepreneurship, as income made in this sector could be invested in agriculture. This study analyzed determinants of decision to non-farm entrepreneurship by women farmers in Ikwuano Local Government Area of Abia State. Multistage random sampling technique was employed in the selection of 120 respondents for the study. Analytical tools utilized, were frequency distribution tables, percentages, means and probit regression model. The probit regression analysis revealed that age, household size, primary occupation, farm income, access to credit, farming experience and membership of cooperative societies were significant determinants of women farmers’ decision to embark on non-farm enterprise at varied signs and levels of significance. The women were constrained from embarking on non-farm business by lack of startup capital (43.33%), inadequate credit access (35.00%), and land procurement barriers (31.67%). In line with findings, it is recommended that individual women farmers should be advised and encouraged to form and or join co-operative societies so as to be better positioned to receive credit and evaluate business improvement and productivity information.

Keywords: Decision, Farm Income, Non-Farm Entrepreneurship

SERVICE STANDARDS MANUAL (Published)

As for the continued and rapid increasing of Dubai as one of the world most targeted areas for businesses and investments, transportation has become one of the main challenges that face decision makers in Dubai. RTA thus was established to unify responsibilities previously spread between several governmental departments (Dubai Municipality and Police Department). Moreover, RTA adopted decentralization by establishing 8 separate agencies and sectors in order to achieve highest levels of flexibility. The “RTA Service Standards Manual” governs the entire portfolio of existing and news services offered by RTA. The Manual is considered imperative to unify and standardize the varied approaches that are taken today in service development and monitoring

Keywords: Approach, Customer, Decision, Dubai, Guidelines, Improvement, Initiative, Manager, Manual, Owner, Phase, Pilot., Process, Quality, SSM, Service, Standard, Template