Tag Archives: communication

Competency Mapping And Organizational Productivity: A study of Lafarge Cement Company, Calabar, Cross River State, Nigeria (Published)

This research was designed to ascertain the Effect of Competency Mapping and Organizational productivity in Lafarge Cement Company, Calabar. Survey Research Design was adopted for the study and a sample size of 174 was drawn. For the purpose of the study to be achieved, three hypotheses were formulated. The major instrument for data collection was a structured questionnaire administered to the respondents using simple random sampling technique. Data collected were analyzed using percentage and Pearson Product Moment Correlation. From the analysis, the result revealed that competency mapping has significant relationship with organizational productivity. Based on the findings, it is concluded that leadership competency has a significant effect on organizational performance. As a result of this, Management of Lafarge Cement Company should pay attention to various competencies under study as it improves the productivity of organization and also Management of Lafarge Cement Company should train employees to attain certain competencies as it improves the productivity of organization Lafarge Cement Company.

Citation: Bassey Okon Ebong (2022)  Competency Mapping And Organizational Productivity: A study of Lafarge Cement Company, Calabar, Cross River State, Nigeria, International Journal of Business and Management Review, Vol.10, No.4, pp.1-16


Keywords: Leadership, Negotiation., Productivity, communication, competency mapping

Effects of Communication On Quality Service Delivery in Mission Hospitals in Meru County, Kenya (Published)

Communication is one of the most critical management practices in an organization. It is argued that managers spend over 70 percent of their time communicating. This is because without effective communication, understanding is lost or compromised in the ‘noise’ and mess that is everyday work life. Communication is effective if done well downwards, upwards and sideways from seniors, subordinates and peers respectively and effective feedback given. The means or channels of communication should also be very clear and short to avoid long bureaucracies and excessive routes that compromise the quality of what is being communicated. The health sector in Kenya is highly regulated by both the Government and relevant professional bodies to ensure quality is maintained in training of medical caregivers and in dispensing services. Three major categories of healthcare service providers exist in Kenya – public, private and mission/faith-based organizations with variants in between. Meru County, one of the forty-seven counties in Kenya, is situated almost at the center of the country and has all these major categories of hospitals. Within the mission hospitals in Meru County, besides the government and professional bodies, close regulation is also practiced by faith-based organizations that sponsor the hospitals. The purpose of this study was to establish the nature and effect of communication in providing quality service delivery in the mission hospitals in Meru County, Kenya. The study was formulated as a survey to cover all the eight mission hospitals namely Nkubu, Chaaria, Kiirua, Maua, Mutuati, Tigania, Igoji and Gitoro. Piloting was done at Wamba mission hospital in Isiolo county to ensure validity of study tools. Descriptive study design was used. Major stakeholders in the hospitals were targeted as respondents including CEOs, Human resource and public relations officers and other staff as internal stakeholders while patients, suppliers and neighbours formed external stakeholders. A total of 128 were interviewed as a representative sample. A drop and pick method was used where questionnaires for each hospital were delivered and distributed to the potential respondents. Some respondents like patients and neighbours were assisted by researchers to fill in the questionnaires to avoid bothering them unnecessarily. Data was analyzed quantitatively using SPSS Version 23 and results described using descriptive statistics and presented in tables. The study found that communication had a significant positive affect on quality-of-service delivery (R=0.498, F=6.922, P=0.00) in mission hospitals.  Effective communication and customer care was lauded as a critical consideration in dealing with clients and was emphasized among all levels of staff of mission hospitals to ensure sustainability of quality service delivery. The study recommended further analysis of private and public hospitals on the same parameters for comparison.

Citation: Stephen Laititi Mutunga (2022) Effects of Communication On Quality Service Delivery in Mission Hospitals in Meru County, Kenya, International Journal of Business and Management Review, Vol.10, No.3, pp.39-51


Keywords: Kenya, Meru County, Quality, Service delivery, communication, mission hospitals

Administration and Library Services in Tertiary Institution in Cross River and Akwa-Ibom States (Published)

This study was conducted to examine the extent to which administration affects the provision of library services in Cross River and Akwa Ibom States. The simple random sampling technique was used in selecting the number of staff or respondents. The selection was done by independent person without replacement until the required respondents were obtained in each group. The population of this study consisted of all library officers in four tertiary institution’s libraries in Cross River and Akwa Ibom States. The total number of library officers in these libraries was 450. The four tertiary institutions selected for the study and the number of officers in each, were University of Calabar, 170, University of Uyo, 145, College of Education, Akamkpa 65 and College of Education, Afaha Nsit 70 respectively. A four-point Likert scale questionnaire was designed to assess staff responses of the five variables namely, planning, organizing, staffing, coordinating and communication were developed, validated and administered. A total of five hypotheses were formulated and tested at 0.05 level of significance using Chi-square approach. The findings of the research revealed that, the influence of administration on the provision of quality library services in tertiary institutions in Cross River and Akwa Ibom States is relatively positive.


Keywords: Coordination, Library Services, Planning, communication, organizing, staffing

Improving Saudi EFL Students’ Aural Oral Skills (Published)

Aural and oral skills are the skills that enable EFL learners to perform meaningful communication and classroom interaction. Some of EFL Saudi learners avoid to practicing oral aural skills in the L2 and most of the time they exhibit a passive attitude in class. The problem of oral skills can be attributed to a variety of interrelated factors ranging from learner-cultural background and the teaching styles. In many EFL classes the aural oral skills have been somewhat neglected or poorly taught.  Motivated learners create a motivated and suitable atmosphere for learning the language in their classroom dealing with challenges, concentrating on the aural oral complex tasks at hand, and stimulating others in the classroom. The implementation of (ICT) in the educational environment especially in the teaching and learning of foreign languages provided language teachers and learners with authentic input through the use computer to enhance EFL learners’ aural and oral skills.

Citation: Wijdan Siddig EL-Khalifh Mohammed and  Rawan Muhy (2021)   Improving Saudi EFL Students’ Aural Oral Skills, International Journal of English Language and Linguistics Research, Vol.9, No 7, pp.19-31

Keywords: Aural, attitude, avoid, communication, neglecte, perform

Evaluation of Communication Support Materials Used For Agricultural Development Projects in Selected States in North Central Nigeria (Published)

Food is indispensable for the survival of every human being and for Nigeria to move away from an oil dependent economy we need to invest in agriculture. One of the ways to boost food production and other agricultural products is through Agricultural Development Projects (ADPs). ADPs Extension agents in selected North Central States effectively used communication support materials to disseminate information to less schooled adult farmers on how to improve their farming techniques. Did the farmers understand them? How effective were these materials and of what value? It is based on this premise that the researcher evaluated communication support materials used for farmers in selected states in North Central Nigeria. The researcher adopted a survey design. The study population included all the states in North Central Nigeria: Benue, Kwara, Niger, Nassarawa, Plateau and Kogi. From these six states Benue, Nassarawa and Kwara States were selected through purposive sampling technique because they are the most agriculturally endowed states. The sample size of 1500 farmers were selected from the 973,380 farmers through a combination of systematic and proportional sampling techniques from the list of the registered farmers from the states. The breakdown is as follows: Benue State– 478,060, Kwara State – 313,983, and Nassarawa State – 180,433. The major instrument used was questionnaire. The questionnaire was validated through a pilot test on 20 people in Ogbomoso, Oyo State, Nigeria while the reliability of the questionnaire was established through Cronbach Alpha Analysis. The score ranged from 0.70-0.772. The data was analyzed using frequency distribution, Cross tabulation, ANOVA and Linear regressing using SPSS Software version 20.0. The linear regression analysis of the hypothesis depicts that there is no significant effect between farmers lifestyle and usage of communication and support materials among respondents (P>.0.05). Findings revealed that, majority of respondents received extension training through leaflets. The result shows that out of 1356 respondents, 1116 (86.1%) agreed that extension agents attended training very often. The study concluded that majority of farmers in selected North Central States received extension training through communication support material. On the basis of the findings, it was recommended that, extension agents should continue to use communication support materials for training farmers. However, they should ensure that these communication support materials are attractive, persuasive, easy to understand and acceptable by farmers. Furthermore, the State governments in North Central States should as a matter of priority inject more funds to the Agricultural Development Projects so as to enable the ADPs achieve their mandate of improving agricultural productivity and raising the income of small-scale farmers.

Keywords: Agricultural Development, Farmers, communication, extension

Willingness to Communicate In Kuwaiti EFL Classroom Settings (Published)

The present study investigates the variables that are believed to influence learners’ in-class Willingness to Communicate (WTC).  A total of 247 EFL undergraduate students participated in the study, who were studying in two colleges in Kuwait. The study was conducted with a quantitative research design by using a modified questionnaire to measure the Instructional Willingness to Communicate (IWTC). The adapted questionnaire, which was developed by Khatib & Nourzadah (2015), comprises six IWTC components containing 27 items. The data for each component was presented and followed by a detailed descriptive analysis. The findings revealed that learners’ willingness or unwillingness to communicate is made up of specific influencing variables in several situations within the classroom. The study sheds light on the role of the EFL classroom environment on learners’ communication behaviours. Discussing the results provided some pedagogical implications for language teachers and program designers. Suggestions for further research were provided.

Keywords: Classroom Interaction, EFL, Speaking, WTC, communication

An Energy-Efficient ECC Scheme for Wireless Sensor Networks (Published)

The field of wireless sensor networks (WSNs) combines sensing, computation, and communication into a single tiny device called a sensor. Sensors are equipped with RF radio, processor, memory and hardware. They are also battery powered and therefore have severe energy, bandwidths and memory constraints, and low computational capability. Communication over WSNs is still known to be attack-prone because the constraints of sensors hinder the development of secure modern cryptographic solutions. The Elliptic Curve Cryptography (ECC) technique and the Rivest Shamir Adleman (RSA) algorithm are the two most popular public key cryptographic schemes deployed over wireless networks. The effectiveness of the ECC technique over RSA has been demonstrated in this research. While ECC with very large key sizes is thought to be computationally expensive, it is possible to use smaller primes, or smaller finite fields, with elliptic curves and achieve a level of security comparable to that for much larger integer mod n. Measurements have been made to prove that ECC algorithms can be executed within the memory limits of sensor nodes. An enhanced ECC scheme with collision resistant hash functions is proposed in this research.

Keywords: ECC, RSA, Security, Wireless Sensor Networks, communication, sensors

A Cross-Cultural Study of Objects of Complimenting in Western and Armenian Communities (Published)

The speech act of complimenting in Western and in some Eastern speech communities has been an object of extensive comparative investigation. However, the study of complimenting in Trans-Caucasian speech communities, the Armenian community in particular, remains less-investigated. The aim of the paper is to indicate the objects of complimenting in Armenian community. The analysis shows that taken in general terms the objects of complimenting in Western and Armenian societies do not differ greatly, but the accents are fairly different which can be explained by the  mentality and perception of social values that each society displays. Whereas in Western societies the accent is on appearance and abilities, in Armenian community the greater part of compliments refers to the ability and performance, family members, especially children and hospitality. As far as appearance is concerned, the attention is focused mainly on new looks and new possessions (hairstyle, dress, earrings, etc.).

Keywords: Speech Act, communication, compliment, politeness strategy, praise, topic of compliment

Effect of Communication and Complaints Handling Strategies on Customer Loyalty at Almasi Beverages Limited, Kenya (Published)

Competition in business has gained a whole new dimension due to global consumerism, rapidly changing consumer buying patterns and high technological innovation. Consequently, the market players have switched focus from customer attraction to customer retention than at any other time in the recent past. Communication and complaints handling has become an area of interest to scholars, marketers and organizations operating in various sectors of the economy from which customer satisfaction and loyalty can be secured. Therefore, customer complaint management and effective communication form the decisive test of organization’s customer focus that eventually affects customer satisfaction and loyalty. In spite of the vast literature on the effect of communication and complaint handling strategies on loyalty, exhaustive empirical research has not been directed towards the retail setting in the FMCG industry. The purpose of the study was to determine the effects of communication and complaints-handling strategies on customer loyalty at Almasi Beverages Limited (ABL) in Kenya. The study was guided by the following research questions: What is the effect of communication on customer loyalty at ABL? What is the effect of the complaints-handling strategies on customer loyalty at ABL? A survey research design was employed and the target population was the Coca-Cola retailers who sold through the company-owned Cold Drink Equipment (CDEs) for over a period of three years. The sample size was 369 respondents. Data was collected through the use of structured questionnaires and content validity of the instruments was achieved by incorporating the views and recommendations of marketing experts who assessed the research instruments. Data collected was analysed through quantitative statistics and presented in charts, graphs and frequency tables. The study adopted chi-square to test the hypotheses. The findings established that effective communication and satisfactory complaint-handling strategies are vital in developing and nurturing healthy business relationships that subsequently lead to loyalty. The study concludes that when an effective communication and complaints-handling oriented program is implemented correctly, an organization begins to focus more on managing its customers rather than its products. This enables companies to establish strong performance that lead to long-term profits and increased competitive edge as result of stable partnerships. Evidently, organizations are confronted with complaining customers and despite the precautionary measures taken by an organization to avoid conflict with customers; problems are bound to occur in the relationship. Therefore, the study recommends that companies should focus effective communication and proper complaints handling in order to keep the customers delighted. One implication of this study is that companies like ABL need to have in place proper mechanisms for registering and addressing customer complaints.

Keywords: Almasi beverages, Customer loyalty, Effect, Kenya, Strategies., communication, complaints-handling

A Survey of Librarians’ Information Technology Literacy Level in Nigerian Academic Libraries (Published)

This article investigated the Information Technology (IT) literacy level of librarians in four tertiary institutions in Ondo State, Nigeria. Questionnaire was used to collect data. Out of the thirty administered, twenty-four were returned and found useful. The response rate, therefore, was 80%. The study found that, generally, the literacy level was still low even though there was greater awareness. Thus, 29% of the librarians had never undergone formal training on computer. 79% did not have personal computer and only one librarian (4%) could design a database and create a website. Finally many of the sections in the libraries are without computer. It was recommended therefore, that librarians must utilize optimally every opportunity to develop their IT proficiency.

Keywords: Information, Literacy, Technology, communication, librarian

Correlation between Communication and Assertive Behavior with Work Discipline at Perusahaan Daerah Pasar Jaya Jakarta (Published)

Some factors that influence work discipline are the effectiveness of superior-subordinate communication and assertiveness. High communication effectiveness depends on the expertise of superiors to communicate information to subordinates. Assertiveness also depends on the employee himself. The purpose of this study was to determine whether there is a relationship between the effectiveness of superior-subordinate communication and assertiveness with work discipline among PD.Pasar Jaya head office employees, Jakarta. Work discipline is an attitude and behavior that intends to obey all company regulations based on self-awareness to adjust to company regulations (A.F Helmi, 1996: 34). Assertiveness is assertiveness can be understood as an individual’s right to determine his own behavior, thoughts and emotions and the responsibilities and consequences that Rakos takes (1991: 27). The effectiveness of superior-subordinate communication is an effective communication because the stimuli delivered and intended by superiors, are closely related to the stimuli that are captured and understood by subordinates (Tubbs & Moss, 2005: 22). The hypothesis in this study is Ha (1): “There is a relationship between the effectiveness of subordinate superiors communication with work discipline among PD.Pasar Jaya head office employees, Jakarta”. Ha (2): “There is an assertiveness relationship with work discipline among PD.Pasar Jaya head office employees, Jakarta”. Ha (3): “There is a relationship between the effectiveness of superior – subordinate communication and assertiveness with work discipline among PD Pasar Jaya head office employees, Jakarta”.The population in this study amounted to 170 people, the number of samples was 95 people using simple random sampling method. The scale of work discipline was 48 items, the effectiveness of superior-subordinate communication was 40 items and the assertiveness was 52 items. From the results of trials for the scale of work discipline obtained 37 valid items with reliability 0.918 which means very reliable, the effectiveness scale of superior-subordinate communication items 35 with a reliability of 0.955 which means highly reliable, and on a valid item assertiveness scale 47 with a reliability of 0.966 which means very reliable. Based on the analysis of the first hypothesis data bivariate correlation coefficient (r) of 0.612 P <0.05, then Ha (1) is accepted so that there is a relationship between the effectiveness of superior-subordinate communication with work discipline, the second hypothesis 0.493 P <0.05, then Ha ( 2) accepted so that there is a relationship between assertiveness and work discipline. By using the multivariate technique multiple correlation coefficient (R) of 0.644 P <0.05, Ha (3) is accepted so that there is a significant relationship between the effectiveness of subordinate superiors’ communication and assertiveness with work discipline at PD headquarters employees. Pasar Jaya Jakarta. Based on the results of data analysis, it can be concluded that there is a correlation between the effectiveness of superior-subordinate communication and assertiveness with work discipline among PD.Pasar Jaya head office employees, Jakarta. Based on categorization, the effectiveness of superior-subordinate communication and sufficient assertiveness can affect work discipline.

Keywords: Correlation, assertive behavior, communication, pasar jaya jakarta, work discipline perusahaan daerah

Influence of Social Media on Communication Skills and Academic Performance of Business Education Students in Colleges of Education in Southwest, Nigeria (Published)

The study assessed the influence of social media on communication skill acquisition and academic performance of business education students. The study had two specific purposes, three research questions and two hypotheses. Descriptive survey design was adopted for the study. The population consisted of 461 respondents. A structured questionnaire tagged Influence of Social Media on Communication Skills and Academic Performance Questionnaire (ISMCSAPQ) was used to collect data from the respondents. The instrument was subjected to face and content validation by three experts with a Cronbach reliability coefficient of 0.87. Mean and standard deviation were used to analyse the data to answer the research questions while linear regression statistic was used to test the hypotheses. The findings revealed among others that social media use significantly positively influence communication skills and academic performance of business education students in colleges of education. It was concluded that social media when used effectively for academic purposes is capable of improving communication skills and academic performance of Business Education students in colleges of education. The study is potentially of great significance to teachers and students, enabling them to recognize, accept and deploy social media as implements of teaching, learning and skill acquisition. It  was recommended among others that students should be encouraged to use social media to acquire necessary information while government provide conducive learning environment such as e-library for academic excellence.


Keywords: Academic, Business, Education, Media, Performance, Skills, Social, communication

Communication, Youths, and Agricultural Development: The Niger Delta Question (Published)

This paper examined the place of communication in mobilizing Niger Delta Youths for agricultural investments. The researchers adopted qualitative approach in conducting the study. This approach also entails that, the study usually depends on secondary data. Four objectives were formulated to guide and give focus to the topic. The study examined types of communication; intrapersonal communication, interpersonal communication, and mass communication. This study shows that Niger Delta has an active work force of about 16,134,968 people, and concluded that any development communicator saddled with the responsibility to disseminate agricultural investment information to Niger Delta youths should be well-informed not only on the subject matter but also about the target social system and about the possible solution to the social problem identified. The study is anchored on development media theory.

Keywords: Agriculture, Development, Youths, communication

Communication: An Effective Tool for Employee Performance in Unilever Nigeria Plc (Published)

The study determined the relationship between effective communication and employee performanceDescriptive survey research design was adopted for the study and the total population of the study were 142 respondents. The simple random sampling technique was used to select the participants. Data gathered were analysed using Pearson Product Moment Correlation (PPMC). The result of the analysis revealed that there was significant relationship between effective communication and employee performance. It was therefore concluded that organizations should endeavour to make effective communication an essential strategy in achieving high employee performance.

Keywords: C Courtesy, Completeness, Employee, Performance, communication

Deceptive Marketing Communication and Student Enrollment Decisions in Private Higher Education Institutions (PHEIS) In Cameroon (Published)

The University Reforms in the early 90s in Cameroon set the stage for private interests, driven by economic gains to invest in the Higher Education Sector.  One of the outcomes of this move is the prevalence of misleading marketing communications that seek to attract and influence university enrollees.  Focusing exclusively on alumni these private university institutions, this paper employs snowball sampling of six hundred subjects and a logistics regression technique to gauge the true influence of deceptive marketing communication on students’ decisions to enroll in PHEIs. The findings reveal that, although 93.5 percent  of  alumni  admit to have been deceived to enroll in their respective alma maters (PHEIs), there is no inferential evidence  that student enrollment decisions are  induced by deceptive marketing communication.

Keywords: Asymmetry, Deception, Marketing, University Enrollment, communication

Social and Behaviour Change Communication Approaches and Community Policing In Nigeria (Published)

The study is premised on “Social and Behaviour Change Communication (SBCC) Approaches and Community Policing in Calabar South Local Government Area, Cross River State, Nigeria”. It examines the awareness level of the concept of community policing and how it can be sustainably entrenched, using a community-grounded communication approach. The study adopted the survey method as the research design while the data were gathered using the questionnaire. The population of study includes; CRUTECH residents, Police, Vigilante members and CRUTECH private security who are all stakeholders on security matters in CRUTECH. The purposive sampling method was adopted to select respondents from within the residential area while the Social Exchange Theory and Community Organization Model were used to theoretically underpin the concept of community policing in a social and behavior change communication perspective. The findings showed that, the awareness level of community policing among CRUTECH residents was moderate, hence, the isolation experienced between the parties. The study concluded that, for a result-oriented, cohesive relationship between the Police and the community, the government, Police, and Community Vigilant groups should adopt a conceptual umbrella to integrate their different message efforts that enable them share information for collective goals.   


Keywords: Behaviour change., Community Policing, Security, communication, social mobilization

Net Generation, Norm Generators and English in Nigeria’s Publishing Ecosystem (Published)

Online communication has seen the emergence of those who may be called ‘norm generators’. Norm generators are producing changes in social practices and linguistic norms with implication on language use. The major culprit is English Language in Nigeria. Using data from online media platforms, this paper examines the emerging culture of netspeak within the Nigerian digital space and how it affects the various aspects of the publishing ecosystem. Findings from the corpus analysis of the data reveal that changes in the linguistic norms of English affect issues, such as writing, editing, typesetting and formatting of manuscripts. The paper concludes that if adequate care is not taken to harmonise and reinforce the conventional norms and practice, variations in the emerging English norms within the Nigerian digital space and publishing ecosystem will negatively affect proper English usage. Above all, it will adversely affect the quality of publishing generally in the ecosystem.

Keywords: Digital Literacy, Editing, Publishing Ecosystem, Social media, communication

Another Look at Mapping the Territory: Seven Traditions in the Field of Communication Theory (Published)

Each passing day, we come across different signs, images, and symbols as well as impression flashing before our eyes. Different messages collide to prompt our own sense of reasoning. How we process and digest the diversity of information and understand the symbols of what each message means is something to be looked upon. There have been a lot of theories that has tried to explicate the nature of human communication and how human comprehend symbols as well as how it is applied in a given society or community, this is so because there are different, individualistic perception of a particular form of communication symbols and sign due to the complex nature of assimilating the meaning and application of communication. These have made different traditions of understanding, communication to be formed to better explain different concepts and viewpoint of communication. This paper reviews Robert Craig propounded model that encapsulates the field of communication into seven traditions. These are known as the semiotic, the phenomenological, the cybernetic, the socio-psychological, the socio-cultural, the critical, and the rhetorical traditions”. Thus, each of this tradition, captures a different aspect or specialized area of communication and knowing each one gives new and sometimes conflicting viewpoints on why we relate and comprehend the information we absorb on a daily basis.

Keywords: Information, Messages, Seven Traditions of Communication, Symbols, communication

The Impact of Using Computers on Enhancing EFL Writing Quality: A Case Study of Muheydeen Wahbe Secondary School for Girls – Sudan (Published)

This study investigated the impact of using computers on enhancing EFL writing and learners’ attitudes towards using computers to compose in EFL classrooms. A set of  writing tests (two pen-paper based compositions and tow computer-based ones) were administered to thirty pupils from Muheydeen Wahbe Secondary School for Girls to investigate the impact of using computers on enhancing EFL writing quality. The participants also responded to a questionnaire that investigated the use of computers in EFL writing classrooms. The data of the study were analyzed using SPSS. The findings have shown that the participants made use of the facilities provided by the computer; their computer-based writings were significantly better compared to their pen-paper ones in all the aspects of writing such as organization, language use, mechanics and length, except the content. The results have also revealed that the students were highly motivated when computers were used. Given the positive results of the study, it has been recommended that the use of computers in EFL writing classes should be encouraged and that English language teachers should be trained on using computers and technology in EFL classrooms, particularly, in writing classes.

Keywords: EFL writing, Learners‟ attitudes, Word Processor, communication, writing quality

Improving Learning And Teaching English In Implementing The 2013 English Curriculum At Junior Secondary School (A Case Study At The Public Junior Secondary School 3 Babelan District Bekasi West Java, Indonesia) (Published)

English as one of international communication has been formally taught from the first year of Junior Secondary School (JSS) to university. However, most of JSS students or even Senior Secondary School (SSS) are not able to communicate in English. One of the causes is that the lack of teacher’s proficiency, creativity, innovation, teaching methodology, and little capability to create joyful teaching and learning. This research aims to find out an appropriate approach, method, and technique to improve teaching and learning English in implementing the 2013 English curriculum at JSS. Questionnaire, observation, and interviews were used to get information from purposive respondents of the first year students and teachers. The research reveals that most of the students are not able to speak, read, and write English properly as given in the minimum standard of the needed competence in the 2013 curriculum and the integrated English skill is one of the useful techniques to improve teachers’ English proficiency and their teaching methodology. Teachers are suggested to enhance their teaching strategies to improve students’ skills.

Keywords: 2013 Curriculum, Instructional, Integrated Skills, Teaching and Learning, communication