THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ON PROFITABILITY OF FIRMS: A CASE STUDY OF FERTILIZER & CEMENT INDUSTRY IN SOUTHERN PUNJAB, PAKISTAN (Published)
The Corporate Social Responsibility (CSR) is a powerful tool or channel for ensuring greater benefits to the individual organization and enables a better engagement in the society. The study examines how Corporate Social Responsibility (CSR) is contributing to mass access of Fertilizer & Cement Industry in the local and global market. The study used cross section primary data from the level of executives of the corporations. Towards the achievement of its objectives this study uses descriptive statistical tools. The findings of the study revealed that practicing of CSR is playing pivotal role to pick up the brand image and reputation of the Pakistani Fertilizer & Cement Corporations to the customers in the local and global arena. This study focuses on the society that has a lot of sacrifices for the benefits of these organizations, as a result of which the organizations must share the fruits of profit to society in the form CSR.In Pakistan , the major part of society is poor and government is unable to cater with the general problems of the society/population and the business organization have earning huge profits in the same country and in the same society. In our country the contribution of society towards the business organizations is at maximum but the CSR activities in Pakistan are not up to the mark.