Tag Archives: Consumers

Determinants of Brand Loyalty among Consumers’ in the Mobile Telecommunication Industry in the Faculty of Management Sciences, Akwa Ibom State University, Nigeria (Published)

The main objective of this study was to examine the determinants of brand loyalty among mobile telecommunication consumers in the Faculty of Management Sciences, Akwa Ibom State University. The survey research design was adopted for the study. The primary data were obtained through questionnaire administered to 175 respondents using simple random sampling technique and a total of 145 copies of questionnaire were retrieved for data analysis. Four hypotheses were formulated and tested at 0.05 level of significance and the data for the study were analyzed using tables, frequency, percentage and Pearson Correlation.The findings of the study revealed that service quality, price, promotion, and network coverage have significant relationship with brand loyalty among subscribers of mobile telecommunication service. Based on this,it was recommended among others that mobile telecommunication service providers should ensure continuous improvement on service quality to attract subscribers’ interest to their network.

Keywords: Consumers, Price, Service Quality, brand loyalty, mobile telecommunication service providers., network coverage

Factors Influencing consumers buying behaviour within the Clothing Industry (Published)

The paper aims at exploring the sociological factors influencing consumers purchasing behaviour in the clothing industry. This study deployed a qualitative approach to exploring key factors influencing consumers purchasing behaviour. More specifically, the study adopted semi-structured interviews with 16 employees of TR COUTURE. The finding revealed that age, quality, income and fund shapes consumers purchasing behaviour. The implication of this finding is that marketers should constantly study the behavioural patterns of their clients before making plans to buy goods or services sold to consumers as factors explored in this study indicate that they strongly shapes consumers buying pattern.

 

Keywords: Buying bahviour, Consumers, Sociological factors, clothing industry

Impact of Celebrity Endorsement on Consumers Buying Behavior (Published)

This research is conducted on “impact of celebrity endorsement on consumer’s buying behavior”; this behavior judges the purchase intention of consumers in the field of cosmetics, this research only focuses on the buying intention of the female segment. Celebrity endorsement is made up of four main pillars that are credibility, attractiveness, product matchup and lastly meaning transfer. All these four elements combine to make up celebrity endorsement. The findings of this research report shows that the element of credibility (which is composed of expertise and trustworthiness) of the celebrity positively affects consumers intention to purchase cosmetics. Celebrities also transfer meanings to the product that positively influences consumer’s intention to buy cosmetics. This meaning transferred indicates that consumers start accepting that celebrity endorsed cosmetics makes them feel classy and glamorous and also perceive such cosmetics as a symbol of status. This research also shows that people get more attracted towards celebrity endorsed advertisements than the ones that doesn’t have celebrities into them which ultimately leads them to recall the products (cosmetics) much easier because celebrities appeared into those advertisements.

Keywords: Buying Behavior, Celebrity endorsement, Consumers, Purchase Intention

Consumer Perception and Factors Influencing In Adapting Of Bottled Water Consumption in Batticaloa District, Sri Lanka (Published)

The bottled water consumption pattern shows an increasing trend in Batticaloa District for the past decade. Development activities and tourism promotion play an important role in the development of bottled water sales and consumption in the District which is visible in increased number of bottled water distributors and sales points. A survey was conducted to examine the factors influencing the bottled water consumption and how they influence in the consumers’ preference in selected DS divisions of Batticaloa District. The study also aims to find the significant relationship of consumption behavior spatially. The analysis of the responses shows that some of demographic and marketing factors are significantly associated with the consumption pattern and provide a significant contribution to the consumer perception towards bottled water. The consumption pattern also shows a strong relationship with the geographical locations in the District.

Keywords: Bottled water, Consumers, Perception, Spatial, consumption pattern

Consumer Perception and Factors Influencing in Adapting of Bottled Water Consumption in Batticaloa District, Sri Lanka (Published)

The bottled water consumption pattern shows an increasing trend in Batticaloa District for the past decade. Development activities and tourism promotion play an important role in the development of bottled water sales and consumption in the District which is visible in increased number of bottled water distributors and sales points. A survey was conducted to examine the factors influencing the bottled water consumption and how they influence in the consumers’ preference in selected DS divisions of Batticaloa District. The study also aims to find the significant relationship of consumption behavior spatially. The analysis of the responses shows that some of demographic and marketing factors are significantly associated with the consumption pattern and provide a significant contribution to the consumer perception towards bottled water. The consumption pattern also shows a strong relationship with the geographical locations in the District.

Keywords: Bottled water, Consumers, Perception, Spatial, consumption pattern

Determinants of Electricity Consumers Satisfaction in Selected DISCOs in Nigeria: Implications for Enforcement Compliance and Sanctions (Review Completed - Accepted)

 

All over the world customers’ satisfaction has become a veritable tool for measuring organizational performance and relevance. This is the motivation for the investigation of determinant of consumers’ satisfaction in a service sector that has enjoyed state monopoly for a considerable length of time in Nigeria- the electricity sector. This paper therefore focused on the determinants of electricity consumers’ satisfaction in selected electricity distribution zone in Nigeria. To achieve the objective, the paper designs a scheme for evaluating customer’s satisfaction with a view to determine their level of satisfaction and in the process compute satisfaction index. The paper observed that consumers are at corner solution until the unbundling of the sector into DISCOs. It employed the Fussy Entropy to identify three classes of determinants of consumers’ satisfaction. The resulting indexes of consumers’ satisfaction shows that the consumers are not satisfied with the services of the DISCO. The paper concludes with policy recommendation to all stakeholders.

 

Keywords: Consumers, Electricity Distribution, Index of satisfaction

The Analysis and Applicability of Cognitive Theories in Solving Inconsistency among Cognitive Elements (Published)

This paper critically analyses the major theoretical and empirical body of knowledge of the various schools of thought of cognitive consistency with a view of proffering a tripartite approach (involving the consumers, the organizations and the government) to solving inconsistency among cognitive elements (e.g., values, beliefs, knowledge and attitudes). The Heider’s balance theory, Osgood’s congruity model and Festinger’s cognitive dissonance theory were specifically looked into and assessed in terms of their real world application and/or empirical fertility. Each of these theorists emphasizes psychological tension and the urge to achieving consistency within and between the cognitive system and overt/covert behaviour.

Keywords: Cognitive Theories, Consumers, Government, Organizations