Tag Archives: Conceptualization

An Exploration of Practical Challenges of Implementing Feasibility Studies in SMES in Cross River State, Nigeria (Published)

This paper situates the implementation of feasibility studies within the context of SMEs using 61 randomly selected small and medium sized firms in Calabar metropolis, Cross River State. Regression result showed effective and efficient implementation of feasibility studies areconstrained by myriad of internal and external factors. These include inexperience,stakeholders’ pressure, unpredictability of policy and regulatory frameworks, unreliability of data/ information and paucity of funds. Overcoming these challenges requires among others, bridging the dichotomy between conceptualization and implementation offeasibility studies, consideration of broader stakeholders’ interests other than profit and organizational flexibility to enable the firms adapt and cope with environmental dynamics. 

Keywords: Conceptualization, Environmental Dynamics, Feasibility Studies, Implementation, Organizational Flexibility, Pressure, Regulatory Framework, Stakeholders

An Exploration of Practical Challenges of Implementing Feasibility Studies IN SMES in Cross River State, Nigeria (Published)

This paper situates the implementation of feasibility studies within the context of SMEs using 61 randomly selected small and medium sized firms in Calabar metropolis, Cross River State. Regression result showed effective and efficient implementation of feasibility studies areconstrained by myriad of internal and external factors. These include inexperience,stakeholders’ pressure, unpredictability of policy and regulatory frameworks, unreliability of data/ information and paucity of funds. Overcoming these challenges requires among others, bridging the dichotomy between conceptualization and implementation offeasibility studies, consideration of broader stakeholders’ interests other than profit and organizational flexibility to enable the firms adapt and cope with environmental dynamics. 

Keywords: Conceptualization, Environmental Dynamics, Feasibility Studies, Implementation, Organizational Flexibility, Pressure, Regulatory Framework, Stakeholders

Vietnamese Cultural Conceptualization of Internal Body Organs in South East Asian Linguistics (Seals) (Published)

In the worldwide development of modern linguistics, ‘cognitivism’ tendency is a good example with the findings of the theory and applications. One of those is an attempt of linguistic scholars from various backgrounds to continue the tradition from W. von Humboldt in Europe, E. Sapir and B. Whorf in America, who emphasize the relationship among language, thought and culture. The evidence for that are the theoretical concepts such as ‘ethno-syntax’, ‘ethno-linguistics’, ‘ethno-psycho-linguistics’ ‘cultural linguistics’, ‘human factor in language’, ‘linguistic picture of the world’, ‘linguistic consciousness’. In light of cognitive perspective, linguists often use the terms and expressions ‘different views of the world’ or ‘worldviews’, and ‘the ways in which speakers of different languages think differently’, that is to say they conceptualize or categorize experience in different ways. This view has been supported by many empirical studies within the paradigm of cognitive linguistics in the past two decades. In this area of research, from the point of cognitive view a very interesting tendency is to understand how such conceptualizations are grounded in bodily cognition. In cultural perspective, an interest in studying those conceptualizations is to explore how they have their roots in culture and how they can be different from language to another.  A good evidence is linguistic data referring the different ways of conceptualizing inner body parts which function as ‘container’, ‘seat’ or ‘locus’ for human emotional and mental states or spiritual activities. In this paper, the chosen concepts related to what they are denoted in English by HEART and MIND. Particularly, conceptualizations of Heart, Belly/Abdomen, Stomach, Liver, Bowels/Intestines will be taken into  consideration with cross-cultural perspective and with examples from different languages families and groups (as well as within these families and groups) in Southeast Asia which have their representatives in Vietnam as Austro-Asiatic, Austronesian, Sino-Tibertan, Hmong-Mien(Miao-Dao), Tai-Kadai. This paper denotes the evidence from following languages: (i) Austro-Asiatic: Khmer, Vietnamese, Muong; (ii) Austronesian: Cham, Ede; (iii) Sino-Tibertan: Chinese; (iv) Hmong-Mien (Miao-Dao), Hmong; (v) Tai-Kadai: Tay-Nung. For showing clearer cultural and cognitive specificity these ‘Oriental’ linguistic data are compared with a ‘Western’ one – English. It demonstrates that if English maintains a Western cultural ‘dualism’ between rationalities (MIND/HEAD) and emotions (HEART), SEA languages tend to reveal an Oriental ‘monism’: BELLY, or STOMACH, or BOWELS, or LIVER primarily uses in locating human feelings and thoughts. The difference within SEA languages in which inner organ is chosen as the locus of emotional and mental life: Vietnamese people, for example, first of all, think of the ‘inside abdomen’, but Hmong ethnic group the ‘liver’.  The results of cognitive and cultural comparisons of the way of conceptualizing such inner body parts in SEA languages can make two relationships much clearer: (i) one between the ways of conceptualization and  genetic features of those language families and groups; (ii) and another between the cognitively universal  of human conceptualization  and  the  culturally specific of  a language community.

Keywords: Cognitive, Conceptualization, Cross-Cultural, Internal Body Organs, Mental State, Perspective, Spiritual Activity

Cultural Aspects in Advertising Discourse (Published)

Advertisements are an integral part of people’s life and culture. They react in a way to human concerns and cares by implementing global as well as culture specific aspects in their texts. They serve as a currency in everyday communication and reflect people’s way of thinking and life, as well as the assumptions, attitudes and beliefs typical for the society they originate from. The paper presents Bulgarian and British ads, their specificities and the comments for and against some of the issues they touch upon because apart from selling goods and services they offer symbolic meanings, life styles and signs which can be identified only by people familiar with the respective culture the ads appear in. All this is done through linguistic manifestations and various ways of conceptualizing the world reflected in the analyzed ads.

Keywords: Advertisements, Conceptualization, Culture, Society