Factors Influencing the Choice of Interpersonal Communication Forms Utilized In Promoting Maternal and Child Survival in West Pokot County, Kenya (Published)
Interpersonal communication is one of the most common methods used in campaigns to reduce high maternal and child mortality rate in West Pokot County, Kenya. The study sought to identify the factors that affect the choice of each form of interpersonal communication used in promoting maternal and child survival. The study employed a descriptive cross-sectional survey research design. It also utilized a mixed research approach. The research sampled four hundred (400) respondents from the County. Cluster sampling, and purposive sampling techniques were used to identify respondents. Qualitative data was collected using four key informant interviews and focus group discussions and analysed thematically and then presented narratively. On the other hand, quantitative data from questionnaires were analysed using descriptive statistics, then presented using a combination of narrative explanations, tables and graphs. From the study findings, government policies, indicators, national campaigns and routine of the health workers were identified as the major factors that influenced the choice of interpersonal communication forms used. Based on the findings, it was recommended that the views of the all the stakeholders should be sought and incorporated into programmes aimed at enhancing maternal and child survival. Cultural aspects that encourage the upholding of proper upkeep of children and pregnant mothers should be identified and used during maternal and child survival campaigns.
Factors Influencing the Choice of Commercial Bank among Transport Workers in Anambra State Nigeria (Published)
This study was conducted to identify the factors (technical, functional and environmental) that influence the bank selection decision of transport workers in Awka, Anambra State. Competition in banking sector is increasing day by day and this forces the banking sector to identify and satisfy new markets to increase their customer base and market share. Data were collected through self-administered questionnaire to three hundred (300) transport workers in Awka environment, capital of Anambra State. Descriptive statistics and ANOVA were used to analyze data. Out of twenty eight (28) factors studied it was found out that secure feeling, bank reputation, continuous information flow, efficient service and confidentiality are the most important influencing factors in choosing a bank among the transport workers in Awka, Anambra State Nigeria. Using the three dimensions of services factors, that is, technical, functional and environmental; it shows that technical factors have significant influence, followed by functional factor, while Environmental factors have no significant influence on transport workers. We recommend that banks located in Awka, Anambra State that wants to serve the transport workers should consider the five most important factors as an invaluable strategic tool for marketing strategy design. They should emphasis more on what the customer received, than the way in which the service is deliver and the physical environment of the bank.