Tag Archives: Cognition

Parental Perception of Impact of Otitis Media on Cognition and Educational Outcomes amongst Children in Lagos Nigeria (Published)

Otitis media (OM) is one of the severe healthcare problems in the world because of the suffering it poses upon the patient and the family and because of the economic burden; it forces the health care system. This study was conducted to evaluate the parental perceived impact of otitis media on cognitive and educational outcomes amongst selected children with the purview of examine the impact of otitis media on cognitive development ;to investigate the impact of otitis media on educational achievement and to identify risk factors affecting otitis media of selected children attending Lasuth, Lagos state.Simple random sampling technique was used to select 101 amongst children attending the Lagos State University Teaching Hospital, Lagos in accordance with their hospital information. Data collection spanned two months using a self-developed questionnaire. Both descriptive and inferential statistics (chi- square) were used to analyse the data generated and level of significance was set at 5% (0.05). The result showed that One hundred and one respondents and their children with mean age 33.01±5.75 and 3.76±1.94 respectively. There were 60 females (59%) and 41 males (41%), Fifty-one (51%) of the 101 children with otitis media were from the lower socio-economic class, whereas 28(28%) and 21(21%) were from the middle and upper socio-economic class respectively. Moreover, acute otitis media 52(51%) was more common than chronic otitis media 49(49%) in children from the lower socio-economic class. Hypotheses testing revealed that there is no significant impact of otitis media on cognitive development amongst children attending the Lasuth, Lagos state, Nigeria (X2 =4.098 and p = 21.03 at 0.05 significant value) and otitis media has no impact on educational achievement amongst children attending the Lasuth, Lagos state, Nigeria (X2 =2.874 and p = 21.03 at 0.05 significant value). In conclusion, passive smoking and decline in breastfeeding, children with persistent otitis media, the degree of hearing loss, parenting style, and access to medical care, children hearing loss before the age of 12 months and rural area children who suffer otitis were risk factors affecting otitis media amongst children attending the Lasuth, Lagos state.

Keywords: Cognition, educational outcome, otitis media

Impact of a Cognitively Modified Instruction on Vocabulary Acquisition of Second Language Users of Grade 2: A Study Conducted in a Private American School in Dubai (Published)

This experimental study was conducted to find the impact of modified instructional strategies on the vocabulary and reading comprehension skills of grade 2 (7 year old) students of English as second language.  The main research question was that how will the cognitively modified instruction impact the vocabulary acquisition of grade two students with Arabic as first. The research hypothesis was that if the instruction in class is designed to help students acquire vocabulary skills while the cognitive load is reduced during the learning process, it will result in improved performance (Cooper 1998). To test the hypothesis, specific instruction was tailored using principles of split-attention effect, modality effect, and redundancy effect to reduce the cognitive load. The experiment group was exposed to modified instruction for four weeks, 50 minutes lesson each day. Deviation method was used to analyse the impact of modified instruction on students’ performance. Results on performance and mental effort tests of the experimental group indicated that reduced cognitive load helped increase the performance of students in vocabulary and comprehension acquisition.  Efficiency metric showed that students in experiment group demonstrated better efficiency as compared to the control group. Lesson observations were conducted to validate the delivery of the instruction as per the design. The findings of the observation reflected a higher level of student engagement. The study concludes that modified instruction with reduced cognitive load results in increased performance of the learners of the English as a second language.  The key theories consulted were theory of evolution, cognition, schema, and cognitive load theory.

Keywords: Cognition, Cognitive Load Effects, Efficiency, Second Language Acquisition

COUNTRY OF ORIGIN EFFECTS AND CONSUMER PRODUCT EVALUATION PROCESS (Published)

The topic is focused on country of origin concept and its impact on consumer product evaluation process. In analyzing, attempt was made from cognitive perspective of country of origin and the processing of consumers prior knowledge about a country’s products and not about the country itself. The analysis reveals that the occurrence of a country of origin-effect in terms of a halo effect, a summary-construct effect, a product attribute effect of a default heuristic effect on the consumer’s evaluative tendency.

Keywords: Cognition, Consumer Behaviour, Country of origin, product evaluation

COUNTRY OF ORIGIN EFFECTS AND CONSUMER PRODUCT EVALUATION PROCESS (Review Completed - Accepted)

The topic is focused on country of origin concept and its impact on consumer product evaluation process. In analyzing, attempt was made from cognitive perspective of country of origin and the processing of consumers prior knowledge about a country’s products and not about the country itself. The analysis reveals that the occurrence of a country of origin-effect in terms of a halo effect, a summary-construct effect, a product attribute effect of a default heuristic effect on the consumer’s evaluative tendency.

Keywords: Cognition, Consumer Behaviour, Country of origin, product evaluation

AFFECT, EMOTION ET SURPRISE DANS LA PERSUASION PUBLICITAIRE. Une revue de la littérature. (Published)

A long time, the cognitive approach dominated the consumer research. But with the marketing mutations, an increasing interest was carried to the affect, particularly in the advertising communication. We recognize more and more the role of affect and emotions, such as surprise, in advertising persuasion

Keywords: Affect, Cognition, Emotion, Persuasion., Surprise