SAMSUNG ELECTRONICS AND APPLE, INC.: A STUDY IN CONTRAST IN COMPETITIVE ANALYSIS IN 21ST CENTURY (Published)
Samsung Electronic devices are one of the biggest technological innovation company currently, provides a new paradigm on how top to bottom incorporated companies nowadays function. Technologies have been modifying how value stores and markets work, so much so that how side to side, top to bottom incorporated components are considered nowadays are modifying, too. While the Samsung controls much of their value stores, they, too, delegate some of the stores to another. This business design allows them to develop on their proficiencies and, at the same time, to reduce deal costs, which allows them to fulfill the requirements of a very powerful technological innovation market. This study contains the financial analysis of the Samsung and its competitor Apple as well as the industry in which Samsung is performing, and it also contains the unique issues that Samsung is facing in these days. This study is beneficial to the academic readers and for a lot of firms, by this study, these firms can understand the issues that are impacting financial performance and position of different firms. This study provided help in commerce field, IT field, Business field and as well as professionals and the readers attaining the benefit to understand the market trends and the current performance of the multinational leader in electronics and mobile phone industry.
Competitive advantage is a relative feature, evaluated in respect of other competing enterprises. The gaining of sustainable competitive advantage is conditioned by knowledge of own performance and the results of the competitive environment. SMEs have limited opportunities to obtain such information on their own. The paradigm of mutual benchmarking changes this situation by introducing the collaborative network. The aim of the cooperation is to support each of the group members to achieve sustainable competitive advantage, which is the result of a conscious strategy, and not only a matter of chance. This cooperation is based on the collecting and processing of data and sharing information through a common IT platform: for example, a group of Polish SMEs was shown how to implement such a common IT solution and how to provide the information preparing within the proposed service. Taking into account the needs and constraints of the SME sector, the conditions and general rules of service realization were identified