Tag Archives: Consumption

Determinants of Cooking Energy Consumption among Farming Households in Owerri Agricultural Zone, Imo State, Nigeria (Published)

The 7th goal of UN Sustainable Development Goals targets ensuring access to affordable, reliable, sustainable and modern energy for all. The study investigated the determinants of cooking energy consumption among farming households in Owerri Agricultural Zone, Imo State. A multistage random sampling technique was used to select seventy-two respondents for the study. Questionnaire was the main instrument for data collection. Data collected were analyzed using descriptive statistics and ordered probit analysis. The result showed that the average age of the farmers, household size, and years of farming experience were 49.4years, 8 persons, and 20 years respectively. Majorities (73.62% and 97.23%) of the respondents were females and married. The revealed preferences of the households for cooking energy material in the study area were fuel wood (70.83%), kerosene (23.61%) and Liquefied Petroleum Gas (5.56%). Empirical results from the marginal effects after the ordered probit analysis indicates that sex and household’s income are the major determinants of cooking energy choice. It is recommended that measures aimed at increasing household’s income levels should be put in place by the government and the development of affordable, modern and cleaner cooking energy materials to reduce the negative effect of fuel wood use on the environment should be promoted.

Keywords: Consumption, Cooking Energy, Farming Households, Fuel Wood, Preference

Post Hazard Market Recovery Strategy on Consumer Patronage of Bush Meat in Nigeria (Published)

This study sought to evaluate bush meat markets in the aftermath of epidemic out break of the Ebola in Nigeria. In course of epidemics, governments institute regimes of enlightenment campaigns to stop or minimize the consumption, handling and processing of wild animals whens studies show that major segments of the population of countries like Nigeria  are at risk of contracting diseases. Also post epidemic, bush meat consumption drops, thereby giving rise to the need to encourage consumption. The major objective of this research is to empirically study post hazard market recovery strategies on consumer patronage of bush meat in Nigeria. The study was descriptive, using random sampling method to sample 250 respondents in two states of the South-east and South-south regions of Nigeria, applying a five point Likert style questionnaire with 87.3% Cronbach’s alpha value.  Analyses were done using SPSS version 22. First hypothesis was tested with the aid of Pearsons Chi square test producing a significant result. Binary regression analysis was used to fashion out a model for coordinated marketing effort. Three conclusions were reached, in the event of outbreak of an epidemic, “hazard factors” have to be emphasized in the campaign communication, secondly, countering and removing warnings about consumption will significantly affect consumption in  post epidemic period and finally the messages must be clear, credible, and consistent in an effort  to  impact consumption.  Finally, policy reappraisal and modification of present strategies have to be embarked upon to restore normalcy to the market for bush meat.

Keywords: Bush meat, Consumption, Epidemics, Market recovery, Marketing

Ethnobotanical Survey of Indigenous Leafy Vegetables Consumed In Ekiti State, Nigeria (Published)

In tropical Africa, leafy vegetables traditionally cooked and eaten as a relish together with starchy staple foods have undocumented long tradition in different culture. To identify and transfer this valuable heritage to the new generation, an ethnobotanical study was carried out to investigate and document the consumption and utilization level of indigenous leafy vegetables in Ekiti State, Nigeria. Information on the availability and the consumption of the leafy vegetables obtained from respondents from across the 16 Local Government Areas of the state through semi-structured questionnaire were documented. Assessment of the Socio-economic characteristics of the respondents revealed that women (56.25%) were more than men (43.75%). The respondents were more illiterate (66.67%) than literate (33.33%).  A total of 25 plant species belonging to 13 families were identified as being used as leafy vegetables for food and medicine, with variation in the level of their utilization in the study area. The succulent leaves and stems were the parts mostly used as food and medicine. The mostly consumed of these vegetables were Corchorus olitorius – consumed by 85.42% of the respondents, Amaranthus cruentus (83.33%) Talinum triangulare (81.25%) and Ocimum basilicum (78.54%). However, the least consumed vegetable was Myrianthus arboreus (8.33%) which was also found to be the most underutilized. Ekiti state is blessed with great diversity of leafy vegetables which are consumed differently for nutritional and medicinal purposes. However, proper orientation on the need to increase the consumption level and cultivation of some of these leafy vegetables by the people of the state is necessary.

Keywords: Consumption, Ethnobotanical survey, Nutritional, Underutilized., leafy vegetables, medicinal

Relationships among Sleeplessness and Consumer Decision Making Styles: An Investigation with Vocational High School Students (Published)

Sleeplessness is a common problem in modern world. But importance and results of sleeplessness in terms of consumer behaviors is an overlooked research area. Related studies take into consideration the issue in terms of health. Moreover there is not seen a field research evaluating this issue from this viewpoint in Turkey. Present study is conducted to point out possible relationships among sleeplessness and major consumer decision making styles. In order to reach this objective, a survey is applied to vocational high school students which are selected with convenience sampling. Gathered data is analyzed with statistical data analyzing program and results are interpreted. According to data analysis results, it is concluded that sleeplessness is positively related with “indecision and confusion” and “careless decision”. Moreover it is depicted that sleeplessness is negatively related with “shopping avoidance”. In summary, the idea of sleeplessness can have important role in consumer behavior is supported. Although research results cannot be generalized to all consumers, the results give important insights for young consumers. By taking into consideration the research results, more effective marketing decisions can be made especially by marketers targeting consumers who are young and face sleeplessness problem. Further the sleeplessness can be researched by scholars in terms of other consumer behavior and attitude dimensions like; post-purchase consumer behaviors, consumer price sensitivity, search behavior, consumer attention to advertising etc.

Keywords: Consumption, Sleeplessness, Sleeplessness and Consumer Decision Making Styles