Tag Archives: Company Performance

Integrating Marketing and Finance to Increase Company Performance in Vuca World: A Case Study on Banking State-Owned Enterprise in Indonesia (MANDIRI, BRI, BTN, BNI) (Published)

Despite the tremendous improvements in global business, there are still disruptions that result in business failures that affect stakeholders. VUCA poses a slew of challenges for both newcomers and established players, including banks. This paper aims to analyse integration marketing dan finance to increase company performance in VUCA world of banking state-owned enterprise in Indonesia (Mandiri, BRI, BTN, BNI). This was a qualitative study that employed the analytical descriptive method. The findings indicate that marketing and finance integration has been adopted by Indonesia’s state-owned banks, including Mandiri, BNI, BRI, and BTN. These banks’ marketing integration results in optimalization of continuity budget marketing that is focused on digital marketing and client relationship marketing. These four banks do the integration of marketing and financial in order to increase perfomance of companies.

Keywords: Company Performance, Finance, Marketing, VUCA

The Impact of the Nigerian Business Environment on Company Performance: A Case of 20 Most Capitalised Companies in Nigeria. (Published)

There is a theoretical agreement that the environments within which businesses operate have great bearing on their performance. This research shows the empirical standing of this theoretical convergence with respect to the 20 most capitalized companies in Nigeria. Using the Ordinary Least Square and simple multiple correlation methods, we show the impact of the Nigerian business environment on the performance of these companies. Collectively, the variables of the environment have significant and positive impact on the companies’ performance. Government expenditure and inflation have positive impact while exchange rate and interest rate have negative impact but on the whole there was a positive and significant impact. Amongst the recommendations are that Government should pay more attention to capital expenditure on vital sectors like infrastructures and education while maintaining fiscal stability. The private sector should partner with Government in infrastructural investment instead of each company providing its own infrastructures.

Keywords: Company Performance, Nigeria, Nigerian Business Environment