Tag Archives: Content

Experience Era & Marketing 4.0: The Four Primary Marketer’ Roles (Published)

This theoretical paper aims to approach the ‘new’ era in which experience and content marketing are integrated to add value to the customer, the key elements for customer experience management programmes and primary roles for marketers to become innovators. Over three decades marketing practices have transformed and absorbed innovation techniques to understand customer’s behaviour, improve services quality and gain customer satisfaction and loyalty. Then, experience, contents, data-driven, customer journey, service design, digital technologies and agile methodologies were included in the marketing vocabulary. Marketers became innovators inasmuch they need to handle and integrate these concepts, techniques, methodologies, and technologies. In general, four new roles have required marketers, such as Scientist, Strategist, Storybuilders and Socialisers performing in cross-organizational teams as well as multichannel platforms. Marketers have pushed for design and organising outstanding experiences to engage customers to share their energy, passion and contagious enthusiasm for products, services, or brands.

Keywords: Content, Customer, Experience, Innovation, marketer

Difficulties Faced by Tertiary Level EFL Learners in Listening (Published)

Listening comprehension is a prime channel of learning a new language. This study attempts to find out the difficulties faced by the EFL learners correspond to listening skill at the tertiary level education of Bangladesh. The study entitled Difficulties Faced by Tertiary Level EFL Learners in Listening discussed difficulties faced by tertiary level learners in listening comprehension. The aim of the study was to explore the difficulties encountered by the students, resulting from several factors such as listening text, listeners’ factor, speakers’ factor, linguistic feature, failure to concentration and physical setting. To analyze and to find the solution to the problems, the researcher made use of quantitative method. The research was conducted in public and private universities of Bangladesh. The population of this study was BA and MA level students’ in the academic year 2019-2020. The number of population was 60 students from two classes and data were collected through questionnaire. The result of the study shows that listening is very difficult skill for learners who is keen on learning foreign language. Understanding students’ difficulties can motivate and help the teachers to improve effective learning strategies for the students to develop their listening abilities. It also provided potential solutions to the problems. Firstly, the teacher should adapt and improve listening materials. Secondly, students’ need to enrich their vocabulary with correct pronunciation, which will enable them to understand the variety of accents, while practising listening. Thirdly, the authority concerned should establish language laboratory for practising listening. Besides, students should gather background knowledge about the topic. The solutions were made as a suggestion for the teachers, learners, academicians and for the curriculum designer and material developer. The results of the study may also be useful for those who are interested in this study.

Keywords: CLT, Content, EFL listening, difficulties, listeners, physical setting

Local Content Development in the Oil and Gas Industry in Nigeria: Problems and Prospects (Published)

In the past, the major players in the oil and gas industry in Nigeria were the international oil companies (IOCs). There was inadequate skilled workforce in the industry especially with respect to indigenous participation in the oil and gas projects. Consequently, the IOCs relied heavily on expatriates to carry out projects in the oil and gas industry in Nigeria which ordinarily would have been handled by Nigerians. In order to boost local participation in the oil and gas projects and create more employment opportunities for the locals, the federal government of Nigeria in 2010, enacted the Local Content Act in recognition of the inadequacy of the indigenous human capital development in the oil and gas industry in Nigeria. However, the Local Content development policy of the federal government is without some problems which have affected the effective and efficient implementation of the policy. This paper therefore, examines the local content development policy of the federal government, identifies its problems and prospects, and makes appropriate recommendations.

Keywords: Content, Development, GAS, Industry, Nigeria, local, oil

The Ex-post Evaluation of Investments in Accounting Information System: The Role of Content, Context and Process (Published)

Investments in Accounting Information System (AIS) play an important supporting role in most sectors of the economy. This study was designed to answer the question related to the roles of contextual factors, namely «content », « context» and « process» on the ex-post evaluation of investments in information technology. The model was tested using survey data collected from 269 companies. The results of analyzing structural equation support the proposed model and highlights positive and significant relationship of AIS investment and business performance of the companies. The same the analysis multiple groups also show the important moderating role of «content» , «context» and «process» on the relationship between AIS investments and business performance.

Keywords: Accounting Information System (AIS), Content, Context, Performance, Process

Effect of Size on Proximate Composition and Heavy Metal Content of the Mangrove Oyster Crassostrea gasar from the Andoni River, Nigeria (Published)

The proximate composition and heavy metal content of the mangrove oyster Crassostrea gasar from the Andoni River was investigated. Samples were categorized into three class sizes: small (< 25 mm), medium (25-50 mm), and large (> 50 mm) each with 10 sampling units for each class size. Differences across class size were significant for carbohydrate, lipid, and fiber content with their highest mean values recorded as 58.39 ± 0.21%, 6.70 ± 0.10% and 18.22 ± 0.28% respectively. Size-specific differences were detected only for concentrations of lead and zinc which showed maximum concentrations of 0.53 ± 0.02μg/g and 42.69 ± 1.81μg/g respectively. The proximate composition and heavy metal content recorded were generally higher in large-sized oysters and the variations observed were attributed to obvious differences in their class sizes. The remarkably low moisture content recorded in C. gasar was attributed to higher drying temperatures (105°C). Food quality and uptake of heavy metals in tissues of C. gasar generally varied along size gradients, with peak values in large-sized individuals. However, the levels of heavy metals recorded in soft tissues of C. gasar in this study were generally very low and fall within levels expected in tissues of aquatic biota.   

Keywords: Content, Heavy Metal, Oyster & Size, Proximate

Content Knowledge Of Social Studies Teachers In Senior High Schools In The Sekondi-Takoradi Metropolis In The Western Region Of Ghana (Review Completed - Accepted)

The main objective of the study was to investigate SHS Social Studies teachers’ understanding of the content of what they teach to be able to achieve the objectives of the subject. To achieve this objective, interview guide, observation checklist and questionnaire were used to elicit the views of respondents. In all, 54 Social Studies teachers were involved in the study. The simple random, cluster and convenient sampling techniques were used to select the respondents for the study. Frequency counts and percentages were used as statistical tools for analysing the questionnaire data collected, and the data from the interview guide was transcribed, categorized, analysed and discussed on themes and subthemes that emerged. The findings revealed that majority of the teachers lack content knowledge of Social Studies and they were not teaching to develop attitude, skills, values and knowledge. Teachers were teaching the subject in as amalgamation of social sciences and are thus not making students to be reflective, concerned and participatory citizens. Based upon the findings, it was recommended largely that there should be more courses on Social Studies content mounted and studied in all teacher training institutions in the country to help teachers develop the needed content knowledge about the subject to enhance effective teaching

Keywords: Content, Content Knowledge, Content Knowledge Of Social Studies Teacher, Knowledge Of Social Studies