Tag Archives: Cultural

Representation Of The Colonizers’ Dominance Over Colonized Culture In Twilight In Delhi By Ali: A Postcolonial Analysis (Published)

This research paper aims to describe the postcolonial aspects in “Twilight in Delhi” (1984) and colonizers’ cultural and traditional dominance over the colonized (Indian Muslims). It is important to mention that Ali has personally been through that painful agony of the mentioned colonial age. So as the writers are mirrors of their social era Ali also has drawn a clear sketch of British rule in India especially from Muslim perspective. He appears to have a clear goal to bring to lime light Muslim lingual, cultural and social deprivation caused by the British assault earlier and rule later on. Ali’s novel “Twilight in Delhi” (1984) is the clear representation of the decline of Muslim culture in India which is like twilight near to be diminished. He highlights the decline of Muslim cultural values and their traditional sunset also.

Keywords: Ali, Colonizers, Cultural, Hybridity, Socio-Political., colonized, oppression., postcolonial

Issues of Cultural, Political and Racial Identity of Women in Rich’s Poetry: A Socio-Feministic Analysis (Published)

This paper aims to analyze the socio-feministic picture of a poet who has distinguished place in American literature for her contribution in the field of feminism. The feminist struggle against patriarchal set up has been found in Rich’s poetry with reference to the selected poems. In these poems women are not constantly under men’s power and supremacy; they want to struggle for their rights and make an improved life even when there is no man. Women revolt and escape as they are being oppressed and burdened by male oriented society. She is different from other American poets like Plath whose poetry revolves round her. This paper will helpful in understanding the background of her poems.

Keywords: Cultural, Feminism, Issues, Political, Racial, Rich, Social

A Study on factors influencing consumer buying behavior in cosmetic Products (Review Completed - Accepted)

The purpose of this study is to investigate internal and external influences on consumers purchasing decisions on cosmetic products in Tamilnadu and Kerala. The questionnaires were given to 500 consumers who are all using cosmetics. Out of 500 consumers contacted, 412 questionnaires were received with required coverage and details. The instruments of this study involved two parts: the first section of the instrument consisted of forced-choice questions about demographic characteristics: gender, marital status, age, occupation, monthly income level. The second section variables chosen for this study in order to measure the influence of consumer buying behaviour in cosmetics products. The Statistical Package for the Social Science (SPSS) for Microsoft Windows 20.00 was used to complete the analysis of the collected data. Descriptive statistics, including means, standard deviations were implemented in order to investigate the demographic data, one-way analysis of variance (ANOVA) were used to determine whether any significant relationships exist among respondents. In addition, the .05 level of statistical significance was set at all statistical tests in the present study. The findings of the study were generalized as follows: Statistically significant differences were found in Income level by the different brand dimensions like social, culture and there is no statistically significant difference in dimension of Personal and psychological. In the end of the study implications and conclusion were provided.

Keywords: Buying, Cultural, Personal, Psychological, Social