Tag Archives: Cultural Factors

The Influence of Cultural Factors on Consumer Buying Behaviour (A Case Study of Pork) (Published)

Cultural factors are examined to see how they affect the purchase of pork in Nigeria. Data for the study are obtained through structured questionnaire administered by the researcher and some research assistants. A total of 82 questionnaires are administered out of which 70 are duly filled and returned. Tools used for statistical analysis include Statistical Package for Social Sciences. SPSS 17, Microsoft Excel (2015), Multiple Regression Analysis and Relative Important Index (RII). Findings reveal that cultural variables exert significant influences on the purchase and consumption of pork. The study also found that aside from the cultural factors, age and income also affect the quantity of pork purchased and consumed. Based on these findings the study concludes that cultural factors, age and income influence the quantity of pork purchased and consumed. The study then recommends that these factors should not be taken for granted; rather they should be identified and studied since purchase and consumption of pork are based on them.

Keywords: Age, Buying Behaviour, Cultural Factors, Income, Pork


The central aim of this paper is to discuss the gender aspects of ageing as a process, and old age experience based on a study of Bungoma District, Kenya. The basic argument is that although ageing is a biological process, its experience is largely dependent on the social and cultural dimensions of the society. The study employed the interview schedule as the key instrument of data collection, supplemented by key informant interviews, observation methods, reviews of secondary data and case study method. The sampling procedures used were both probability and non-probability. The deductive approach to interpretation of data was also used. It emerged that whereas there is a difference in longevity between men and women owing to the variation in life expectancy, other social factors are equally important. These include class ethnicity, caste, eating and working habits and family circumstances. Depending on the stability of the above factors certain similarities and differences in old age experience are evident across the gender line. The study also highlighted how cultural practices influence the gender experience in old age, especially the social practice of avoidance between the parents and their sons-in-law and the daughters-in-law. The issue of widowhood in vividly examined.

Keywords: Ageing, Bungoma District, Cultural Factors, Gender Approach, Kenya, Old Age Experience, Social