Tag Archives: Cooperative Principle

Pragmatic Differences between Cooperative Principle and Politeness Principle in Chinese and English Commentators’ Utterances (Published)

From the perspective of pragmatics, this paper makes a comparative study on utterances from Chinese commentators and English commentators, through four groups of Chinese-English real authentic corpus in the same e-sports competition. Results show that Chinese commentators attach great importance to harmony and indirect euphemism, so they would take priority on Politeness Principle. Whereas English commentators tend to be more straightforward, so they pay more attention to the Cooperative Principle. According to existing researches, due to the differences between Chinese and western cultures, Chinese and western native speakers have different thinking modes, which makes them have different tendency in observing the Cooperative Principle and Politeness Principle in communication.

Keywords: Cooperative Principle, Politeness Principle, commentators’ utterances, cultural differences

Corporate Social Responsibility (CSR) Practices in Coffee Producer Farmers’ Cooperative Unions: The Case of Bench-Maji, Kaffa, and Sheka Zones, South Western Ethiopia. (Published)

Cooperative enterprise is one of the business enterprises with its peculiar characteristics of solving its members’ economic, social, and cultural problems where individuals couldn’t solve alone. The seventh ICA principle of “concern for community” clearly urges the cooperatives to carry out sustainable community development activities. Even though the cooperatives are serving the community directly or indirectly, their sight to the concept Corporate Social Responsibility (CSR) is not clearly considered by their members, academicians, and the government. The objective of this study was to assess the practices performed by Coffee Producer Farmers’ Cooperative Unions regarding Corporate Social Responsibility for community development at the study area. For this study both primary and secondary data source were used. The size of respondents was 395 members of Cooperative Society and 50 Government officials. The data was analyzed using MS Excel and SPSS version 20. The finding shows that there are job creation, supply of agricultural input, and expansion of coffee processing industry for serving both members and non-members, whereas  drawback on the awareness creation to the community, absence of participation of community during planning, implementing, and evaluating community concerned project, limited and inconsistent allocation of community concerned fund, non-representing Corporate Social Responsibility financial statements at unions’ offices for CSR budget.  It is recommended as such management body of the unions should participate the community during planning, implementing, and evaluating socially responsible projects, cooperative social responsibility practices should be thoroughly supervised and supported by the government, cooperatives from their annual surplus should allocate community development fund, both GOs and NGOs working on sustainable development activity at that area must work with cooperatives, and Cooperatives have to maintain separate book of account to record financial activities of cooperative social responsibility practices.

Keywords: Cooperative Principle, Corporate Social Responsibility, Sustainable Development, concern for community, cooperative management.

Pragmatic Differences between Cooperative Principle and Politeness Principle in Chinese and English Commentators’ Utterances (Published)

From the perspective of pragmatics, this paper makes a comparative study on utterances from Chinese commentators and English commentators, through four groups of Chinese-English real authentic corpus in the same e-sports competition. Results show that Chinese commentators attach great importance to harmony and indirect euphemism, so they would take priority on Politeness Principle. Whereas English commentators tend to be more straightforward, so they pay more attention to the Cooperative Principle. According to existing researches, due to the differences between Chinese and western cultures, Chinese and western native speakers have different thinking modes, which makes them have different tendency in observing the Cooperative Principle and Politeness Principle in communication.

Keywords: Cooperative Principle, Politeness Principle, commentators’ utterances, cultural differences

A Pragmatic Approach to British and American Entertainment and Celebrity News Reports (Published)

Entertainment news reports are composed of news stories of interest taken from the entertainment industry, about filming and television projects, interviews with actors, musicians and other entertainment personalities and entertainment newsmakers. This type of news aims at amusing the audience and entertaining them by incorporating human interest stories about celebrities’ lives in addition to their activities. Despite the pervasive interest in this type of genre, it has not been thoroughly investigated from a pragmatic standpoint. Consequently, this paper endeavors to pinpoint the pragmatic aspects of the language utilized in British and American entertainment and celebrity news reports. Precisely, this work sets itself the task of answering the following question: what are the pragmatic aspects of this kind of discourse? Accordingly, the study aims at identifying the most prevalent pragmatic aspects utilized in the manufacturing of entertainment and celebrity news reports and finding the interdifferences between British and American news reports of this kind. In accordance with these aims, it is hypothesized that entertainment and celebrity news reporters exploit certain pragmatic techniques such as presupposition, allusion, and conversational implicature to achieve their ultimate goal of attracting as many viewers as possible. In order to achieve the aims of this paper and test its hypothesis, a model is developed for the analysis of the data under scrutiny. Besides, a statistical method represented by the percentage equation is utilized for calculating the findings of analysis. The analysis is conducted on five British news reports retrieved from the BBC online Entertainment & Arts news (bbc.com), and five news reports retrieved from the American TV show Entertainment Tonight (etonline.com). The findings of the analysis verify the above hypothesis in that entertainment news reporters exploit presupposition, allusion, and conversational implicature to help them attract the attention of the audience and take the news report out of its usual frame of boredom into being more interesting, amusing, and entertaining.

Keywords: Cooperative Principle, Entertainment and celebrity news reports, Implicature, allusion, pragmatic aspects, presupposition

A Pragmatic Approach to British and American Entertainment and Celebrity News Reports (Published)

Entertainment news reports are composed of news stories of interest taken from the entertainment industry, about filming and television projects, interviews with actors, musicians and other entertainment personalities and entertainment newsmakers. This type of news aims at amusing the audience and entertaining them by incorporating human interest stories about celebrities’ lives in addition to their activities. Despite the pervasive interest in this type of genre, it has not been thoroughly investigated from a pragmatic standpoint. Consequently, this paper endeavors to pinpoint the pragmatic aspects of the language utilized in British and American entertainment and celebrity news reports. Precisely, this work sets itself the task of answering the following question: what are the pragmatic aspects of this kind of discourse? Accordingly, the study aims at identifying the most prevalent pragmatic aspects utilized in the manufacturing of entertainment and celebrity news reports and finding the interdifferences between British and American news reports of this kind. In accordance with these aims, it is hypothesized that entertainment and celebrity news reporters exploit certain pragmatic techniques such as presupposition, allusion, and conversational implicature to achieve their ultimate goal of attracting as many viewers as possible. In order to achieve the aims of this paper and test its hypothesis, a model is developed for the analysis of the data under scrutiny. Besides, a statistical method represented by the percentage equation is utilized for calculating the findings of analysis. The analysis is conducted on five British news reports retrieved from the BBC online Entertainment & Arts news (bbc.com), and five news reports retrieved from the American TV show Entertainment Tonight (etonline.com). The findings of the analysis verify the above hypothesis in that entertainment news reporters exploit presupposition, allusion, and conversational implicature to help them attract the attention of the audience and take the news report out of its usual frame of boredom into being more interesting, amusing, and entertaining.

Keywords: Cooperative Principle, Entertainment and celebrity news reports, Implicature, allusion, pragmatic aspects, presupposition