Ethical Marketing Practice: A Foundational and Fundamental Virtue for Corporate Reputation/Financial Performance (Published)
The social and economic justification for the existence and survival of a business corporate entity is its ability to satisfy its customers through its products and services. A company meets its basic responsibility to society through its products and ethical marketing practices. A company cannot successfully sell low quality products, coupled with other sharp and corrupt practices over the long run. The dignity of the marketer must be sustained and maintained. The minimum standard, culture and value system acceptable to the public must be projected. This study is on ethical marketing practice, as a fundamental and foundational virtue for corporate reputation and financial performance. Eight pharmaceutical companies from Edo and Delta States were sampled, using a sample size of 245 staff. The multiple regression statistical technique was used to determine the extent to which standard products and services, honesty and integrity, fair prices and truthful advert predicts financial performance in a business organisation.
The study examines the ways in which news coverage by journalist and the various media houses have an influence on corporate reputation of an organization. The media is one of the biggest medium through which information flows. In Ghana, the media is even referred to as the fourth arm of government after the legislature, executive and judiciary. The purpose of the study was to find out news coverage by journalist and media houses impact on the corporate reputation of organization in Ghana. The study used both quantitative and qualitative data. Journalists have a responsibility of doing the job professional without fear or favor. The study revealed that journalist and Media houses are very powerful and as a result any negative reportage by the media houses will go a long way to affect the image and reputation of an organization and a positive reportage can also enhance the image and reputation of the organization