Tag Archives: Chi-Square

Impact Of Information And Communication Technologies (ICT), On Student’s Academic Performance in Post-Secondary Schools; Case Study Of Federal College Of Agriculture Ishiagu, Ivo Lga, Ebonyi State-Nigeria (Published)

Information and communication Technology (ICT) have found application in virtually all spheres of human Endeavour, particularly education and training.  However, it is not precisely evident if the use of ICT enhances student’s academic performance, or not. This paper investigates the level of availability and access students have to ICT facilities on campuses, as well as the technical know-how they possess, with regards to the use of ICT facilities. The Federal College of Agriculture Ishiagu is used as case study. Chi square was used to test postulated hypothesis. The study determined whether the use of ICT impacts positively on the academic performance of students of the Federal College of Agriculture Ishiagu Ebonyi State-Nigeria. The paper made recommendations which aim at encouraging effective use of ICT to boost student’s academic performance in Post-Secondary Schools.

Keywords: (IT), Chi-Square, Hypotheses, Hypothesis, ICT

The Influence of Celebrity Endorsement on the Buying Behaviour of the Ghanaian Youth: A Study of Fan Milk Ghana Ads (Published)

The practice of celebrity endorsements has proliferated over time. Nowadays it has become a pervasive element of advertising industry. Celebrity endorsement business has become a multi-million industry. Marketers use celebrity endorsers to influence the purchase decision of consumers in order to increase their sales and extend their market shares. The object of this paper therefore is to explore the impact of celebrity endorsements on the buying behaviour of the Ghanaian youth. The paper begins with a review of existing literature on celebrity endorsements, which provides in-depth insight into the topic and clarifies many important aspects related to the subject. A qualitative enquiry approach was adopted to investigate the perceptions of the consumer, attributes and its subsequent impact on purchase intention. Data was collected with a structured questionnaire and analysed using the data analysis using frequency tables, charts, and chi-square analysis. It was proven revealed that consumers find celebrity endorsements more attractive and influential as compared to non-celebrity endorsements. The results of the study also indicate that celebrity endorsements positively impact the purchase intention of the Ghanaian youth.

Keywords: Buying Behaviour, Celebrity endorsement, Chi-Square, Fan Milk, Ghanaian youth

The Influence of Celebrity Endorsement on the Buying Behaviour of the Ghanaian Youth: A Study of Fan Milk Ghana Ads (Published)

The practice of celebrity endorsements has proliferated over time. Nowadays it has become a pervasive element of advertising industry. Celebrity endorsement business has become a multi-million industry. Marketers use celebrity endorsers to influence the purchase decision of consumers in order to increase their sales and extend their market shares. The object of this paper therefore is to explore the impact of celebrity endorsements on the buying behaviour of the Ghanaian youth. The paper begins with a review of existing literature on celebrity endorsements, which provides in-depth insight into the topic and clarifies many important aspects related to the subject. A qualitative enquiry approach was adopted to investigate the perceptions of the consumer, attributes and its subsequent impact on purchase intention. Data was collected with a structured questionnaire and analysed using the data analysis using frequency tables, charts, and chi-square analysis. It was proven revealed that consumers find celebrity endorsements more attractive and influential as compared to non-celebrity endorsements. The results of the study also indicate that celebrity endorsements positively impact the purchase intention of the Ghanaian youth.

Keywords: Buying Behaviour, Celebrity endorsement, Chi-Square, Fan Milk, Ghanaian youth

The Impact of Supplies Quality on Universities Performance: A Case Study of Masinde Muliro University of Science and Technology (Published)

The role of Quality supplies in the performance of universities cannot be under estimated. Quality is the driving force in university performance. However its role is greatly affected by having quality systems in the universities. The research sought to assess the impact of quality of supplies on university performance using four indicators; cost reduction, effectiveness, efficiency and customer satisfaction.

The study utilized a descriptive study using a survey method and targeted the MMUST fraternity. A sample of 25 students and 25 staffs were administered with questionnaires that had both open and closed questions. 23 students (92%) and 19 staffs (82.6%) responded. The study results using the Chi-squire revealed that quality of supplies impact positively to university performance. The research further recommends that universities should ensure quality of its supplies in order to realize good performance.

 

Keywords: Chi-Square, Performance, Quality, University

Investigating the Relationship between Autonomy and Motivation Considering Gender Differences among Iranian Second Language Learners (Review Completed - Accepted)

The purpose of the study was to investigate the relationship between autonomy and motivation considering gender differences among Iranian second language learners. To do so, 48 Iranian students studying at EMU were randomly selected and categorized based on their age, gender, and proficiency level. A ready-made questionnaire from Language Teaching Research Journal developed by Spratt et al. (2002) in four sections of a) responsibility of teachers and students from learners’ point of view, b) learner’s ability, c) motivation, and d) activity was distributed among the students from which they had to fill on a Likert Scale. The data then were gathered and fed to the SPSS software and shown in four tables. Chi-square formula was used to measure the correlation between given nominal scales. The finding of the study point towards the fact that motivation as a psychological factor is in fact the initial part of the learning process which consequently leads to learner autonomy and no significant digression was observed when the study focused on gender differences except for the fact that females tend to show a higher degree of autonomy in deciding contents of the syllabus while males were more dependent to the teacher.

Keywords: Autonomy, Chi-Square, Likert scale, Motivation, Proficiency Level