Tag Archives: Consumer preference

Survey of Tilapia consumption in Benue State Nigeria: A case study of Makurdi Metropolis (Published)

This study examined and verified the interest of consumers on Tilapia consumption in makurdi metropolis Benue state. 50 structured questionnaires were used by random sampling techniques to collect Data from respondents. Statistical analysis was carried out using frequency distribution and statistical packages for social sciences (SPSS) the study reveals high consumers preference for Tilapia consumption, it was observed that family size and educational level have a significant positive effect on consumption of Tilapia. The result also revealed significantly high (p<0.05) tilapia consumption among married (60%) and students (48%). Family size of 6-10 accounted for 26% while 1-5 made up 18% consumption levels respectively. Fourteen percent (14%) of the study shows that tilapia consumption is high in Makurdi and can contribute to the economic growth of Benue state and Nigeria at large. Therefore, fish farmers should engage themselves in production of tilapia for improved wellbeing and overall benefits of farmers, marketers and the nation.

Keywords: Consumer preference, Consumption, Survey, Tilapia

Effect of Price and Non-Price Attributes of Broiler on Consumer Preference for Ghanaian and Imported Broiler Meat in Ghana (Review Completed - Accepted)

The tradeoff between preference for Ghanaian and imported chicken was studied using a choice based conjoint analysis. A total of 138 respondents who were directly purchasing broiler products were drawn randomly from both traditional and modern markets for inclusion into a revealed preference data collection. A conditional logistic regression model was used to estimate the part-worth of attributes of both Ghanaian and imported broiler. The results show that taste is the most important attribute and thus, provides consumers of Ghanaian boiler meat the highest utility. For imported chicken, convenience provides consumers with the highest utility as imported chicken is primarily offered as pre-cut pieces. Preference for imported chicken over Ghanaian chicken was not entirely based on price but also non-price attributes such as convenience, freshness and origin of the imported product. The most important attribute that consumers consider in making their purchasing decision is the convenience associated with product use. Based on the findings, there is an opportunity to market Ghanaian chicken on attributes in addition to price such as convenience and origin. To take advantage of this opportunity, investment in the domestic poultry industry is required. The study further finds the environment where Ghanaian chicken are sold will need to be improved to erase consumers’ perception of poor product freshness.

Keywords: Broiler attributes, Choice based Conjoint Analysis, Consumer preference